I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.
— Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.
Past issues
Shopify Dispatch Issue #268 - Google Product Knowledge Panels
SEO: Google's Product Knowledge Panels Drive Impressions (but Not for Amazon) Jill Kocher Brown writes about Google's new Product Knowledge Panels that are created from Merchant Center. Google using GTIN/MPN data for this makes sense and is one step closer to the product-centric search result I predicted back in early...
Shopify Dispatch Issue #267 - Subscriptions and upsells in Shopify checkout, Sass on chopping block
Merchants Can Now Offer Subscriptions and Post-Purchase Upsells Directly in Shopify Checkout The big news this week is that Shopify Apps can now offer subscriptions and upsells in Shopify's checkout. This fills a major feature gap in Shopify. Though if this is something you've wanting for the holidays, I'd urge...
Shopify Dispatch Issue #266 - Customer trust, Cohort performance
8 Ways You Can Improve Your Consumers' Online Trust of Your Products With consumer trust getting put through the ringer this year, Jessica Lockhart writes a few ways you can improve the trust levels with your products. Compound Interest Kevin Hillstrom explains why you should be measuring how new cohorts...
Shopify Dispatch Issue #265 - Accelerated checkout usage, Organic traffic
Are You Neglecting 20% Of Your Customers At Checkout? Shopify has released some metrics about their accelerated checkout options. Their data shows it makes sense to at least enable Shop Pay and Apple Pay for your store. 4 Tips to Boost Organic Web Traffic Charlotte Chipperfield writes about how to...
Shopify Dispatch Issue #264 - Shopify subscription APIs, Your Amazon Prime Day
Introducing Shopify Subscription APIs Shopify's Subscription APIs have entered early access which means app developers are able to start building those into their apps. There's a short gif of what buying subscription would look like to a customer. Note: This early access is for developers, it's still a ways off...
Shopify Dispatch Issue #263 - ABC product analysis, Product statuses
ABC Analysis: What to Do With Your Best and Worst Performing Stock Emily Manley writes about the new ABC Analysis available for products. It seems to split your products into three groups based on the revenue (80% / 15% / 5%) which help plan out your product strategy. Use product...
Shopify Dispatch Issue #262 - Shopify executive changes, Wholesale marketplace
Thriving on Change Tobi, Shopify's founder, wrote that Craig Miller (Chief Product Officer) is leaving Shopify this Friday and other executives are moving around. It feels a bit odd to have such a senior level executive leave on such short notice. Hopefully everything is okay with them. Handshake: A New...
Shopify Dispatch Issue #261 - Subscription objections, New theme editor
How to make a subscription work for almost any business John Bruce writes about common objections with subscriptions and how to solve them. Redesign of Shopify theme editor built in React It's a bit of technical jargon but basically Shopify rebuilt how their theme editor works using a different technology....
Shopify Dispatch Issue #260 - Pandemic buying habits, Shipping surcharges
5 Pandemic Buying Habits That Are Here to Stay - According to Shopify Research Shopify surveyed 1,500 buyers in June and wrote about the changes they saw with buyer behavior. The data lags a bit but most of these trends have continued. Holiday Shipping Surcharges Are Coming With the high...
Shopify Dispatch Issue #259 - Pricing psychology, SEO collection pages
Pricing psychology: 9 strategies that motivate customers to buy Matt Maggiacomo writes about different pricing psychology options you can use with your products. Not all will work in every market but they are worth testing. SEO: 7 Ways to Optimize Category Pages I see many vanilla collection pages in Shopify...