Shopify Dispatch: weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce - Page 17

Kurt Elster I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.

Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.

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Learn how in the Shopify Dispatch.

Shopify Dispatch is a weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce.

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Past issues

Shopify Dispatch Issue #287 - Customer development plan, Increase traffic

Your Customer Development Plan Kevin Hillstrom shares how to look at your customer development as a mix of strategies based on the customer's stage. It's a simple concept but can really help you define how you're going to reach each stage of customer. Increase traffic to your Shopify store without...

Shopify Dispatch Issue #286 - Customer Development

Customer Development Keven Hillstrom shares some examples of how businesses use their products for customer development and build up loyalty. All without having to heavily discount. Track down which customer cohorts perform the best Different groups of people will behave differently. Repeat Customer Insights includes different cohort reports to help...

Shopify Dispatch Issue #284 - Customer loyalty is temporary

Loyal Buyers Decay, Too The title of Kevin Hillstrom's article serves as a stark reminder that customer loyalty is temporary unless you keep working at it. Analyze your customer's behaviors before they defect Your customers aren't yours forever. One might have defected today, never to be seen again. You need...

Shopify Dispatch Issue #283 - Conversion rates, Repurpose social media

What's a good conversion rate for Shopify? Ilana Davis writes about conversation rates in Shopify and how you might be missing the point. 7 ways to repurpose your social media content into email marketing Denise Langenegger shows how to use social media to build marketing emails. It's a good idea...

Shopify Dispatch Issue #282 - Buttons for variants, SEO keyword research

Buttons prove to be a better shopping experience Ilana Davis shares an example of how to make selecting variants easier on product pages. This simple change can help improve conversions, misorders, and customer service. SEO: Keyword Research for Product Content When creating product pages much of your success with SEO...

Shopify Dispatch Issue #281 - Long-term customer relationships, Easy alt text

Want Repeat Customers? Foster Long-term Relationships Pamela Hazelton goes beyond discounts and free shipping and writes up several ideas to boost long-term customer loyalty, all around making the customer's life and experience just a bit better. What is alt text and why do I care? Too often I see Shopify...

Shopify Dispatch Issue #280 - Returnless refunds

Returnless Refunds 101: Everything Store Owners Need to Know Kaleigh Moore describes how returnless refunds can help your store profits. It can be a relatively easy policy to implement but the impacts can be far-reaching (positive and negative). Analyze your customer's behaviors before they defect Your customers aren't yours forever....

Shopify Dispatch Issue #278 - 2020 holiday sales wrap-up, SMS marketing

2020 Holiday Sales Wrap-up Marcia Kaplan shares their 2020 holiday wrap-up, pulling in results from a variety of reports. Overall online sales grew like crazy, more than I would expect in a slow economy. The downside is a high return rate forecasted with UPS forecasting that 1/3rd of all purchases...

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Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.