A customer recently asked how to track the health of returning customers. There isn't one universal metric but if your most loyal segments are growing faster than the overall average (or defecting ones) that's a clear signal. You'd just need to figure out what loyal means to you. In Repeat...
I've just released an improvement to the Customer Grades report in Repeat Customer Insights. Now every store can signup to have your customer grades emailed to you automatically every week or month as part of the email subscriptions initiative. I'm pushing to get as many of the reports emailable as...
Once you start looking for customer defections and waning loyalty, you might find that you've been losing a lot more customers than you thought. Often new customer acquisition overshadows customer retention so you don't realize there's a problem until you go looking for it. Fixing retention will help your profitability...
Customers want to feel special. Giving them discounts and incentives can do that but often feel shallow because they know 100s or 1,000s of other customers got the same thing. An alternative is to send a personal email. Not an automated one where the software filled in FIRSTNAME. I'm talking...
Customer grading is one customer analysis that Repeat Customer Insights includes in its suite. This is where each customer is graded with a letter grade based on their behavior: Grade A customers are your best scoring customers. These will include your VIP, loyal, and fans that you should cultivate. Grade...
Customer reviews are important for your Shopify store but managing them can be a mess. Part of the problem is that there are two types of reviews you should be collecting from customers: Product reviews on the actual products they ordered Company reviews on the buying experience Most of the...
One way to acquire new customers and build loyalty is to have try before you buy products. You could some something complex like sending orders and delaying the charge for 30 days but you'd be open to a lot of fraud. Instead I'm talking about creating sample-sized products and letting...
With July ending today, summer (or winter) is starting to wind down. That leaves less than four more months until Black Friday and the holiday buying season. Plenty of time for mid-sized projects or to build up marketing campaigns. The first step should be to perform a customer behavior analysis...
Social proof is commonly used during conversion rate optimization. It involves adding quotes or reviews from other customers or recognizable people to the product page. Social proof can also be used to improve customer loyalty. First you'll need to collect a lot of reviews and quotes. You want reviews of...
The garden has been struggling this year. I'm not sure if it's from: the weather my skills the soil Regardless of the cause, there's not much I can do in the short-term. Weather is uncontrollable. I can learn and practice new skills, but that's a long-term improvement. Improving the soil...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.