Merry Christmas and Happy Hanukkah everyone.
Boxing Day: The Post-Holiday Holiday
Even though Christmas is shopping officially over for your customers (except for that one uncle), there’s still Boxing Day which is a great time to sell directly to customers who didn’t get all they wanted this year.
And don’t neglect businesses either. Years ago I heard this last week of the year referred to Business-mas, that time when businesses buy up everything they can to reduce their tax burden before the year end.
E-commerce Blunders – Bingo Style
On a lighter note, Ilana Davis has designed a game for Shopify stores called E-commerce Blunders – Bingo Style. See how well your store scores.
Data-driven marketing advice
Don’t just blindly try marketing tactic after marketing tactic, hoping that a random one will grow your revenue.
By analyzing your customers and orders, Repeat Customer Insights can help find which marketing tactics attract the best customers.
My articles this week
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Shopify Dispatch is a weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce.