With December here, now is a good time to look at how November changed your customer base. Are more customers becoming loyal and frequent buyers? Or are more defecting and not coming back? Are customers spending more money in each order, or less? The month-by-month Customer Grids in Repeat Customer...
If a customer lands on an out-of-stock product, there's a good chance of them leaving your store entirely. Especially if they came from an organic method like Google. If a product's out of stock and you know you won't get any back soon, add a message to its product description....
With Black Friday and Cyber Monday behind you for the year, now it's time to start executing the regular portion of your holiday marketing. You'll still want to use the tactics you've started with and used throughout the year. e.g. sales, discount days, time scarcity, etc. It's just now at...
Last week I was writing about how most innovation is a waste for your Shopify store. Let's look at a common software example. Say you want to add a banner message to mention your new sale but the one that came with your Shopify theme doesn't do what you want....
Innovation is touted as an always great thing. Something that every company needs but only the best companies can accomplish. The thing is, a lot of innovation is worthless or even harmful for your store. Innovation around your core competences are great. Innovation around how your store functions are a...
With the busy season coming up for most Shopify stores, now is the time to stabilize your store and get everything running smoothly. One important step is to make sure you have a backup of your Shopify theme. You can use an app for that but even if you do,...
How you handle new customers during the next couple of months can have a dramatic impact on next year's revenue. Often you'll pick up new customers during the winter holiday months, only to have them never come back again. Some will be gift buyers. Some will be deal hunters. Some...
One bit of prep you can do is to check and make sure you have a template ready for supply chain issues. This is more "our entire replenishment order from a supplier has been delayed" and not "your package will be a few days late". Given all the issues everyone's...
With Black Friday and the winter holidays coming up soon, I've updated the Shopify Apps holiday performance report for Repeat Customer Insights. This overview outlines how the app performs and how it might be impacted by the holiday order volume. The summary is, running Repeat Customer Insights in your Shopify...
An update for the Cohort Report in Repeat Customer Insights has been released. This update changes the Customer Orders by Cohort. Previously the first column, Month 0, would show how many new customers bought in the initial month. This is the same as the cohort size as a whole. That...
Each tip includes a way to improve your store: customer analysis, analytics, traffic, SEO, customer acquisition, Rich Results, CRO... plus plenty of puns and amazing alliterations.