The Who Are Loyal Focus Page in Repeat Customer Insights is focused on showing you which customers are showing signs of loyalty. It combines multiple analyses from the app into one page to let you see who your loyal customers are. Focusing on loyal customer is more efficient Knowing who...
Linked Accounts lets you connect two or more Repeat Customer Insights accounts together. You can think of them as a quick account switcher, where you don't have to logout and re-login to each account. Paired accounts Each account link connects a pair of accounts. When logged into one of those...
The Guidance section of Repeat Customer Insights lists common objectives Shopify stores might have for an analytical app and provides advice on them. It acts as an index or table of contents for the app. Using it you can quickly find a problem you've noticed in your store and what...
The Customer Segmenting in Repeat Customer Insights ties together various segmenting models into one place: RFM: Recency Frequency Monetary Customer Grading: A-F letter grades Automatic Segments Customer analysis Each customer is listed with their various analyses: Customer Grade When they last ordered How many orders they have (excluding cancelled orders)...
The Customer Grids are a 2-D view of your customers scored with RFM. Their intersection tells you a bit of a story about how their buying behavior compares to the rest of your customer base. They might be ordering very frequently, but spending very little. Three different grids based on...
The Customer details page in Repeat Customer Insights shows what data the app has on a specific customer and how the analyses come out. Customer data First there is the customer data from Shopify including the customer's name, email, what marketing consent they've given, and the ID from Shopify for...
The Customer Cohort report in Repeat Customer Insights segments customers into monthly cohorts based on their first order. Then it tracks the customer's behavior over-time and reports on the various metrics. Each and every customer is assigned to one cohort based on the date of their first order. Once assigned...
In addition to looking at cohorts as a whole, Repeat Customer Insights also lets you drill-down into a specific cohort. This can be useful to look at outliers or special cohorts. The November and December cohorts are popular ones to look at when evaluating winter holiday customers, especially to see...
The 1-to-2 Focus Page in Repeat Customer Insights is focused on finding new customers who are prime candidates for making their second order and becoming repeat customers. It combines multiple analyses from the app into one page to let you see who these customers are. New-to-Repeat or 1-to-2 customers are...
Over the past few months, I've been writing on the need for businesses to focus. Focus on what problems their products solve for customers. Focus on solid acquisition channels. Focus on improving operations and marketing to keep customers coming back. That focus is the rationale behind building the new Focus...
Each tip includes a way to improve your store: customer analysis, analytics, traffic, SEO, customer acquisition, Rich Results, CRO... plus plenty of puns and amazing alliterations.