Yesterday I spent some time shredding a basket of credit card offers, business loans, and other mass-mailed junk. While cutting open the envelopes for the shredder, I couldn't help but glance at some of the sales copy. There were a few gems but the majority of it was vague, generalized...
Yesterday I noticed that one of the tech newsletters I subscribe to just reached their 476th issue. They only email weekly so that's nine years of email they've produced. It started as just a side project for the founder and has now morphed into his full-time business (with employees). You...
Welcome emails are one of the most effective emails you can send when it comes to trust building. A Repeat Customer Insights customer emailed me a question about them: How many emails do you recommend in a Welcome Series, when someone purchases and or just signs up and should they...
This close to Black Friday, your options for building a marketing campaign are limited. You still can, you'll just need a simpler campaign than if you had months to prepare. Here's a simple one that you can launch: Create a simple offer. Either a percentage off coupon, a complementary product...
The school here has a small Halloween trick-or-treat parade every year. Kids of all ages and parents walk down one of the main streets while the community cheers and passes out treats. It's great for the young kids because they can get quite a haul without having to stay up...
A JSON-LD for SEO customer recently emailed asking about those little links under a search results: Those are what Google calls Sitelinks. There are two flavors of them, the regular large one like above and the smaller one that just includes the links to the other pages. Either one is...
When developing software one common way to failure is to use too much data at once. That can cause all sorts of failures. Getting twice as much data can sometimes lead to 20x slower performance. The same can happen with your business, especially this time of year when every blog...
It's the last week before Black Friday and the offers have already started. Hopefully you've finished or are finishing all of your campaigns. One thing you don't want to forgot though is, backup your Shopify theme. That backup could save you if a last-minute change breaks your store. You might...
If you didn't get what you hoped for over the Black Friday weekend, there's still time to salvage it. The most effective things to do right now are to make sure there wasn't a problem that blocked your results. Are the links you sending in email going to the right...
Have you thought about what would make this season a great quarter? A lot of advice is all about more, more, more. More sales. Higher AOV. More revenue. Better conversion rates. Those are all fine directions, but do you actually know how much more you want? Or even need? A...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.