Shopify articles - Page 104

Are you holding your Shopify theme up to an impossible standard?

You want your Shopify store to look its best. How that happens is usually involves a jargon-filled wade into the swamp called web development. There's one well-meaning piece of advice that you should avoid: Get your store pass W3C validation. If you don't know, W3C is the non-profit organization that...

The handful of metrics to follow while your Shopify store is growing

When you're ready to start growing your store there are hundreds of different metrics you can use. While running Repeat Customer Insights, these ones come up time and time again as the important ones. Average Order Value - useful for forecasting revenue and to check the returns on paid marketing...

The dangers of generating product descriptions in your Shopify store

A customer recently approached me with a question about generating product descriptions. They sell 1,000s of similar products where there are very few differences between each product. To save time they started to use product description generator that would smash up a few partial descriptions into one specific for their...

Plugging 404 traffic holes in your Shopify store

I've been doing a lot of cleanup on my own site for SEO recently. One of the things I did was to start reviewing my missing pages or what are called 404 pages. This happens when someone clicks a link that goes to a non-existent page. Either the page doesn't...

Few core (but fixable) problems with Shopify and SEO

Today I wanted to share a great post on Shopify SEO by a customer, Kevin Stecko. In Shopify and SEO Kevin writes about three problems most Shopify stores have with SEO. I especially like how he's skipping the basic SEO advice and instead focused on core things that Shopify does...

Unite with other Shopify stores this summer

Every summer here there is an event called Summerville Sellwood. It's a neighborhood event that businesses join by having summer sales and events. The sales attract adults, games attract kids, and there's just a large increase in foot traffic for everyone. Signs started to appear a week ago and my...

Segmenting your Average Order Value data in Shopify

There's the business maxim that says it's easier to win an order from a repeat customer than a new customer. But is it worth it? Here's one way you can check to see if you should be focusing on your repeat customers. What you're going to do is to look...

Doing the wrong thing, twice as fast with automation

Awhile back I built up a complex email automation in my email marketing provider. It included several paths for people to take with delays, multiple sub-campaigns, and whole bunch of automations. It worked fine ...until it didn't. When I switched vendors I did an audit of that automation and found...

A complex system designed from scratch never works

There's a saying that programmers pass around: A complex system that works is invariably found to have evolved from a simple system that worked. A complex system designed from scratch never works and cannot be patched up to make it work. You have to start over, beginning with a working...

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