Merry Christmas and Happy Hanukkah everyone.
Boxing Day: The Post-Holiday Holiday
Even though Christmas is shopping officially over for your customers (except for that one uncle), there's still Boxing Day which is a great time to sell directly to customers who didn't get all they wanted this year.
And don't neglect businesses either. Years ago I heard this last week of the year referred to Business-mas, that time when businesses buy up everything they can to reduce their tax burden before the year end.
E-commerce Blunders - Bingo Style
On a lighter note, Ilana Davis has designed a game for Shopify stores called E-commerce Blunders - Bingo Style. See how well your store scores.
Data-driven marketing advice
Don't just blindly try marketing tactic after marketing tactic, hoping that a random one will grow your revenue.
By analyzing your customers and orders, Repeat Customer Insights can help find which marketing tactics attract the best customers.
My articles this week
Make your Shopify homepage start converting customers
Using personal outreach to build new customer loyalty
Keep your Shopify store out of the digital shredder
Borrow your success from the winners