With my Shopify customers' getting ready for their busy season, I've scheduled time to work on smaller tasks that have been put off. Many of these are optimizations to my business processes and systems to make things run smoother. One was to remove the AdRoll retargeting code I was using....
Your Shopify homepage is the first or one of the first impressions on new customers. It should clearly convey what your store is and who it serves. And no, everyone is not a valid answer unless you're willing to go toe-to-toe with the behemoths like Amazon and Walmart. There are...
Too many Shopify stores jump right into automation because that's what the big stores use. They then skip over many things that can't be automated easily but could produce amazing results for them at their current stage of business. One tactic for customer loyalty that can do wonders as a...
Yesterday I spent some time shredding a basket of credit card offers, business loans, and other mass-mailed junk. While cutting open the envelopes for the shredder, I couldn't help but glance at some of the sales copy. There were a few gems but the majority of it was vague, generalized...
Yesterday I noticed that one of the tech newsletters I subscribe to just reached their 476th issue. They only email weekly so that's nine years of email they've produced. It started as just a side project for the founder and has now morphed into his full-time business (with employees). You...
Welcome emails are one of the most effective emails you can send when it comes to trust building. A Repeat Customer Insights customer emailed me a question about them: How many emails do you recommend in a Welcome Series, when someone purchases and or just signs up and should they...
This close to Black Friday, your options for building a marketing campaign are limited. You still can, you'll just need a simpler campaign than if you had months to prepare. Here's a simple one that you can launch: Create a simple offer. Either a percentage off coupon, a complementary product...
The school here has a small Halloween trick-or-treat parade every year. Kids of all ages and parents walk down one of the main streets while the community cheers and passes out treats. It's great for the young kids because they can get quite a haul without having to stay up...
A JSON-LD for SEO customer recently emailed asking about those little links under a search results: Those are what Google calls Sitelinks. There are two flavors of them, the regular large one like above and the smaller one that just includes the links to the other pages. Either one is...
When developing software one common way to failure is to use too much data at once. That can cause all sorts of failures. Getting twice as much data can sometimes lead to 20x slower performance. The same can happen with your business, especially this time of year when every blog...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.