I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.
— Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.
Past issues
Shopify Dispatch Issue #301 - Major accessibility problems, Shopify Unite
94% of the Largest E-Commerce Sites Are Not Accessibility Compliant Accessibility, or rather the lack of it, has been big news for a couple of years now with many stores having lawsuits filed against them. The Baymard Institute just published their study on ecommerce accessibility and the results look poor....
Shopify Dispatch Issue #300 - Know your subscribers, Customize robots.txt on Shopify
Email Marketers Should Know Subscribers Better Armando Roggio and Val Geisler talk about how getting to know email subscribers preferences can improve campaign performance. They also briefly mention a powerful psychological behavior that can happen as a side-effect: "Second, subscribers who read the opt-out email but didn't respond could look...
Shopify Dispatch Issue #299 - Shop Pay installments, Google, Facebook, iOS and email marketing
Shop Pay updates Shopify has updated Shop Pay to launch installment payments in the US and with more details about their integrations with Facebook and Google Shopping. Apple's iOS 15 Will Change Email Marketing Apple is continuing to improve its privacy features in iOS and in an update later this...
Shopify Dispatch Issue #298 - Track and receive stock transfers in the Shopify app
Manage, Monitor, and Move Your Inventory With the Shopify Mobile App Shopify has updated their mobile app so you can now track and receive stock transfers. Track down which customer cohorts perform the best Different groups of people will behave differently. Repeat Customer Insights includes different cohort reports to help...
Shopify Dispatch Issue #297 - Shop Pay coming to Google, Automatic international redirects
From discovery to checkout: Shopify and Google deepen commerce collaboration It was hard to get through the hype around what's actually changing but it sounds like Shopify's Shop Pay will be added to Google Shopping as a payment option later this year. This could be useful as it removes some...
Shopify Dispatch Issue #296 - Email marketing, Google Core Web Vitals
The Beginner's Guide to Email Marketing for Retailers Michael Keenan wrote up a guide to email marketing for Shopify stores. Though it's aimed at retailers, much of the advice isn't retailer specific and can be used by any Shopify store. The 411 on Google's Core Web Vitals Google's Core Web...
Shopify Dispatch Issue #295 - Shopify locations added for all, 2020 global ecommerce sales
Improve inventory tracking with locations Shopify has now enabled locations for inventory tracking for all stores. Charts: 2020 Global Ecommerce Sales Anna Kayfitz shares summaries of the top global ecommerce sales by region and country for 2020. Data like this can be useful to see if it's worthwhile to expand...
Shopify Dispatch Issue #294 - First-time buyer products, Minified CSS from Shopify
Why Are You Featuring Certain Items To First-Time Buyers? Kevin Hillstrom shares some buying data from a customer that shows how the products bought by a first-time buyer impact repurchases. This is a key area when trying to acquire good customers. Some products perform better than others so you should...
Shopify Dispatch Issue #293 - JSON-LD for SEO acquired, Loyalty programs
Acquiring my first Shopify App Ilana Davis acquired my JSON-LD for SEO app this last weekend. Keep Them Coming Back: 7 Innovative Customer Loyalty Programs (And How to Start Yours) Lindsey Peacock writes about different types of loyalty programs and shares how some popular ones work. Track down which customer...
Shopify Dispatch Issue #292 - Customer development
Customer Development: The Super League Kevin Hillstrom describes how some companies lose sight of their customers and then wonder why the customers aren't loyal anymore. Track down which customer cohorts perform the best Different groups of people will behave differently. Repeat Customer Insights includes different cohort reports to help you...