Cyber Monday. The day that has been clawing at Black Friday's records and make-or-breaking ecommerce stores for decades. It's going to be interesting to hear how the day ends for Shopify and ecommerce as a whole. Has the COVID bump been eroded? Will ecommerce be holding its growth? Will the...
Today's tiny tip is a short one: today won't make or break your holiday season. Even if everything goes wrong (or right), you still have plenty of time to change the outcome of the year. Do your best and help your team to do their best, but try to take...
Today marks Thanksgiving in the US. If you celebrate it, happy Thanksgiving to you. If you don't, happy Thursday-before-Black-Friday. Official holiday or not, today's a good day to be thankful for who you have in your life and how you can help them. That includes family, friends, employees, and customers....
The holiday season can be chaotic. To help out, I've given every Repeat Customer Insights store access to the 4th quarter reports, no matter what subscription plan. (Normally only part of the $99 Growth plan) This means you'd be able to track dozens of different metrics and behaviors during this...
One thing to test out this week before Black Friday is any automation that adds new customers to your New Customer Welcome campaign. This is a pretty simple automation, complexity-wise, but it's a vital one. You want to be confidant that every new customer who orders is added to the...
This season your Shopify store might have more new visitors on it than usual. These are people driven by wishlists and gift-giving for their friends and family. That means it's important to make your navigation easy for the newbies. They won't tolerate much friction or getting lost, they'll just go...
This upcoming weekend is the last weekend before Black Friday. It's also the ideal time to let in your most loyal customers. Giving them a weekend and week of early access can be an easy way for you to treat them. They'll feel appreciated for early access and not have...
When using RFM you end up with 125 different customer segments. When using Customer Grades you end up with 5 segments. The Customer Grids is a middle step between the two. Taking advantage of the Automatic Segments and RFM, it converts your entire customer list into a visual dashboard of...
Customer reviews are important to build trust with new customers. Often times it might appear easier to use a 3rd party review website to collect and show reviews. They might even promise increased traffic due to their marketplace or the like. 3rd party review websites are a trap. The list...
Customer loyalty is the customer's trust in your company. Like anything else trust-based, it can take a long time to build up and only moments to destroy. The big killer of loyalty is bad customer service. Usually by the time customer service is contacted, something is wrong or the customer...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.