Shopify articles - Page 102

How to understand what a customer cohort is doing

With the recent release, Repeat Customer Insights now includes 10 different cohort reports. Sadly, in my rush to get them into customers' hands I haven't written much about them at all. It's time to change that. Cohort reports can be very information dense, especially if you're not familiar with their...

Using latency to detect defecting customers in your Shopify store

Detecting defecting customers is a valuable step in optimizing a Shopify store's revenue. If you can find and predict when a customer decides to buy from your competitor, you can try to preempt that and bring them back to your store. Even capturing a small percentage of those customers can...

Give each customer segment a purpose

One way to approach customer segments is to define your segments and then give each one a purpose. First create a segment of customers based on some common behavior behavior. Then reflect and think about their behavior by putting yourself in their place. What do they want? What do you...

How to find the top 1% of your customers using RFM

Recently Richard asked how to find their best 1% customers in Repeat Customer Insights. In the majority of the sources I've researched, Recency is the most valuable measurement followed by Recency/Frequency. Some ignore the Monetary one completely, but it has many uses. The big question to start with is, what's...

Be clear with your customer segmenting objectives

Recently a Repeat Customer Insights customer was asking about how to get started segmenting. Long story short, I'm having a little trouble with next steps on what to do with this data and what is the best approach for each segment. The first thing that you need to do is...

A personal tale of how product durability impacts repurchase rates

The other day I wrote about my buying experience when ordered a new set of running sandals. They arrived yesterday and while looking them over, I released how much the design has changed in the past few years. That prompted me to take a look back at my order history....

Two ways to compare different cohorts to find opportunities

Evaluating how a single cohort behaves can draw some useful conclusions, but it's even more valuable to compare different cohorts. You can compare cohorts: For the same time after the first order, by using the vertical column For the same calendar month, by looking for diagonals that go from the...

How deleting old products can lose you repeat customers

This past weekend I was ordering some new running sandals. The important things with running sandals are: thickness weight grip I've bought some in the past that were too thin and thus a pain in the feet to run with. I've also bought some that were too heavy and the...

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