Shopify articles - Page 106

Co-marketing during the slow periods to boost traffic and sales

Yesterday I went out to lunch to a local food cart pod. (Food carts are a big thing here in Portland) Normally during the middle of winter, their business slows overall but some still stay busy due to the foods they offer. This week two of the carts joined forces...

Shopify pricing calculator and building marketing assets

Two things today. First, I launched a simple calculator "app" for Shopify that will let you estimate how much your Shopify bill would be at various plans. Several customers were asking for recommendations on which Shopify plan to use or if upgrading would be worth it so I figured I...

Reduce buying friction by remembering what a customer said

This past weekend I worked on our taxes. Our accountant uses a computer program to collect our data which she then turns into the reams of paper the IRS wants. The software is customized to include our prior years data and forms which speeds everything up. Annoyingly though, every year...

Nudging the customer to make a second purchase

As part of Repeat Customer Insights I'll review the metrics for some Shopify stores and give them some advice. One common piece of advice I give is to improve how new customers are treated and to try to get them to place a second purchase. Kevin Hillstorm gives the same...

Should you purge old email subscribers?

The last couple of years I've been hearing that it's a "best practice" to delete inactive subscribers from your email lists. Basically, find those people who aren't opening and clicking and delete them. The only two reasons I've heard are: It makes deliverability "better" Your open and click rates will...

Chop wood, carry water for your best work

Before Enlightenment chop wood, carry water. After enlightenment chop wood, carry water. Zen Buddhism quote I keep a version of this quote in a file I look at everyday. Even though I don't follow Buddhism, it serves as a reminder to me about effort and what I consider 'best...

Using order sequencing to better understand customer behavior

Recently a Repeat Customer Insights customer was asking what were the order counts in Customer Purchase Latency analysis. In there the orders are "sequenced" for each customer and then aggregated by that order sequence along with other aggregate metrics. Simple right? Just joking... An example is easier to understand: Say...

Freaking friction and Shopify sales

Today I had to wash my mouse pad. Even though it looked fine, it was causing too much friction with my mouse that it was grating on my nerves. Friction is good in same cases but not with computer mice or ecommerce. Friction is what causes visitors to leave your...

Starting over after a lapse

The past few months I haven't been running or exercising at all. I have a bunch of reasons (excuses) but in reality, those should have just stopped me for a month. Not four months. Other things just became a higher priority and my exercise routine suffered. But this week I...

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