Shopify articles - Page 16

The only two ways to increase sales in your Shopify store

In my book notes for Isn't it Obvious I have this noted: Sales increase when each person who enters buys more or when more people enter the shop. Though obvious (like the book title), this describes the only way for retail to increase sales. Swap "enters" with "visits" and it...

Example of building customer loyalty with an ink pen

Eleda emailed me about my sending personal emails article to share an example they've seen: About halfway down their About Us page, you'll see what makes this small business amazing and memorable to customers. Like you said, it's not always discounts that make loyal customers; it's recognizing customers as individuals...

App tips added to Repeat Customer Insights

While Repeat Customer Insights includes a lot of metrics and reports, I've always tried to add advice and suggestions around your store's data. This is the Insights portion of the app name and advice that's bundled in a few of the reports. Any app, even a spreadsheet can calculate most...

Plan your holiday marketing in summer

With summer drawing to a close and school starting again, I've been trying to finish up my major projects. That ranges from adding email subscriptions into Repeat Customer Insights, to getting the garden ready for fall/winter, to digging through all of my books and notes I've collected over the years....

Released: email subscriptions for Order Sequencing

One of the original features of Repeat Customer Insights is the Order Sequencing reports (then called the Customer Purchase Latency report). Today's update now adds email subscriptions to that report. Now you can have those reports emailed automatically every week or month. I've found it useful to compare how the...

Monitor your most important customer cohorts

With the new ability to subscribe to specific cohorts using email in Repeat Customer Insights, it opens up a lot of ways to monitor your customer's performance. For example: Typical Shopify store with spikes in the winter holiday season Subscribe to the November and December cohorts each year. Then watch...

New: email subscriptions for Customer Cohorts

Continuing on my email all the things project for Repeat Customer Insights, it's now possible to subscribe to a specific customer Cohort and receive email updates every week or month. That will let you monitor a group of customers and follow how their purchases evolve over time. e.g. how new...

Real example of building customer loyal with a note

I've written about how an easy option to build customer loyalty is to send personal or customized notes to repeat customers along with a free gift. A few days ago I ordered tea from a shop I've bought from twice in the past. All three orders have been under $100,...

Using value math to sell to B2B customers

Value Math is an interesting concept from the product development world. It's way of measuring how much expected value a product produces and compares that to the cost of the product. (The Finance-world with a capital-F have a few similar concepts but they require a BII financial calculator) Value Math...

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Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.