Shopify articles - Page 22

Should you treat your best customers differently?

There's lots of discussion around how new customers and repeat customers should be treated and what deals they are offered. One side says loyal customers should be treated like they are important because they've stuck with you and have proved their worth. A retention-focus. The other side says new customers...

Schedule anniversary campaigns for a regular revenue bump

An anniversary campaign is a relatively easy personalized marketing campaign you can send to customers. This is typically a single email that is sent out on the annual anniversary of a customer's first order. It should show gratitude for the customer buying from your store, an offer to come back...

Injecting personality into your marketing

Happy Friday the 13th. Especially so since it's October, it can be an extra spooky one. OOoooooooo... Over the years I've had a lot of people compliment me on how my emails are written and the personality they have. You can learn too, just take my course for... just kidding....

Returning customer vs repeat customer

In the ecommerce jargon, returning customer can mean a lot of things. Most of the time it means a customer who came back to order again. It's just another word for repeat customer. Sometimes though, returning customer takes on a different meaning. Sometimes a customer is only labeled a returning...

When customer lifetime value is a poor metric

In the book Drilling Down, Jim Novo makes a lot of great points about when customer lifetime value (CLTV or LTV) matters. One of their main points is that the absolute value doesn't matter much at all. LTV should be used to select the campaigns that generate customers with the...

Your (current) customers need to bring you your (new) customers.

Seth Godin wrote about the state of DTC advertising and why it always leads to ruin. His solution is simple, though not easy: Your (current) customers need to bring you your (new) customers. Eric Davis Promote products that create your best customers When it's time to run a promotion, how...

Tiny tip: Promote your best variants

Some variants will outperform others. Compare the sales of each variant, feature the best, and consider dropping the worst. For a deeper view, look at how each variant contributes to your customer's LTV using Repeat Customer Insights. Some variants might under-perform at first but end up hooking better customers. They...

Tag customers with their customer grades in Shopify

As a follow-up to last month's customer tagging release, customer grades are now included in the tags. That means you can have Repeat Customer Insights analyze your customers, grade and segment them, and get access to all of those in your Shopify admin. It also means any tools that can...

One metric to watch for repeat customer performance

For repeat customer performance, Profit from repeat customers is the best metric to watch. Being based on profit, it's a core business metric. Direct costs to acquire repeat customers will tend to be lower than new customers. Indirect costs could be higher as repeat customers could use a greater portion...

Offer your customers their familiar ways to checkout

Since swearing off buying from Amazon a few years back, I've found myself preferring Shopify stores that support Shop Pay. The big part is my familiarity with Shopify and knowing that my card details are going to be safe. Over the years I've had merchants leak various details due to...

Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.