Continuing the story about my long-lasting running sandals, there's another lesson. Since customers only placed one order per year, it can be difficult to know when they need another pair. They don't want to go too aggressive on the sales messages or it could burn people out on their company....
Two SEO terms that are frequently confused are indexing and ranking. Indexing means that Google is aware that a page exists. That's a purely mechanical process of Google finding a page and making an entry in their database for it. Ranking means that the page shows up in the search...
Happy 4th of July to you. As the US's Independence Day, it gets a lot of attention every year. Today and through the weekend is a good time to feature your summer promotions (or create one if you don't have one yet). It will be competitive though as many other...
Rankings are a 0-sum game. You're directly fighting with competitors. If one is doing a better job at SEO then they can beat you in rankings. Meaning even if you're doing everything right, if they are doing 1% more than you then they'll win. The best SEO strategy includes work...
With July underway, it's important to be looking forward to the rest of the year. Especially the holiday season. It might seem premature but many of the bigger ecommerce stores plan their campaigns and promotions months in advance. Then there's SEO which takes months before it's impact is noticed. Take...
I review a lot of Shopify stores each week. One thing that comes up time and time again is old code lying around from apps that have been uninstalled. For back office only apps like my Repeat Customer Insights that don't touch the storefront, uninstalling is simple and clean. It's...
The other night my daughter was told to clean her room. Like any kid, her room tends toward a state a chaos but we let her slide over the past few weeks. But it got bad enough that she was told to start cleaning before bedtime instead of reading or...
One problem businesses create for themselves is rewarding only new customers. From new customer only discounts to free products, many stores are so focused on acquiring a new customer that they devalue their current customers. Ideally you'll want to treat repeat customers better than new customers. In almost every industry...
The other day I was emailing with a JSON-LD for SEO customer about how Google crawls a new Shopify store and I realized that I've never wrote about crawl budgets here. It's time to correct this now. Google's crawler is a program that crawls the internet. Which is just a...
Last week I bought one of those wifi-enabled security cameras to keep an eye on the outside. We started testing it and it wasn't even mounted yet before it caught a pair of people wandering into our backyard. Then two days later, it caught someone dumping trash on a street...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.