Shopify articles - Page 15

Using value math to sell to B2B customers

Value Math is an interesting concept from the product development world. It's way of measuring how much expected value a product produces and compares that to the cost of the product. (The Finance-world with a capital-F have a few similar concepts but they require a BII financial calculator) Value Math...

Newly released: email subscriptions for Customer Exports

Continuing on my email subscriptions focus, it is now possible to schedule automatic exports from Repeat Customer Insights. These exports include all of the analyzed customer data as well as many of the reports, all in a standardized format. Like the other email subscriptions these can be run every week...

Sell gift cards to acquire customers and build loyalty

Behavior-wise, it's best for a customer to purchase again for their own purpose. But not all merchandise can sell that way, especially with big-ticket items like dining tables, computers, or blenders. Sometimes you'll get repeat purchases for them but it'll be rare. Selling gift cards might be an option. If...

Metrics to track the health of returning customers

A customer recently asked how to track the health of returning customers. There isn't one universal metric but if your most loyal segments are growing faster than the overall average (or defecting ones) that's a clear signal. You'd just need to figure out what loyal means to you. In Repeat...

Newly released: email subscriptions for Customer Grades

I've just released an improvement to the Customer Grades report in Repeat Customer Insights. Now every store can signup to have your customer grades emailed to you automatically every week or month as part of the email subscriptions initiative. I'm pushing to get as many of the reports emailable as...

Prevent and recover defecting customers

Once you start looking for customer defections and waning loyalty, you might find that you've been losing a lot more customers than you thought. Often new customer acquisition overshadows customer retention so you don't realize there's a problem until you go looking for it. Fixing retention will help your profitability...

Build customer loyalty one personal email at a time

Customers want to feel special. Giving them discounts and incentives can do that but often feel shallow because they know 100s or 1,000s of other customers got the same thing. An alternative is to send a personal email. Not an automated one where the software filled in FIRSTNAME. I'm talking...

Using customer grades to define valuable customer behavior

Customer grading is one customer analysis that Repeat Customer Insights includes in its suite. This is where each customer is graded with a letter grade based on their behavior: Grade A customers are your best scoring customers. These will include your VIP, loyal, and fans that you should cultivate. Grade...

Using customer reviews to acquire new customers

Customer reviews are important for your Shopify store but managing them can be a mess. Part of the problem is that there are two types of reviews you should be collecting from customers: Product reviews on the actual products they ordered Company reviews on the buying experience Most of the...

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