I ruthlessly unsubscribe from almost all newsletters. Eric’s one of a select few that I look actually forward to opening because it has proven itself consistently valuable for Shopify merchants.
— Kurt Elster, Ecommerce Strategist, founder of Ethercycle, and a top Shopify Plus Expert.
Past issues
Shopify Dispatch Issue #11 - December 9th, 2015
Sales Report: 2015 Thanksgiving Day, Black Friday, Cyber Monday More data has come in on the 2015 Thanksgiving Day, Black Friday, Cyber Monday sales and three things stand out to me: Online orders are up Mobile orders are up (a bunch) Extending the shopping season to Halloween or even just...
Shopify Dispatch Issue #10 - December 2nd, 2015
In-Store Retail Sales Decline on Black Friday Weekend While it's only counting brick-and-mortar retail, 2015 sales over Black Friday appear to be down. I've seen some sources saying online has taken a larger share of sales and there are always reporting problems in these statistics but this is a rough...
Shopify Dispatch Issue #9 - November 25th, 2015
3 2 1 Launch... checklist I've created and used launch checklists for years with clients. Launch can be a stressful time and without a checklist in hand, as it's easy to forget things. This Shopify Store Launch Checklist is a great start but don't be afraid to add your own...
Shopify Dispatch Issue #8 - November 18th, 2015
Advanced email tactics Carolyn Nye has several tips that can be used to improve your email marketing for Cyber Monday (or anytime really). The best part is that you can set these up ahead of time. Where's the Lede? Some of the best content marketing gets to the point quickly....
Shopify Dispatch Issue #7 - November 11th, 2015
Don't spread, focus All too often people spread themselves too thin. Maybe they have 10 stores, when 2 would work better. Or 5,000 products, when only 4 are strong sellers. Nick Whitmore writes about how he approaches new ideas and focuses on one at a time. Grow your blog, grow...
Shopify Dispatch Issue #6 - November 4th, 2015
Failing moves Things don't always happen as you expect. Even your business as a whole might, one day, start dying and it's up to you to revive it. There are many ways you can try to save it, but you have to be willing to attempt something different. Mobile ecommerce...
Shopify Dispatch Issue #5 - October 28th, 2015
Third-party warehousing and fulfillment Much of the advice you'll find about ecommerce is about the online side: setting up your storefront, marketing, taking orders, etc. Sometimes fulfilling those orders is regulated to busy work that you dread. Casandra Campbell writes about how you can use third-party warehousing and fulfillment instead...
Shopify Dispatch Issue #4 - October 21st, 2015
All about the cash I've watched a few businesses implode. Running out of cash is the top cause. They might be profitable, selling lots of products, and growing but then they don't watch their cash flow and all of a sudden can't make payroll and rent. Casandra Campbell has written...
Shopify Dispatch Issue #3 - October 14th, 2015
Automate your email marketing Email marketing is one of the most powerful forms of marketing available. It's a direct connection to your customers at a fraction of the cost of other forms of advertising. John McIntyre outlines several ways you can setup email campaigns to reach your customers in this...
Shopify Dispatch Issue #2 - October 7th, 2015
Be Prepared Black Friday and Cyber Monday have the potential to make or break your year. You're going to start seeing a lot of advice around how to get ready for it but the best advice is to be prepared and have options. Things will go wrong and how you...