Shopify articles - Page 20

Understanding how short periods change Average Customer Purchase Latency

A Repeat Customer Insights customer was asking about how the Average Customer Purchase Latency changes when the orders are sequenced on annual reports vs quarter reports. It's a common confusion so I wanted to share the details here. The quarter reports are typically in pulling long-term repeat customers into the...

Know your customers

Awhile back, a merchant was bragging about how most of their customers are repeat customers and so they can get away with not writing any product content for their store. Customers already knew everything about their products so it was just a quick transaction for them right? But then they...

Identifying more customer behaviors you might have missed

Hopefully by now you've listed out customer behaviors you want to encourage and discourage. If not, it's best to do that now before reading on. spoiler alert Chances are you've identified a few of the main behaviors like purchases, social sharing, leaving a review, etc. Now it's time to go...

Identify the customer behaviors you want in your Shopify store

A huge variety of behavior can get lumped in with customer behavior. Some behavior is positive, some negative, and some neutral. Loyalty and retention programs at their core are tying to encourage a limited set of positive behavior (e.g. buying, social sharing). There's more behavior that you might want to...

Stop collecting data you never use

It seems every purchase, visit, or interaction with companies these days results in a survey. Why do I need to fill out an NPS survey for your support bot? I can understand companies wanting to get a better understanding of customers but I have to wonder how many are actually...

Customer segments to watch for your best customers and defecting customers

When you're segmenting your customers it can become clear that some segments are more valuable than others. The Automatic Segments in Repeat Customer Insights are no different. These are the segments that are important to watch carefully. I've provided the RFM values if you're wanting to do more detailed analysis....

Use your Customer Purchase Latency to winback defected customers

Winback campaigns can work really well to get lapsed or defected customers to come back and buy again. Timing-wise you need to be careful though. Since winbacks typically include an incentive, sending them too early you risk giving away the incentive to customers who would buy anyway. Send them too...

Prevent customer defection with one-off outreach

Over-time, you'll lose all of your best customers if you don't do anything about them. They might move on. They might have an unresolved problem that customer service missed. They might outgrow your products (or you discontinue what they use). Some loss is natural and there's nothing you should do...

Use your slow periods to prepare for the busy periods

We live near a school where parking can be a headache during school times. No big deal since I work at home, but I've been needing a lot of mulch for the garden. Mulch that needs a large parking spot to be dropped off in. I could pay and have...

Why Customer Grids show every customer in your Shopify store

I've written about how every customer is shown in the Customer Grid previously but haven't really talked about the why. When you're segmenting customers, everyone should be in a segment. Normally you'd hear about "filtering" as a way to segment customers, as in "these are customers who have ordered 5...

Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.