Email marketing is consistently near the top of the list for driving purchases on Shopify stores but it's also a strategy that gets way less attention and resources than other flashy options. Today's tiny tip is to help make your email marketing a tiny bit better. Open a browser you...
Last week I was helping someone dig through self-reported survey data to try to find some interesting metrics to report on. Oh boy was that complicated... Even ignoring the self-reporting aspect, the responses were so complex that it took forever just to understand the results of a single question. Even...
I don't feel like I'm that good of a marketer. The thing I do well is that I'm consistent. Every day I'm writing my emails and sending them out. Every day I'm helping customers by answering their questions and trying to make my writing clearer. Every month I'm scheduling dozens...
Today's tip is around adding alt text to images. Alt(ernative) text is a small amount of text that is used to describe an image. It's primarily used by screen readers for visually-impaired customers but search engines also use the content to better understand the image and rank it in the...
Individual customer behavior is hard to detect. People say the craziest things sometimes and trying to make sense of it will be frustrating. But when you can look at groups of customers, trends and patterns can appear. Customer segmenting tries to group similar customers together. It can be by demographics,...
While waiting at the dentist recently, my phone alerted me about some snow starting. In Portland. In summer. When it was 59 F outside. Predicting the weather is difficult but there are rare predictions and crazy predictions. Predicting snow at sea level when it's 59 is a crazy prediction. That's...
In the first few months of 2019 Google released a bunch of new reports for Search Console for structured data. Along with the new reports come various new bugs. Bugs in Search Console are nothing new, I've discovered and written about several of them over the years. With the new...
It's important to attract customers using more than one marketing channel. In March 2019 the entire Internet saw Facebook suffer an outage. This also took down Shopify's Facebook, Messenger, and Instagram sales channels, effectively stopping any traffic and sales from them. If that was the only marketing channel you used,...
A JSON-LD for SEO customer was asking about keywords in their store: Is there any more need to have actual key word pairs, etc, in the code of your site? I know that was an early to late 90s thing, where people were bombing their html with the keywords they...
Repeat Customer Insights focuses on repeat customer metrics but one customer was asking about what to look for with new customers: This may seem like a strange question but do you have any suggestions for an app/methodology/dashboard to capture New Customer Insights? Traffic and conversion metrics are going to be...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.