After operating your Shopify store for awhile you might come across an unsettling fact. The majority of your customers aren't coming back. Typical stores only have around 27% of customers come back a second time. Meaning 73% of customers disappeared after their purchase. Some will have gotten what they need,...
One way to reward your most loyal customers is to give them a chance to order or pre-order your new products before the general public. First you have to identify which customers are the most loyal. You might use Shopify, Repeat Customer Insights, or your own custom algorithm for that....
Once a customer orders from your Shopify store, they start evaluating if they'd buy again from you. From checkout, to shipping, to delivery. Everything you do and don't do is weighing into that decision. With a good overall experience, the customer is likely to order again. One step a lot...
Sometimes you'll be testing a new idea in your Shopify store and you want to check if it caused customers to order again. This sort of analysis is great for measuring how new customers respond to a New Customer Welcome campaign or any other retention tactic. By looking at a...
There are a lot of different metrics you can use to track customer retention and loyalty. Lifetime Value (LTV) is a good one for many stores. Since it measures how much a customer has spent already, it's clear and straight-forward to calculate. That's why it's used a lot with paid...
When you're running a promotion or a sale, you should be have a clear goal. Perhaps your goal is to get new customers. Then you might want to incentivize the first order or a mailing list signup. Or perhaps you want to clear out inventory. Then you might want to...
Many marketing tactics start out by trying new things to see if they attract customers and then doubling-down on the ones that do. Shopify has a ton of difference sales channels that you can use to attract customers. I'd bet for your store, three of them are really good, another...
The first part of your New Customer Welcome campaign should include an email that has a few goals. This email would go to new customers right after their first order. It's different than the welcome emails used when someone subscribes to your mailing list. Long enough. Before anything else, make...
I've written how many companies overlook and end up screwing over their long-term repeat customers. Last week another large business screwed over my account. They decided to raise their prices and cut 75% of what features of my plan had. I had the option to pay 50% more for 1/4...
Even if you've had a slow year so far, there's still a lot of opportunities to turn it around over the next months. One big hole I see in a lot of Shopify stores is how they treat their newly purchased customers. Many stores rely on Shopify's confirmation emails and...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.