You want your Shopify store to look its best. How that happens is usually involves a jargon-filled wade into the swamp called web development. There's one well-meaning piece of advice that you should avoid: Get your store pass W3C validation. If you don't know, W3C is the non-profit organization that...
When you're ready to start growing your store there are hundreds of different metrics you can use. While running Repeat Customer Insights, these ones come up time and time again as the important ones. Average Order Value - useful for forecasting revenue and to check the returns on paid marketing...
A customer recently approached me with a question about generating product descriptions. They sell 1,000s of similar products where there are very few differences between each product. To save time they started to use product description generator that would smash up a few partial descriptions into one specific for their...
I've been doing a lot of cleanup on my own site for SEO recently. One of the things I did was to start reviewing my missing pages or what are called 404 pages. This happens when someone clicks a link that goes to a non-existent page. Either the page doesn't...
Today I wanted to share what Nimisha Rikhi Designs is doing with their products. Their products, while unique, aren't easy to describe without reusing the same word over and over again. In their own words: I was having a problem with keyword stuffing because my designs are all based on...
Today I wanted to share a great post on Shopify SEO by a customer, Kevin Stecko. In Shopify and SEO Kevin writes about three problems most Shopify stores have with SEO. I especially like how he's skipping the basic SEO advice and instead focused on core things that Shopify does...
Every summer here there is an event called Summerville Sellwood. It's a neighborhood event that businesses join by having summer sales and events. The sales attract adults, games attract kids, and there's just a large increase in foot traffic for everyone. Signs started to appear a week ago and my...
There's the business maxim that says it's easier to win an order from a repeat customer than a new customer. But is it worth it? Here's one way you can check to see if you should be focusing on your repeat customers. What you're going to do is to look...
Awhile back I built up a complex email automation in my email marketing provider. It included several paths for people to take with delays, multiple sub-campaigns, and whole bunch of automations. It worked fine ...until it didn't. When I switched vendors I did an audit of that automation and found...
There's a saying that programmers pass around: A complex system that works is invariably found to have evolved from a simple system that worked. A complex system designed from scratch never works and cannot be patched up to make it work. You have to start over, beginning with a working...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.