Shopify Dispatch: weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce - Page 17

Kurt Elster I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.

Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.

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Shopify Dispatch is a weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce.

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Past issues

Shopify Dispatch Issue #300 - Know your subscribers, Customize robots.txt on Shopify

Email Marketers Should Know Subscribers Better Armando Roggio and Val Geisler talk about how getting to know email subscribers preferences can improve campaign performance. They also briefly mention a powerful psychological behavior that can happen as a side-effect: "Second, subscribers who read the opt-out email but didn't respond could look...

Shopify Dispatch Issue #298 - Track and receive stock transfers in the Shopify app

Manage, Monitor, and Move Your Inventory With the Shopify Mobile App Shopify has updated their mobile app so you can now track and receive stock transfers. Track down which customer cohorts perform the best Different groups of people will behave differently. Repeat Customer Insights includes different cohort reports to help...

Shopify Dispatch Issue #296 - Email marketing, Google Core Web Vitals

The Beginner's Guide to Email Marketing for Retailers Michael Keenan wrote up a guide to email marketing for Shopify stores. Though it's aimed at retailers, much of the advice isn't retailer specific and can be used by any Shopify store. The 411 on Google's Core Web Vitals Google's Core Web...

Shopify Dispatch Issue #293 - JSON-LD for SEO acquired, Loyalty programs

Acquiring my first Shopify App Ilana Davis acquired my JSON-LD for SEO app this last weekend. Keep Them Coming Back: 7 Innovative Customer Loyalty Programs (And How to Start Yours) Lindsey Peacock writes about different types of loyalty programs and shares how some popular ones work. Track down which customer...

Shopify Dispatch Issue #292 - Customer development

Customer Development: The Super League Kevin Hillstrom describes how some companies lose sight of their customers and then wonder why the customers aren't loyal anymore. Track down which customer cohorts perform the best Different groups of people will behave differently. Repeat Customer Insights includes different cohort reports to help you...

Shopify Dispatch Issue #291 - Turn off quickview, Paid ad alternatives

Quickview should be turned off on your store Ilana Davis argues that quickview should be turned off in your Shopify store. I would also doubt that most customers know what quickview means. It's industry jargon that sounds like a good thing: "view this product fast" is a non-jargon synonym but...

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Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.