Recently Richard asked how to find their best 1% customers in Repeat Customer Insights. In the majority of the sources I've researched, Recency is the most valuable measurement followed by Recency/Frequency. Some ignore the Monetary one completely, but it has many uses. The big question to start with is, what's...
Recently a Repeat Customer Insights customer was asking about how to get started segmenting. Long story short, I'm having a little trouble with next steps on what to do with this data and what is the best approach for each segment. The first thing that you need to do is...
The other day I wrote about my buying experience when ordered a new set of running sandals. They arrived yesterday and while looking them over, I released how much the design has changed in the past few years. That prompted me to take a look back at my order history....
Evaluating how a single cohort behaves can draw some useful conclusions, but it's even more valuable to compare different cohorts. You can compare cohorts: For the same time after the first order, by using the vertical column For the same calendar month, by looking for diagonals that go from the...
Using your Customer Purchase Latency is a good way to detect defecting customers but it has its drawbacks. Especially with products that are very durable and have long buying cycles. An example I've used in the past are my running sandals. Unlike regular running shoes, they have lasted for years...
This past weekend I was ordering some new running sandals. The important things with running sandals are: thickness weight grip I've bought some in the past that were too thin and thus a pain in the feet to run with. I've also bought some that were too heavy and the...
The past several days spring has come to Portland. The sun is out, flowers are blooming, and there's no longer much of a chill in the air. That meant it was time to get ready for spring cleaning. In past years I'd start spring cleaning in September or October, once...
Repeat Customer Insights adds some powerful analysis on top of your Shopify customer data, but some customers have asked for how to combine that analysis with data that's still stuck in Shopify. Shopify has customer data like customer addresses, phone number, and tax status which aren't downloaded or used by...
You're told to constantly learn and pick up new skills. Some skills are useful but require a huge amount of time to learn and keep up-to-date. SEO for example. Then there are some skills that stay relevant for years. Some even decades. One of those long-lasting skills is copywriting, also...
Recently a customer was asking about content: have you already created a blog post about what qualifies as "high-quality content" and how creating a blog post or page on our site needs to be written, in order to "catch the tradewinds" of Google's featured snippets? I started answering this question...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.