An interesting thing about the Customer Grid in Repeat Customer Insights is that it can show you if your customers tend towards many small purchases or infrequent large ones. Look at the Frequency-Monetary (FM) Customer Grid and the numbers for each segment (color) for the demo below. Notice how the...
This morning I released the most requested feature for Repeat Customer Insights: customer tagging Now accounts on the Peak and Growth plans can have the app automatically sync each customers' segments to Shopify as tags. That means you can do additional segmenting or filtering in Shopify and see which segments...
This year I'm growing about two dozen tomato plants. Some are large and producing a lot. Others are still tiny and weak. On average they are doing okay. Then there's the accidental tomato plant by the compost. A few months ago some composted tomato seeds happened to germinate and grow...
This week the Monday Morning Metrics in Repeat Customer Insights received a major update. Monday Morning Metrics was developed a long time ago as a way to send weekly updates on a handful of store metrics. It was intended to be a simple reminder system and make it easy to...
The value of repeat customers has been measured and studied for decades in various places. Today I want to show you a quick, back-of-the-napkin way to calculate this for your average customer and then how you can what-if to see the impact of different changes. You'll need only two metrics,...
Knowing which customers are likely to place another order can be a powerful piece of information for your Shopify store. Especially when you can predict when customers are likely to reorder. With it you can target those customers with specific messaging or offers and influence their purchase. Maybe you want...
Kevin Hillstrom wrote a recent article about measuring your marketing: If you take away a marketing activity and sales don't change, you know that there was no power in that marketing effort. By and large, most marketing campaigns cannibalize each other ... rendering each other meaningless. You're free to disagree...
Whenever there's a recession, slowdown, or any other kind of downturn a lot of advice shifts from customer acquisition to customer retention. It makes sense as new customers cost much more to acquire and thus create less profit in the short-term. A store with a healthy returning customer rate will...
How would you feel if you walked into a store and the employees wouldn't talk to you? Even while checking out, they wouldn't say a peep and would just gesture to the register for you to pay. It would be odd, cold-feeling, and you wouldn't feel welcome. Yet many Shopify...
For the past five months I've been doing a monthly performance assessment for Repeat Customer Insights. Yesterday I just finished the one for August and saw I've been able to roughly 3x the performance across various metrics. This assessment includes looking at how the app has been performing, finding slow...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.