Julie replied to my article about finding loyal, high-spending customers with a question: I'd love for you to do a follow up email explaining what to do with or for (gifts?) those high spenders in our store(s). What you use for gifts will depend on a lot. Your merchandise, margins,...
Once you calculate your Shopify store's average orders per customer, you have the data needed to answer a variety of questions. Should you design a loyalty program around 5 orders or 10 orders? When should bonus gifts be added to an order? Are customers only ordering a second or third...
Recently we decided to get rid of our old couch. Not wanting to chuck it into the trash, we looked at ways to recycle it. After a bit of searching we found one place that advertised $40 to recycle it. By the time we got through checkout that price ballooned...
There's a new metric added to Repeat Customer Insights, Average orders per customer: This will tell you how many purchases you could expect an average customer to make. Some will make more orders, some will make less, but on average you'll get this many orders from them. You can use...
You're not required to have a loyalty program to have loyal customers. The programs are just one way to organize different incentives you offer to customers. Instead of different deals or coupons, the customer would typically earn points that they can use to buy an incentive they want. Customer loyalty...
I was thinking, if I had to pick one and only one metric to look at for customer analysis, I think I'd pick Recency. That's the first part of the RFM model and while I'd rather use the whole model, the Recency would be a good single metric. Recency tracks...
One report in Repeat Customer Insights is highly recommended for new accounts. That's the Monday Morning Metrics. This report is emailed out every Monday to account subscribers (plus a web version you can review). It summarizes key metrics for your store over the last week. New order totals Number of...
We're now a few months post-winter holiday. That's plenty of time to see if customers acquired back then end up becoming repeat customers or if they are stuck as new customers. It's common for holiday-acquired customers to buy and then disappear. It's rare for them to stick around and make...
Awhile back a Shopify store using Repeat Customer Insights asked me for advice about where to start with the analyses. I wrote them back a few ideas to get them started and planned to come back around to the question in more depth for you. I kept putting it off...
This week I took the time to categorize most of my marketing tasks based on which core metrics they impact. It took awhile as I have a lot of ideas I've saved but the payoff has been great so far. Now I have the ability to look at my list...
Each tip includes a way to improve your store: customer analysis, analytics, traffic, SEO, customer acquisition, Rich Results, CRO... plus plenty of puns and amazing alliterations.