Shopify Dispatch Issue #222 – Boxing Day, Ecommerce blunders game

Merry Christmas and Happy Hanukkah everyone.

Boxing Day: The Post-Holiday Holiday

Even though Christmas is shopping officially over for your customers (except for that one uncle), there’s still Boxing Day which is a great time to sell directly to customers who didn’t get all they wanted this year.

And don’t neglect businesses either. Years ago I heard this last week of the year referred to Business-mas, that time when businesses buy up everything they can to reduce their tax burden before the year end.

E-commerce Blunders – Bingo Style

On a lighter note, Ilana Davis has designed a game for Shopify stores called E-commerce Blunders – Bingo Style. See how well your store scores.

Data-driven marketing advice

Don’t just blindly try marketing tactic after marketing tactic, hoping that a random one will grow your revenue.

By analyzing your customers and orders, Repeat Customer Insights can help find which marketing tactics attract the best customers.

My articles this week

Make your Shopify homepage start converting customers

Using personal outreach to build new customer loyalty

Keep your Shopify store out of the digital shredder

Borrow your success from the winners

Eric Davis

Would you like to learn how to improve your store, attract happy customers, and sell more products?

Learn how in the Shopify Dispatch.

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