Shopify articles - Page 17

Avoid marketing automation bugs in your email marketing

I've always subscribed to my own email lists. I do this to make sure the emails are sent out as they should. This is especially important when using any automation or behavioral emails. Of all of the things that can break emails, automation is the top one for going unnoticed....

Inflation might move up holiday shopping

While reviewing articles around ecommerce this week, one part of one caught my eye: Holiday Purchases Will Come Early We know that inflation will increase prices. Buying a gift for your loved one will be more expensive in December than in October. This will encourage two trends. First, if holiday...

Closing out another quarter of economic disruption

Today marks the end of the month, quarter, and the last day of the first half of 2022. Yesterday I created my wishlist of changes for Repeat Customer Insights for Q3. It feels like a lot right now but I'm surprised at how much can be accomplished in three months....

Detecting customer defection with Customer Purchase Latency

Though RFM can be used to detect customer defection, sometimes it's too slow to notice the change. In order for an RFM value to change it would require your customer to delay orders for long enough that they fall into the lower 40% of your customer base for Recency. That...

Make sure your customers want to be sent your email marketing

This morning I had a consultant send me an email newsletter about their latest blog post. Problem is, I unsubscribed from their list over four years ago after they sent multiple duplicate emails with pitches for their latest product. Reactivating my email account like that is illegal in the US...

The core pain your Shopify store solves for customers

I've been going through my market research for my app so I can work on the copywriting and plan out my Q3 and Q4 features. One part is boiling down how the app helps into a single core pain. It's the main problem that it solves for merchants. Your store...

Graphing metrics to find long-term customer trends in your Shopify store

Last week I added a collection of 19 new graphs to Repeat Customer Insights. They are based on the seven metrics used in the Store Analysis: Average Latency Average Lifetime Value (LTV) Average Order Value (AOV) Average Orders per Customer Average Orders per Month Repeat Purchase Rate (RPR) Repeat Sales...

Composting the weak performers

A few days ago I had to toss 50 basil plants into the compost pile. I started them early inside, moved them outside when it was safe, and then the weather turned wet and cold. Not enough to kill them but enough to mess with their growth. Of the 70...

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Each tip includes a way to improve your store: customer analysis, analytics, traffic, SEO, customer acquisition, Rich Results, CRO... plus plenty of puns and amazing alliterations.