Shopify articles - Page 23

Easily find any of my articles on a specific topic

Following the redesign of my website, I'm now able to take advantage of my programming knowledge to add new features. One feature that I've finally finished is my Topic list. This page lists all of the various topics I write about and has pages that link to each relevant article....

Understand the 3D RFM model by looking at it as a 2D Customer Grid

RFM being a three-component model makes it difficult to picture how it works. If you can visualize a 3D cube in your head, that's how RFM represents your entire customer base. But each individual customer would be a 3D point inside that cube, making it hard to visualize. Instead of...

Returning Customer Rate now measured by Repeat Customer Insights automatically

Repeat Customer Insights has a new metric being tracked now. Returning Customer Rate: Percentage of customers who have placed their second or later order in this time period, with their first order placed anytime. This metric was a bit controversial. In the majority of the industry, Returning Customer Rate and...

Using your store data to find hidden opportunities

The data every Shopify store creates contains numerous hidden opportunities. Using Repeat Customer Insights you can unlock many opportunities but even then, there's always more analyses that can be done to find more. Analyses I've never thought of or ones that only apply to your specific store. That's why it's...

Customer segment sizing for smaller Shopify stores

Awhile back a Repeat Customer Insights customer and I were chatting about segmenting and their business goals. The discussion brought up pain points that many Shopify stores have so I wanted to share the answers with you. The discussion meandered a bit so I'll re-organize it for you so it...

Find your whales in Shopify: the customers who place large orders

In customer analysis, Whales are the customers who are placing large orders with your store. Their orders are big enough that you probably double-check that the order is legit. You might think you can just sort your customer list by the total spent and that'd be enough, but you'd run...

Comparing your Average Order Value

Your Shopify store's Average Order Value is very personal. It will be different than just about everyone else's, even others in your industry. The more similar you are to your competitors, the closer it'll become. This personal performance of your Average Order Value means you have to use your own...

The safe redesign

Early last month I released a redesign of my website. You won't notice much has changed because I kept the look but replaced the platform it runs on. That let me keep most of my benefits (e.g. style, CRO work, SEO, content organization) while making it easier to operate, faster...

Analyze your products and find which create the highest LTV customers

Regularly analyzing your best selling products is a good idea. You can go one step beyond that by analyzing how your products lead to customers, specifically high lifetime value customers (LTV). These customers are likely to be some of your best customers so by knowing what they purchase you can...

Repeat Customer Insights demo

Repeat Customer Insights now includes a demo in addition to its free trial. This demo is the same as the actual app and includes full access to the reports. The data is fake data I created to mimic an ecommerce store. The only limitation are that some account related pages...

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