SEO: Google’s Product Knowledge Panels Drive Impressions (but Not for Amazon)
Jill Kocher Brown writes about Google’s new Product Knowledge Panels that are created from Merchant Center.
Google using GTIN/MPN data for this makes sense and is one step closer to the product-centric search result I predicted back in early 2019.
But if they [Google] know a specific product (from the data) is available (from the data) at a specific price (from the data), then I can imagine a world where they’d use that data for ranking and drive traffic to the stores who have that product available at the best price or best reviews.
The stores that supply Google with the best structured data are going to be getting more and more traffic as Google continues to build search features that use it.
Track down which customer cohorts perform the best
Different groups of people will behave differently. Repeat Customer Insights includes different cohort reports to help you compare how your customers change over-time and spot new trends.
My articles this week
Another batch of my older email list articles has been published to my website.
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