With summer drawing to a close and school starting again, I've been trying to finish up my major projects. That ranges from adding email subscriptions into Repeat Customer Insights, to getting the garden ready for fall/winter, to digging through all of my books and notes I've collected over the years....
One of the original features of Repeat Customer Insights is the Order Sequencing reports (then called the Customer Purchase Latency report). Today's update now adds email subscriptions to that report. Now you can have those reports emailed automatically every week or month. I've found it useful to compare how the...
With the new ability to subscribe to specific cohorts using email in Repeat Customer Insights, it opens up a lot of ways to monitor your customer's performance. For example: Typical Shopify store with spikes in the winter holiday season Subscribe to the November and December cohorts each year. Then watch...
Continuing on my email all the things project for Repeat Customer Insights, it's now possible to subscribe to a specific customer Cohort and receive email updates every week or month. That will let you monitor a group of customers and follow how their purchases evolve over time. e.g. how new...
I've written about how an easy option to build customer loyalty is to send personal or customized notes to repeat customers along with a free gift. A few days ago I ordered tea from a shop I've bought from twice in the past. All three orders have been under $100,...
Value Math is an interesting concept from the product development world. It's way of measuring how much expected value a product produces and compares that to the cost of the product. (The Finance-world with a capital-F have a few similar concepts but they require a BII financial calculator) Value Math...
Recently Matt, a Repeat Customer Insights customer, emailed asking how to figure out a rough acquisition costs budget. I wanted to ask if you have any ideas around Cost of Acquisition - or any softwares that help with dialing it in. There's so much to know if your current software,...
Continuing on my email subscriptions focus, it is now possible to schedule automatic exports from Repeat Customer Insights. These exports include all of the analyzed customer data as well as many of the reports, all in a standardized format. Like the other email subscriptions these can be run every week...
Behavior-wise, it's best for a customer to purchase again for their own purpose. But not all merchandise can sell that way, especially with big-ticket items like dining tables, computers, or blenders. Sometimes you'll get repeat purchases for them but it'll be rare. Selling gift cards might be an option. If...
A customer recently asked how to track the health of returning customers. There isn't one universal metric but if your most loyal segments are growing faster than the overall average (or defecting ones) that's a clear signal. You'd just need to figure out what loyal means to you. In Repeat...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.