With the year now over, it's a good time to evaluate how you did. Take some time this week to pull all of last year's data and analyze it: what traffic sources and campaigns brought the most customers? what was the most successful campaigns? how many orders did you receive?...
I mentioned yesterday about how the new year brings with it a clean slate. There's a whole bunch of advice around what to analyze for last year. I'll get into some of it later. But for now, what's your gut reaction telling you about last year? Try to ignore the...
Last day of the year. While not much will change in reality, there's a perception of a clean slate starting tomorrow. But today still matters. Even if your store isn't open today, customers can still shop around, place orders, or recommend your product to their friends. And there's always something...
I recently saw that a local tea store moved to Shopify. It's more of a come in and drink tea shop but they do sell some bulk teas and teaware so a Shopify store can be nice supplement. Funnily, they had a bootstrapper-ese approach to discounting. In their footer, where...
Recently I upgraded some software that monitors my shopify app servers. It's a critical piece of software but it's so stable that I haven't had to mess with it in well over a year. But they happened to send me an email listing some new changes and I noticed four...
To all those who are celebrating Christmas today, Merry Christmas. Don't forget about the other winter holidays still going on. Christmas might get the most attention but it isn't the only holiday in town, There's a good chance you have customers who still will be celebrating other holidays, some through...
'Twas the night before Christmas and all through the warehouse, Not a computer was stirring, not even a Logitech mouse; The last-minute pickups were boxed with care, In hopes that shipping quotas would soon be cleared... Merry Christmas and happy winter holidays from me to you. Eric Davis Would you...
I'm not a coffee drinker. I'm more of a chai and tea drinker. I've got a routine down where I make a cup of chai each morning. Warm days it's a cold drink (not iced), cool days it's a warm one. Some days I'll have a second cup in the...
Today marks the winter solstice for half the world. It means many things for different people, including feasts and religious ceremonies. For me, it marks the turning point of winter after which the garden will start back up. Until now plant growth has been slow and mostly just stayin' alive...
This weekend being the last before Christmas, you'll want to promote any last-minute gift ideas to your customers. Gift cards, in-store pickup, digital delivery, or overnight shipping will be the key points to mention. There's still plenty of time to end the year strong. And if you haven't installed Repeat...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.