Last week I encountered a store who was using another SEO app that added Breadcrumb structured data. Incorrectly. You might have heard JSON-LD for SEO doesn't include Breadcrumb structured data because it's not possible to automatically create it correctly for every theme. Here's the danger of bad automatic breadcrumb data...
Living in rainy Portland I've gotten used to the wet weather. It doesn't bother me anymore as long as it's not a surprise. But there are two things that do bother me when it's wet out. Wet socks. (No further comment needed) Those times when you wash and dry a...
Yesterday we got a huge load of wood chips dropped off at our house for free. So much that we're only going to be able to use about half. (Unless I decide to a make a wood chip fort in the front yard) But two of our neighbors have been...
No one enjoys clicking a dozen times to find what they are looking for. That's why Google's algorithm takes a page's click depth into account. Click depth is how many clicks deep a page is from your homepage. Say you have a product page. A click depth of 1 means...
Recently a JSON-LD for SEO customer was asking what other SEO apps I recommend. You can use other Shopify SEO apps but I recommend sticking with Shopify's built-in SEO features. Years ago Shopify's built-in SEO features were weak and themes didn't do a great job either. That period had Shopify...
Last week I caught the cold. It started over the weekend, continued through the week, and finally started wrapping up the next weekend. It's safe to say that I didn't make major progress towards my 2020 goals for Repeat Customer Insights or JSON-LD for SEO. But I still made some...
Now that April is finally here, it's time to start your holiday SEO. Yes, I said April... SEO takes so long to see results that if you want to see improvements for the 2019 holiday season, you need to start working on it now. Or last year. Or back in...
We volunteered to bring cupcakes for my daughter's Valentines day party. But we picked them up last weekend so there's been 36 yummy cupcakes staring me down all week. Needless to say, it's been a rough week to keep my love of cupcakes at bay. I just want to express...
Wes recently asked if having each product variant in the structured data was a good idea. Yes. Next question please... But jokes aside, each variant of a product is supposed to be shown in the structured data as an Offer. An Offer is details about how a seller (you) is...
Yesterday I saw a chilling sight. While passing a restaurant that closed recently, there was a dumpster outside full of paperwork from the restaurant. Payroll paperwork. Dozens of boxes worth dating back to the '80s. Just sitting out on a busy street in a dumpster in plain sight of everyone....
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.