Seeing how other Shopify stores are doing is a great way to spot improvements in your own store. Today I have the metrics for a store from Repeat Customer Insights that I'd like to walk through an analysis of because it represents one common situation I see with stores. The...
Understanding how all of the different ecommerce metrics relate and affect each other is difficult. I'm going to explain how Average Order Value (AOV) relates to your margin. Once you know how AOV and margin relate, you'll be able to take advise for either of those metrics and adapt it...
Seeing how other Shopify stores are doing is a great way to spot improvements in your own store. Today I have the metrics for a store from Repeat Customer Insights that I'd like to walk through an analysis of because it represents on common situation I see with stores. The...
The hardest part of e-commerce sales is cutting through the information overload to get people to your store for the first time -- or a repeat visit. Online and brick and mortar retailers often spend big money trying to get in front of the right people to land customers and...
Knowing how much your repeat customers purchase over time is knowing a very powerful metric. The more repeat customers spend and the higher the likelihood of them making a repeat purchase (your Repeat Purchase Rate), the more you can spend to acquire and get repeat orders. That means you can...
When you can find when a customer will make another purchase in your ecommerce store, you can use that knowledge to increase your store's revenue and decrease it's inventory costs. Individual customer behavior is impossible to predict but when you're looking at your customer base as a whole, you can...
I acquired the JSON-LD for SEO Shopify app from the previous developer, Gavin. JSON-LD for SEO will continue to work just as it was under Gavin. If you need help or have a question about the app or anything Shopify, you can reach me by email at shopify at this...
One sure strategy for increasing profits in any business is to find more customers. But what if you could grow by encouraging more purchases from your customers who are already clicking the "buy now" button? Instead of pushing for more orders, many online retailers have found great success by boosting...
When your Shopify store has a large drop-off in its Average Order Value, that means your loyal customers are spending less and less with each purchase. That sucks because the major benefit of having loyal customers is that they spend more and more with each visit, and pay back any...
When you're looking at the steps a repeat customer takes in your Shopify store, it can be time consuming to calculate and compare the Average Order Value and Repeat Purchase Rate changes. Repeat Customer Insights now includes metric drop-of detection for Average Order Value and Repeat Purchase Rate Now Repeat...
Each tip includes a way to improve your store: customer analysis, analytics, traffic, SEO, customer acquisition, Rich Results, CRO... plus plenty of puns and amazing alliterations.