Shopify articles - Page 36

Was that an unusually good period or are things getting better?

This week I released some additional Insights for Repeat Customer Insights. Insights are my fancy name for the automatic analysis and advice that the app gives you based on what its algorithms find in your data. These new Insights will compare your Shopify store's performance in specific dates to how...

How the sale of JSON-LD for SEO helped my other Shopify app

With the sale of JSON-LD for SEO to Ilana Davis, I've been able to refocus on my Repeat Customer Insights app. Transferring and training took awhile, which we both knew going into it. But now that's done, I'm finding a lot more headspace to think through the remaining changes I...

Creating a simple limited-time offer without giving away discounts

One perk you can give your best and repeat customers is early access to new products. You don't have to discount them so they won't cost you much to promote and they can come with built-in scarcity factors that don't try to trick people. While it's difficult in Shopify to...

Taking on a too narrow view of your Shopify data

The other day I was reading some advice from Google about spotting traffic drops and one part caught my eye: Change the date range to include 16 months. This will help you analyze the traffic drop in context and make sure it's not a drop that happens every year as...

Learning when to switch tactics as the results falloff

This morning I planted a few hundred seeds into the garden. Normally I try to grow the seeds into baby plants and then transplant those. They're stronger and more likely to survive. But with the weather lots of the baby plants aren't surviving long enough to get transplanted. A good...

Overselling and upsetting customers

Last week we had an appliance delivery scheduled from Home Depot. We got the reminder email and phone call to remind us to be around. Then two days before the delivery we got an automated call saying the appliance was back-ordered for three months and our new delivery date would...

The first purchase matters

How a customer first purchases from your store matters. If they came in from a friend's referral, they'll likely trust your store and have a positive experience. Even if small things don't go right. If they clicked on an ad that interrupted their free time, they're likely to have missed...

Giving away too much revenue due to a segmenting mistake

The other day I received an offer to fill out a survey to get 10% my next order at a store I buy from frequently. Minutes later, I got a second offer but this time for 15%. Same email. Same survey. Sent to my same email address. Different discount. Of...

From 3 to 16,000. Be prepared for excess

Yesterday morning I finished saving seed from my three best kale plants. The plants were tasty and lived from last summer until recently. Normally you'd pull them when they started to make seed and put something else in, but I decided to save their seed and try to breed my...

Why should your customers come back to your store?

What reason are you giving customers to come back and buy again? Why should they buy from you instead of someone else? Are you the sole manufacturer of a product that has no substitutes? Does your product solve a pressing problem in their life? Is the ordering process in your...

Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, traffic, SEO, customer acquisition, Rich Results, CRO... plus plenty of puns and amazing alliterations.