Another benefit of taking regular exports from your Shopify store is that you can look back at the old data and do some data analysis on it. Data changes often over your store's lifetime and while you might have historic data, sometimes that historic data gets updated over time so...
As the end of the month approaches, it's time to take a minute to think about protecting your data. That means data backups. Shopify backs up their data as a whole but you don't have access to those backups. So if something happens in your store like a mistake or...
This week I released an updated design for Repeat Customer Insights. (You can see some screenshots in the app page if you don't have an account). I've felt the need for a visual redesign for awhile now. Especially since the Shopify-like design library I used was no longer maintained or...
Matt asked how to read the cohort report in Repeat Customer Insights: Can you explain how the Customers orders by cohort chart works? Let's use an example: The app segments customers into cohorts based on the first month they order in. So for example, all of the new customers who...
Customer buying behavior shows patterns when you look across your store as a whole. One behavior that successful stores show is a high number of new customers coming back for a second order. It makes sense too. Every loyal customer started out as a new customer who bought again and...
I started reading another book on data analysis for ecommerce but ended up putting it down, which is rare for me. This section caused me to sit up and scratch my head: Simply constructed, AOV [Average Order Value] is the sum total cost of the items purchased, divided by the...
If you're lucky, customers will tell you when they're about to defect. Usually through a bad interaction with customer service. Let's back up a bit though. Most customers don't want to go someplace else. They just want a store to fulfill their need or solve a problem. When they buy...
We've had a cold and wet spring here so far. Even the cool season veggies are having a slow go at things. To warm up baby plants I've kept a sheet of greenhouse plastic over my starts to keep them warm. Normally I would've swapped to a mesh one by...
A customer was asking for an overview of when they should use each report in Repeat Customer Insights. Store Analysis should be used to get an overview of your Shopify store's performance across all customers. Historic data and channel data are available as segments. Monday Morning Metrics will give you...
When running paid acquisition campaigns like Google Ads, you should be targeting a payback period. That means, on average a customer has paid back their acquisition costs by a certain point of time. Basically you want to know at what point a customer has produced enough profit to pay for...
Each tip includes a way to improve your store: customer analysis, analytics, traffic, SEO, customer acquisition, Rich Results, CRO... plus plenty of puns and amazing alliterations.