Shopify articles - Page 105

Insights into the Average Order Value metric for Shopify stores

Your Shopify store's Average Order Value (AOV) is an important metric to get a general idea about your store's order size. It's limited in usefulness but its ease of calculation makes it a common metric to track. Depending on which set of industry data you use as a reference point,...

Insights into Repeat Purchase Rate drop-offs for Shopify stores

Your Repeat Purchase Rate should hold steady or improve as customers place repeat orders. This shows that they are engaging with your store and products. A Repeat Purchase Rate drop-off is where there's a significant drop in your rate based on a clear behavior, usually from one order to the...

Insights into Average Order Value drop-offs for Shopify stores

While your store's Average Order Value (AOV) is important, much of that depends on your store and unique product mix. Even with industry averages for AOV, it can vary a lot from store-to-store even in the same industry. AOV can also be very difficult to improve overall because of effort...

Automatic customer segmenting, without any AI, tricks, or gimmicks

With the holiday season over, I'm gearing up development for both JSON-LD for SEO and Repeat Customer Insights. Yesterday I launched the first major update, automatic customer segmenting. Repeat Customer Insights uses the powerful RFM segmenting algorithm but that algorithm can be complex to understand. Would you know the difference...

How to fix the 404 errors in your Shopify store for more traffic

Over time you'll be updating, renaming, and deleting pages and products from your Shopify store. Each time you do that, you risk losing the search results and search enhancements for the previous pages. That's because Google treats each url as a unique page. So even if you're just updating an...

How to better describe your Shopify pages for improved rankings in Google

Meta descriptions are extremely important to SEO. They are short summarizes of the page that search engines use for ranking and directly in the search results. A well written and descriptive meta description can end up directly in the search results which lets you tailor the sales copy to convince...

Google displaying more images in mobile SEO

Google is now showing image thumbnails for more mobile searches. Based on data collected from RankRanger, images are showing up for 44% of search results now (up from 15%). This combined with Google's mobile-index and various other updates shows that mobile search is where many of Google's improvements are focused...

When to quit

Sometimes in order to grow you have to quit. That might mean quitting bad habits or replacing them with better ones. It could mean quitting something you love doing because there's something you have to do. Or if could be admitting to yourself that you just can't do it. But...

Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.