I was working in the blogging component in Shopify this week for Linking Llama. The last time I was in that area was about five or six years ago for a client so I was hopeful to see some major improvements. Turns out nothing much has changed. It got a...
There's lots of discussion around how new customers and repeat customers should be treated and what deals they are offered. One side says loyal customers should be treated like they are important because they've stuck with you and have proved their worth. A retention-focus. The other side says new customers...
An anniversary campaign is a relatively easy personalized marketing campaign you can send to customers. This is typically a single email that is sent out on the annual anniversary of a customer's first order. It should show gratitude for the customer buying from your store, an offer to come back...
Happy Friday the 13th. Especially so since it's October, it can be an extra spooky one. OOoooooooo... Over the years I've had a lot of people compliment me on how my emails are written and the personality they have. You can learn too, just take my course for... just kidding....
In the ecommerce jargon, returning customer can mean a lot of things. Most of the time it means a customer who came back to order again. It's just another word for repeat customer. Sometimes though, returning customer takes on a different meaning. Sometimes a customer is only labeled a returning...
In the book Drilling Down, Jim Novo makes a lot of great points about when customer lifetime value (CLTV or LTV) matters. One of their main points is that the absolute value doesn't matter much at all. LTV should be used to select the campaigns that generate customers with the...
Seth Godin wrote about the state of DTC advertising and why it always leads to ruin. His solution is simple, though not easy: Your (current) customers need to bring you your (new) customers. Eric Davis Leaky funnel losing repeat customers? Are you struggling to grow your repeat purchases? Install Repeat...
Some variants will outperform others. Compare the sales of each variant, feature the best, and consider dropping the worst. For a deeper view, look at how each variant contributes to your customer's LTV using Repeat Customer Insights. Some variants might under-perform at first but end up hooking better customers. They...
As a follow-up to last month's customer tagging release, customer grades are now included in the tags. That means you can have Repeat Customer Insights analyze your customers, grade and segment them, and get access to all of those in your Shopify admin. It also means any tools that can...
For repeat customer performance, Profit from repeat customers is the best metric to watch. Being based on profit, it's a core business metric. Direct costs to acquire repeat customers will tend to be lower than new customers. Indirect costs could be higher as repeat customers could use a greater portion...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.