SEO: Google's Product Knowledge Panels Drive Impressions (but Not for Amazon)
Jill Kocher Brown writes about Google's new Product Knowledge Panels that are created from Merchant Center.
Google using GTIN/MPN data for this makes sense and is one step closer to the product-centric search result I predicted back in early 2019.
But if they [Google] know a specific product (from the data) is available (from the data) at a specific price (from the data), then I can imagine a world where they'd use that data for ranking and drive traffic to the stores who have that product available at the best price or best reviews.
The stores that supply Google with the best structured data are going to be getting more and more traffic as Google continues to build search features that use it.
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My articles this week
Free shipping causing funky buyer behavior
The smell of unexpected windfalls
Keep your key Shopify performance indicators easy to find
When a surprise abundance gets dumped in your yard
Another batch of my older email list articles has been published to my website.
Homepage Slip ‘N Slider tips
Picking up piles of pesky paper
Should you use many products or many variants in your Shopify store?
The early birds catch the winter customers
Which part of the chicken does the nugget come from?
The benefits of including Shopify's product variant data in your structured data
Today's Tiny Task: click, click, clicking your click depth
My process to improve and optimize a page for SEO
Rich Result and structured data best practices in Shopify
How to tell when Google is ignoring your SEO descriptions in your Shopify store
How missing a single Shopify bill can kill your SEO
Are you just painting over the rust in your Shopify store?
Shopify apps to fast-track your way to SEO failure
The bad decisions some businesses make
How Google's indexing and crawl rate limit impact your Shopify store's SEO
Will Google be using JSON-LD for the foreseeable future?
Picking up extra traffic with image alt text
When your breadcrumbs lead poor Hansel right into the witch's oven
Why Search Console is finding more and more structured data errors and warnings
Google Image Search is now showing product availability
The Shopify SEO apps I recommend (fewer than you'd think)
A new easy way to have your search results attract more traffic
Skip the SEO fundamentals at your own risk
When the SEO spam scare tactic backfires against a Shopify SEO app
The Low-Energy list
When the dryer strikes back
Putting the growth genie back into the bottle
The cupcake desire
Don't fear the email