A customer Zac emailed me about trying to get his Shopify store to rank better in Google. When it comes to SEO link building, should I rank my product page individually or rank the entire collection? Building links to both your collection and products are good ideas. In an ideal...
I'm tempted to write about customer support today. After having a string of companies doing shitty things, ranting about it all might be cathartic and help me feel better. But then I'd still have to deal with those companies. At least until I've cut them all loose. So I've decided...
Yesterday my daughter got to meet her new kindergarten teacher for an evaluation. She's naturally shy so it took a few minutes to warm up. But when she did, she acted like her normal self. Her mom and I were watching from the doorway and by the end of it...
In order for your pages to show up in Google, they have to be indexed. Indexing is a process Google uses to read the content on a page, analyze it, and save a copy of it's analysis into their database. Once a page has been analyzed it can show up...
In most cases, customers who place larger orders are better customers. Many stores give some sort of discount incentive for larger orders. Usually it's a coupon or free shipping. Though discounting might train the customer to expect discounts in the future and can be harmful to some premium brands. Another...
Using Google's site search is an easy way to do health checks on your organic search. Customer Jeremy emailed me with a question I've never heard before: What is the difference between typing in google search the following? The results are slightly different. site:example.com (no space) site: example.com (space) Searching...
Last week I was talking to one of my business advisers about a feeling I had all week. I've had some incredible growth this year (thanks to you and all of my customers). I want to continue the growth as long as it's sustainable. But something kept making me think...
Recently I built something all by myself. I use a desk mounted boom arm for my microphone while on video calls and recording various things. Recently I had the great idea of moving my webcam so it's attached to the boom. Otherwise it's too high on the top of my...
The other day a local business was put up for sale. The owner posted a few details about the business including their gross sales numbers. Even without knowing everything else it was easy to figure out that their sales were too low. Over the years of running my own business...
Content marketing and blogging have both become a very low-cost way to attract customers. A steady blogging process can build an audience of customers over time, smoothing out many seasonal peaks and valleys. You have a few options you can use to start blogging with your Shopify store. Use the...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.