Shopify articles - Page 107

Comparing apples to apples with your Average Order Value and Repeat Purchase Rate

One of the final features added to Repeat Customer Insights before the holidays is the automatic comparison of your repeat customer's behaviors versus your store average. Many of the other insights compare how your Shopify store performs against industry averages and published statistics. That's great for benchmarking but oftentimes your...

Analyze which Shopify sales channels produce your best repeat customers

I've been hinting at a new feature in the works for Repeat Customer Insights for awhile now. It's finally released... A major influence in customer behavior is how they were acquired. A customer who learned about you from a close friend is going to behave vastly different than one who...

Earn easy repeat customer revenue in Shopify with subscriptions

One secret (not so secret) method to get repeat customers is to force them. Errr... I mean let your customers opt-in for receiving regular shipments of your fine products. Yeah that. Jokes aside, creating subscription or recurring orders can be a solid strategy to ensure repeat orders. The product type...

What if Google finally decided to nuke all reviews out of the search results?

I was helping a customer who discovered their product reviews app was grouping reviews on the collections (against Google's policy), and he got me thinking... ...which is never a good thing on a Monday... For years Google's been fighting websites that abuse review structured data. Google wants to help customers...

'Tis the season to find help for your Shopify store, while you still can

I'm a member of a small community of Shopify consultants and app developers. This year, like every year around this time, conversations start up around about when people stop accepting new clients for the rest of the year. Some already have and are planning projects for 2020 right now. Just...

The Halloween fear that clutches the spine of all Shopify stores

Halloween. The day many kids look forward to every year. Stay up late, try to scare people, beg for candy. Everything a kid wants, all wrapped up in one night. My kiddo is going as a princess this year, though she might take her viking sword and shield too. But...

Smaller plans make for greater flexibility

Last week and into the weekend I've been planning out my 4th quarter. I had a solid set of app improvements planned out but I wanted to take a look at the rest of my business projects and see where to invest my attention and focus. Since most of my...

Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.