Shopify Dispatch Issue #268 – Google Product Knowledge Panels

SEO: Google’s Product Knowledge Panels Drive Impressions (but Not for Amazon)

Jill Kocher Brown writes about Google’s new Product Knowledge Panels that are created from Merchant Center.

Google using GTIN/MPN data for this makes sense and is one step closer to the product-centric search result I predicted back in early 2019.

But if they [Google] know a specific product (from the data) is available (from the data) at a specific price (from the data), then I can imagine a world where they’d use that data for ranking and drive traffic to the stores who have that product available at the best price or best reviews.

The stores that supply Google with the best structured data are going to be getting more and more traffic as Google continues to build search features that use it.

Track down which customer cohorts perform the best

Different groups of people will behave differently. Repeat Customer Insights includes different cohort reports to help you compare how your customers change over-time and spot new trends.

My articles this week

Free shipping causing funky buyer behavior

The smell of unexpected windfalls

Keep your key Shopify performance indicators easy to find

When a surprise abundance gets dumped in your yard

Another batch of my older email list articles has been published to my website.

Homepage Slip ‘N Slider tips

Picking up piles of pesky paper

Should you use many products or many variants in your Shopify store?

The early birds catch the winter customers

Which part of the chicken does the nugget come from?

The benefits of including Shopify’s product variant data in your structured data

Today’s Tiny Task: click, click, clicking your click depth

My process to improve and optimize a page for SEO

Rich Result and structured data best practices in Shopify

How to tell when Google is ignoring your SEO descriptions in your Shopify store

How missing a single Shopify bill can kill your SEO

Are you just painting over the rust in your Shopify store?

Shopify apps to fast-track your way to SEO failure

The bad decisions some businesses make

How Google’s indexing and crawl rate limit impact your Shopify store’s SEO

Will Google be using JSON-LD for the foreseeable future?

Picking up extra traffic with image alt text

When your breadcrumbs lead poor Hansel right into the witch’s oven

Why Search Console is finding more and more structured data errors and warnings

Google Image Search is now showing product availability

The Shopify SEO apps I recommend (fewer than you’d think)

A new easy way to have your search results attract more traffic

Skip the SEO fundamentals at your own risk

When the SEO spam scare tactic backfires against a Shopify SEO app

The Low-Energy list

When the dryer strikes back

Putting the growth genie back into the bottle

The cupcake desire

Don’t fear the email

Eric Davis

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