Today's the last week day of the year. What wins did you have this year? (And more importantly) Did you celebrate those wins when they happened? If not, celebrate today and this weekend with your teams. We all need to make our successes more visible, at least to ourselves and...
Today, take the time to make a list of what holiday campaigns/promotions you ran and how you felt like they performed. Don't worry about collecting the actual performance data yet, just make a list of your thoughts on them. What went well. What didn't work. What brought in a lot...
With the year ending after this week, I'm starting to figure out if there's any end of the year business purchases I need. I take a look at this time every year for tax purposes but also because a lot of companies still have their winter holiday sales. They aren't...
Merry Christmas to you and your family. Hopefully you're able to take some well-deserved time off today (or soon). Work can wait. Eric Davis
This weekend being the last weekend before Christmas, there's not many holiday promotions left. last minute gifts Kwanzaa gift cards remind customers about your physical store B2B customers still might order before the end-of-year any other end-of-year promotions could be started But other than that, the season is mostly wrapped...
Don't set a deadline for a deal or offer and then plan to extend it at the last minute. Some marketers have latched onto this idea as a way to turn up the urgency pressure on customers. Force customers to buy before a deadline, then give others more time, all...
With the year wrapping up soon, now is a good time to promote gift cards. In order to get the best result you'll want to put them in multiple places: main promotion on homepage your announcement bar e.g. at top of every page prominently in your major collections You'll also...
With Christmas fast approaching, much of the winter holiday sales season is wrapping up. But don't forget about your business customers. There's still two weeks left in the year and many businesses like to make year-end purchases for tax reasons. This might be your standard B2B pitches but could take...
Just a few minutes ago, Ilana Davis asked me if I wanted a cookbook someone was offering for free. My reply was full of snark but got me thinking: No thanks. That's for people who like cooking, not eating. Having already read that book, I was familiar with it enough...
While this time of the year can be stressful, it's important to keep quality up. We've had a number of packages screwed up this month. One with no padding (and damaged product leaking out), one missing tape on the bottom, one with a soaking wet box and no liner (and...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.