Shopify articles - Page 29

How does your customer base evolve from month to month?

With December here, now is a good time to look at how November changed your customer base. Are more customers becoming loyal and frequent buyers? Or are more defecting and not coming back? Are customers spending more money in each order, or less? The month-by-month Customer Grids in Repeat Customer...

Don't let customers bounce away from out-of-stock products

If a customer lands on an out-of-stock product, there's a good chance of them leaving your store entirely. Especially if they came from an organic method like Google. If a product's out of stock and you know you won't get any back soon, add a message to its product description....

We now return you to your regularly scheduled programming...

With Black Friday and Cyber Monday behind you for the year, now it's time to start executing the regular portion of your holiday marketing. You'll still want to use the tactics you've started with and used throughout the year. e.g. sales, discount days, time scarcity, etc. It's just now at...

The cost of innovation

Last week I was writing about how most innovation is a waste for your Shopify store. Let's look at a common software example. Say you want to add a banner message to mention your new sale but the one that came with your Shopify theme doesn't do what you want....

Innovation can be a waste

Innovation is touted as an always great thing. Something that every company needs but only the best companies can accomplish. The thing is, a lot of innovation is worthless or even harmful for your store. Innovation around your core competences are great. Innovation around how your store functions are a...

Draft a letter about supply chain delays now, before you need it

One bit of prep you can do is to check and make sure you have a template ready for supply chain issues. This is more "our entire replenishment order from a supplier has been delayed" and not "your package will be a few days late". Given all the issues everyone's...

2021 holiday app performance report for Repeat Customer Insights

With Black Friday and the winter holidays coming up soon, I've updated the Shopify Apps holiday performance report for Repeat Customer Insights. This overview outlines how the app performs and how it might be impacted by the holiday order volume. The summary is, running Repeat Customer Insights in your Shopify...

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