I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.
— Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.
Past issues
Shopify Dispatch Issue #291 - Turn off quickview, Paid ad alternatives
Quickview should be turned off on your store Ilana Davis argues that quickview should be turned off in your Shopify store. I would also doubt that most customers know what quickview means. It's industry jargon that sounds like a good thing: "view this product fast" is a non-jargon synonym but...
Shopify Dispatch Issue #290 - Headlines drive conversions
Product Page Headlines Drive Conversions Writing better copy can improve conversions more than changing button colors. Pamela Hazelton writes about how to improve the headlines on your product pages and shares a tool that can help grade your copy. Track down which customer cohorts perform the best Different groups of...
Shopify Dispatch Issue #289 - Last minute email offers
The best email subject I've seen in a while Ilana Davis shares an email subject line and offer that one client used to double their usual conversion rate. The email content itself isn't as important as the idea that you can put together email offers without a ton of planning....
Shopify Dispatch Issue #288 - SEO for Shopify stores
SEO Is About Humans First, Search Engines Second Adam Rogers writes about what Shopify stores need for SEO that covers many of the basic and mid-level SEO tasks that make up a complete strategy. Track down which customer cohorts perform the best Different groups of people will behave differently. Repeat...
Shopify Dispatch Issue #287 - Customer development plan, Increase traffic
Your Customer Development Plan Kevin Hillstrom shares how to look at your customer development as a mix of strategies based on the customer's stage. It's a simple concept but can really help you define how you're going to reach each stage of customer. Increase traffic to your Shopify store without...
Shopify Dispatch Issue #286 - Customer Development
Customer Development Keven Hillstrom shares some examples of how businesses use their products for customer development and build up loyalty. All without having to heavily discount. Track down which customer cohorts perform the best Different groups of people will behave differently. Repeat Customer Insights includes different cohort reports to help...
Shopify Dispatch Issue #285 - Insufficient product descriptions, Elements you control
10% of E-Commerce Sites Have Product Descriptions That Are Insufficient for Users' Needs Baymard published their research on ecommerce product descriptions and it's important to make sure your descriptions are up to snuff. Don't let the 10% in the headline make you think you're not impacted, that number is based...
Shopify Dispatch Issue #284 - Customer loyalty is temporary
Loyal Buyers Decay, Too The title of Kevin Hillstrom's article serves as a stark reminder that customer loyalty is temporary unless you keep working at it. Analyze your customer's behaviors before they defect Your customers aren't yours forever. One might have defected today, never to be seen again. You need...
Shopify Dispatch Issue #283 - Conversion rates, Repurpose social media
What's a good conversion rate for Shopify? Ilana Davis writes about conversation rates in Shopify and how you might be missing the point. 7 ways to repurpose your social media content into email marketing Denise Langenegger shows how to use social media to build marketing emails. It's a good idea...
Shopify Dispatch Issue #282 - Buttons for variants, SEO keyword research
Buttons prove to be a better shopping experience Ilana Davis shares an example of how to make selecting variants easier on product pages. This simple change can help improve conversions, misorders, and customer service. SEO: Keyword Research for Product Content When creating product pages much of your success with SEO...