I was looking around my email marketing provider today and saw some crazy metrics. They are vanity metrics and not important enough to share (opens, clicks, total sent) but it got me thinking about the "email is dead" meme. Dollar-for-dollar and hour-by-hour, email marketing is the best deal out there...
We have four seasons here in Portland: Winter, Spring, Construction, Fall It being Construction season now, there's some heavy equipment or road blockage every other block. A bit of an inconvenience and noise but no big deal. But during my walks I see plenty of head-shaking decisions. Enough to fill...
Google Analytics provides a way to tag traffic using things called UTM codes. (UTM means Urchin Tracking Module. Urchin was the analytics system Google acquired and turned into Google Analytics. But you don't need to know that to use them). UTM codes are mostly used with advertising so ad systems...
Earlier this year I got into the habit of publishing my daily Shopify tips to my website everyday. I used to batch process them by scheduling articles written previously for the upcoming month. That meant by the time my website would have the article it would be almost a month...
A Repeat Customer Insights customer was asking about how the Automatic Segments are created: I am wondering where the app gets the "whale" threshold from, and other thresholds? All of the Automatic Segments come from the RFM values. With RFM each customer gets 3 scores from 5 (best) to 1...
Awhile back I watched my 2nd grade daughter play in a for-fun soccer game. About midway through the match, her team started to slow down and was struggling to move the ball. By the end, they were barely able defend the goal. The reason why? Fatigue. They only had 5...
I'm reminded again and again how people don't think about opportunity costs. I was talking with a friend last week about a house that was for sale down the street. It's vacant and the owners have been trying to sell it for years now. Every spring they'd list it at...
Today's tiny tip is to make sure your abandoned cart emails are going out correctly. Abandoned cart campaigns can be highly profitable but also invisible since they don't have a single time they are sent. Today take a minute and check whatever system you use to make sure the emails...
My daughter's school called a snow day so classes started two hours late. At her school there was no snow and barely a smattering of ice. But the school district is large enough that it covers a wide area including hills 500 feet above sea level. Right where the snow...
For a few months I've had a worry about a key metric of my business. My gut was telling me it was a major problem but there was no way to know for sure with my current analytics. So finally yesterday I wrote some code to extract the data and...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.