Shopify articles - Page 18

The Cohort Analysis: finding profitable customer behavior

Table of Contents What is a cohort analysis? Why a cohort analysis important for ecommerce Cohort analysis example How to read a cohort analysis 1. Figure out how the cohort report is grouping 2. Read across to understand one groups behavior 3. Read down to understand a cohort's age...

Email subscriptions for Store Analysis released

Customers of Repeat Customer Insights can now subscribe to the Store Analysis report and be emailed copies of the report automatically. Email subscriptions were something I added awhile back. They have the app compile and send you reports automatically on a weekly or monthly schedule. With this latest enhancement you...

Email Subscriptions from Repeat Customer Insights

In Repeat Customer Insights you can subscribe to the reports to get a copy emailed to you automatically. These email subscriptions make finding and reacting to your metrics easier. That's the whole point of tracking metrics: better changes, better decision making. Multiple email addresses allowed Each account can have multiple...

Use the right analysis tools to optimize your repeat customer performance

Last week and today I've been spending time to optimize and speed up both Repeat Customer Insights and my main website. I've made it a regular thing to optimize Repeat Customer Insights, usually before the winter holidays but my main website had years of accumulated cruft (even with the redesign)....

Understanding how short periods change Average Customer Purchase Latency

A Repeat Customer Insights customer was asking about how the Average Customer Purchase Latency changes when the orders are sequenced on annual reports vs quarter reports. It's a common confusion so I wanted to share the details here. The quarter reports are typically in pulling long-term repeat customers into the...

Know your customers

Awhile back, a merchant was bragging about how most of their customers are repeat customers and so they can get away with not writing any product content for their store. Customers already knew everything about their products so it was just a quick transaction for them right? But then they...

Identifying more customer behaviors you might have missed

Hopefully by now you've listed out customer behaviors you want to encourage and discourage. If not, it's best to do that now before reading on. spoiler alert Chances are you've identified a few of the main behaviors like purchases, social sharing, leaving a review, etc. Now it's time to go...

Identify the customer behaviors you want in your Shopify store

A huge variety of behavior can get lumped in with customer behavior. Some behavior is positive, some negative, and some neutral. Loyalty and retention programs at their core are tying to encourage a limited set of positive behavior (e.g. buying, social sharing). There's more behavior that you might want to...

Stop collecting data you never use

It seems every purchase, visit, or interaction with companies these days results in a survey. Why do I need to fill out an NPS survey for your support bot? I can understand companies wanting to get a better understanding of customers but I have to wonder how many are actually...

Customer segments to watch for your best customers and defecting customers

When you're segmenting your customers it can become clear that some segments are more valuable than others. The Automatic Segments in Repeat Customer Insights are no different. These are the segments that are important to watch carefully. I've provided the RFM values if you're wanting to do more detailed analysis....

Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.