Today's tip is around adding alt text to images. Alt(ernative) text is a small amount of text that is used to describe an image. It's primarily used by screen readers for visually-impaired customers but search engines also use the content to better understand the image and rank it in the...
Individual customer behavior is hard to detect. People say the craziest things sometimes and trying to make sense of it will be frustrating. But when you can look at groups of customers, trends and patterns can appear. Customer segmenting tries to group similar customers together. It can be by demographics,...
While waiting at the dentist recently, my phone alerted me about some snow starting. In Portland. In summer. When it was 59 F outside. Predicting the weather is difficult but there are rare predictions and crazy predictions. Predicting snow at sea level when it's 59 is a crazy prediction. That's...
In the first few months of 2019 Google released a bunch of new reports for Search Console for structured data. Along with the new reports come various new bugs. Bugs in Search Console are nothing new, I've discovered and written about several of them over the years. With the new...
It's important to attract customers using more than one marketing channel. In March 2019 the entire Internet saw Facebook suffer an outage. This also took down Shopify's Facebook, Messenger, and Instagram sales channels, effectively stopping any traffic and sales from them. If that was the only marketing channel you used,...
A JSON-LD for SEO customer was asking about keywords in their store: Is there any more need to have actual key word pairs, etc, in the code of your site? I know that was an early to late 90s thing, where people were bombing their html with the keywords they...
Repeat Customer Insights focuses on repeat customer metrics but one customer was asking about what to look for with new customers: This may seem like a strange question but do you have any suggestions for an app/methodology/dashboard to capture New Customer Insights? Traffic and conversion metrics are going to be...
When it comes to repeat customers, getting the second order is the hardest thing. Most stores I review for Repeat Customer Insights are limited by their one-time customers failing to convert to two-time customers. It's an industry-wide phenomenon. Breaking through that wall can really make a difference though. Once a...
One high leverage email campaign for Shopify stores is the New Customer Welcome campaign. Usually its the newer stores that are missing this, though even popular and established stores lack them too. With a New Customer Welcome campaign you're trying to start off a customer relationship on the right foot....
Many Shopify stores are under-equipped for SEO. One of the main purposes Google exists is to help people search for information. Facts, statistics, opinions, essays, documents, images, videos, etc. That's all lumped into the boring term: content. The first step to Search Engine Optimization is having something that people want...
Each tip includes a way to improve your store: customer analysis, analytics, traffic, SEO, customer acquisition, Rich Results, CRO... plus plenty of puns and amazing alliterations.