Shopify Dispatch: weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce - Page 18

Kurt Elster I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.

Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.

Would you like to learn how to improve your store, attract happy customers, and sell more products?

Learn how in the Shopify Dispatch.

Shopify Dispatch is a weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce.

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Past issues

Shopify Dispatch Issue #275 - Final 2020 campaign, Customer complaints

Easy win for the holidays Ilana Davis writes about how there's still time for one last campaign to close out the year. Given 2020 and the self-care focus, this could be a significant campaign that takes very little effort and time to run. Upset Customers? Here's How to Stop Customer...

Shopify Dispatch Issue #272 - Black Friday and Cyber Monday 2020 analyses

Black Friday Cyber Monday 2020: An Analysis of Over $5.1 Billion in Sales Shopify's released some more of their BFCM analysis. There are a lot of details but most of them are what I was expecting: higher volume, consistent conversion rates on top channels, etc. Curbside and local delivery is...

Shopify Dispatch Issue #271 - $5.1 Billion in sales, COVID-bump in 2022

Shopify Merchants Break Records with $5.1+ Billion in Worldwide Sales over Black Friday/Cyber Monday Weekend Shopify's released some early data on how Black Friday and the whole Black Friday through Cyber Monday period performed so far. We'll probably see some more in-depth analyses coming out over the next few weeks....

Shopify Dispatch Issue #270 - Writing ideas

I'm terrible at writing Ilana Davis writes about how to come up with more content ideas for your store. Content is the key to many marketing channels (content marketing, email marketing, SEO, etc) so having a process to create it regularly is vital to your long-term success. Track down which...

Shopify Dispatch Issue #269 - Post-purchase upsells, Font sizes

How to Boost Revenue and AOV with Post-Purchase Upsells Krista Walsh writes about where post-purchase upsells can help and offers some setup tips to make the most of them in Shopify. They could be an easy win this season but you'll want to test how well they flow and integrate...

Shopify Dispatch Issue #268 - Google Product Knowledge Panels

SEO: Google's Product Knowledge Panels Drive Impressions (but Not for Amazon) Jill Kocher Brown writes about Google's new Product Knowledge Panels that are created from Merchant Center. Google using GTIN/MPN data for this makes sense and is one step closer to the product-centric search result I predicted back in early...

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Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.