Shopify articles - Page 107

Borrow inspiration

Ah Valentine's Day, one of the starting retail holidays of the new year. For some stores, it's a big one too. Easily in the top five sales-wise outside the winter holidays. It's probably too late to plan a big campaign around it this year if you haven't started yet. Though...

Why Shopify and Google might be counting your repeat customers incorrectly

Roy was comparing his repeat customer metrics in Shopify, Google Analytics, and Repeat Customer Insights and noticed they were all different: How do you define "repeat purchaser"? Your numbers are way different from the numbers I get from Shopify and Google analytics. Each system defines "repeats" differently. In Google Analytics...

Lousy customer segmenting from Comcast

Last week our internet contract ended so I setup a new one with Comcast. Same address. Same billing. Same account. Then yesterday I received a letter from them asking us to take their service with them on our move. Our move. Yeah for some reason, renewing a contract with Comcast...

Google Search Console updates and removes several reports

While reading about what's new in Google's Search Console I heard that their (buggy) Rich Cards report has finally been retired. For years that report would include the wrong data and was confusing everyone by mixing up Rich Cards and Rich Snippets. (Rich Snippets are better looking results, Rich Cards...

The churning of new marketing technology on your Shopify store

Technology can advance fast. Even if you avoid the cutting edge stuff, things get outdated quickly. Especially online. I don't think you should always be chasing the new thing but you should be aware of general trends so they surprise you. For example right now those "spin a wheel and...

Why blindly chasing AOV increases can hurt your Shopify store

Maximizing your Average Order Value (AOV) is some very popular advice given to ecommerce stores. Even I've written about that a few times. But like any metric, there's some subtleties involved. If you pursue maximizing your Average Order Value too much, you can end up losing money. That's because AOV...

Comparing Repeat Purchase Rate and Repeat Sales Percentage

Combining and comparing metrics can shed additional light on how your store works in a way that's impossible to get from a single metric. One of my favorite combinations is to compare your Repeat Purchase Rate with your Repeat Sales Percentage. They are both percentages and similar but how they...

Today's short tip: improve the customer relationship

A simple tip for you today. Now that the holiday rush is over, take the time to start conversations with your top... say, 10 customers. Not a Conversation with a capital C, but a conversation with a lowercase c. Person to person. Send each one a short personal email. Ask...

Insights into the Repeat Purchase Rate metric for Shopify stores

Repeat Purchase Rate is the percentage of customers who come back to place another order. 100% means every customer comes back again. 0% means that no one comes back. According to industry figures, an average store's repeat purchase rate should be around 27% - 32%. In other words, for every...

Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.