Average Order Value (AOV) gets mentioned often in ecommerce metrics. Since it's just a single value, the strategies around improving it are pretty basic though. Often it's just "increase AOV by ..." with hundreds of tactics listed. You can build a different strategy with it though. One that's more adaptable...
With Black Friday approaching, have you thought about how you're going to treat your new customers? The time from when they place their order, until a few days after they receive their package are a critical time for their ongoing behavior. Handle that well and they might convert to a...
Focusing on your most profitable products is a solid merchandising strategy. Sell more of those products and you'll get to keep more money than selling other products. One hiccup though is that most profitability measurements only look at a time transaction at a time. They assume all transactions are created...
A lot of power comes from combining things. Peanut butter and jelly. Hot peppers and vinegar. Bart and Homer. That combining is what make RFM a powerful customer analysis model. By combining three different measurements it can cover a lot of different behavior while still being simple to understand. (Unlike...
A big part of Repeat Customer Insights is the metric comparisons and advice. One thing to be careful with is comparing or benchmarking your Average Order Values (AOV) to other stores or industry as a whole figures. If your store sells higher priced products, your AOV will be higher naturally....
Halloween. A night of spooky costumes and frights. But for Shopify stores, the next two months could be even more frightful. A(nother) holiday season with lots of uncertainty lurking in the shadows. This years problems: inflation, worker shortages, and (still) shipping and supply chain issues. These bigger issues aren't going...
A good rule of thumb with repeat customers is that they should be placing larger order over-time (Average Order Value increases). That would be a sign of growing trust and loyalty in your customer base. Some products might be durable with a consumable component (e.g. printer and ink). In those...
If you want to have more repeat customers in 2023, now is the time to work on them. The sooner the better. Repeat customers don't just happen. They're a result of the actions and systems you setup before they even show up to your store. Improving one part now might...
The rains started here for the season which gave me the opportunity to test out a new rain gutter system I setup. Instead of a standard downspout that bends toward the wall and then goes into the sewer, I setup one that feed into a flexible tube that waters the...
Your products and store are sticky if they get customers to buy again quickly. Especially if they are consumable or a customer would use multiples (e.g. socks). A good way to measure stickiness is to look at your Repeat Purchase Rate. That measures what percentage of customers buy again. It's...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.