Halloween. The day many kids look forward to every year. Stay up late, try to scare people, beg for candy. Everything a kid wants, all wrapped up in one night. My kiddo is going as a princess this year, though she might take her viking sword and shield too. But...
One way to increase sales is to give each new customer a one-time offer. A discount is a typical option but it can be a bonus or free gift too. As long as it's something valuable. You could make the offer conditional too, in that it'll only apply on purchases...
Last week and into the weekend I've been planning out my 4th quarter. I had a solid set of app improvements planned out but I wanted to take a look at the rest of my business projects and see where to invest my attention and focus. Since most of my...
Eleda asked a common question the other day that could save a lot of Shopify store owners a lot of problems around new themes: Do apps, like your JSON SEO app (and my pile of other apps) have to have anything done in order for them to function when a...
This week I was talking with a customer who uses some AMP app in Shopify. The app was doing some things right SEO-wise but conversions-wise it had room for improvement. The checkout process was a huge one. The store enabled some of the accelerated checkouts like PayPal and Google Pay...
We went to an open house this last weekend to get a better understanding of the area. The house was listed at 1,750 sq feet but only 2 bedrooms so something seemed off. Once we saw it, it was clear. The agent decided to include a cramped unfinished basement as...
Today's Shopify tip is a simple one: Every time you publish a new theme, go through a full checkout. It sounds too simple but when it catches a checkout-blocking bug just once, you'll be happy you did it. If you have the time or a team, ideally you'd have a...
Last week my wife and I went out for soup for lunch. It was a sunny day but something about a warm, rich soup sounded good. When we showed up there was only one other person there which seemed odd at first. This place was super popular a few months...
The last day of the 3rd quarter has now passed. "What are you doing to end it on a high note?" "Are you happy with the direction things have gone over the past 3 months?" "How will you start the 4th quarter?" You should ask yourself questions like this regularly....
Recently the kiddo started school again. For me, this marks the start of the fall busy season. Much more than the changing leaves or cool weather. That's about two months of time to get any final features developed and released before the holiday crunch starts. I usually don't like to...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.