I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.
— Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.
Past issues
Shopify Dispatch Issue #257 - Email marketing mastery, 2020 holiday emails
Jilt Learn - The guide to email marketing mastery The team as Jilt has created a collection of email marketing resources from beginner to advanced. Email marketing is going to continue to be a solid strategy especially since retail has taken such a hit this year. 2020 Holiday Email Marketing...
Shopify Dispatch Issue #256 - Product tabs, Q4 advice
Product description tabs could kill conversions Ilana Davis writes about how tabs can be hurting your store's performance. Odd Times Kevin Hillstrom gives advice about what you can do now to make sure you're not stuck when Q4 rolls around. Most of it centers around having plans to handle all...
Shopify Dispatch Issue #255 - Performance optimizations, Traffic
Performance vs. Functionality: Making the Right Site Speed Tradeoffs Nick Winkler goes through many performance optimizations available to Shopify stores which can be helpful if your speed score is lower than you'd like. Need Traffic? Here's How to Get Visitors to a New Website (Even If You Don't Know Where...
Shopify Dispatch Issue #254 - Shopify store speed report, Welcome programs
How Fast Is Your Online Store? Find Out With Shopify's New Online Store Speed Report Shopify now includes your store's speed score in their reports. It, like the Google Pagespeed score it's based on, comes with a lot of caveats but can give you a rough idea of problem areas....
Shopify Dispatch Issue #253 - Marketplaces, Homepage purpose
Selling on Marketplaces to Expand your Brand Katie Lewis writes about some of the major marketplaces to sell your products on and how to expand your Shopify store to them. A Homepage's Purpose Ilana Davis writes about how merchants rush the sale and end up losing out, with homepages being...
Shopify Dispatch Issue #252 - 3D models in Shopify
10 Things to Know About the World of 3D Models With Shopify starting to support 3D models in newer themes, you might want to consider creating ones for your better products. Sahil Gupta give a quick overview and tips on how to use 3D models with your Shopify store. Learn...
Shopify Dispatch Issue #251 - Customer-focused sales
How a small Shopify store got my business Ilana Davis write about how small efforts being customer focused can help make sales even in an ultra-competitive market. Spot odd purchasing behavior Using the Cohort and Latency reports in Repeat Customer Insights you can better spot swings in purchasing behavior and...
Shopify Dispatch Issue #250 - Cross-selling and upselling
Cross-selling and upselling: Tips for increasing your average order value Cross and upselling are two great methods to increase your Average Order Value. Alex Birch wrote up a few ways you can use them in different parts of your store and in your marketing. Spot odd purchasing behavior Using the...
Shopify Dispatch Issue #249 - Shopify store mistakes, recommendations, and Shopify SEO
Shopify's App Store Is Good and Bad, Says 'Unofficial' Expert While the headline over covers one point, Kurt Elster shares a lot more advice for Shopify stores in the interview by Practical Ecommerce (and there's a transcript which has some solid advice for stores too). Simple yet powerful SEO tips...
Shopify Dispatch Issue #248 - Google PageSpeed on many Shopify themes
Assessing Google's 'Core Web Vitals' on Shopify Themes Hamlet Batista ran Google's PageSpeed analysis on 73 different Shopify themes and collected the output. PageSpeed isn't the final word on performance but this can give you an idea of how different themes perform out of the box. Spot odd purchasing behavior...