For a few months I've had a worry about a key metric of my business. My gut was telling me it was a major problem but there was no way to know for sure with my current analytics. So finally yesterday I wrote some code to extract the data and...
When analyzing your customers, it's important to compare how they perform relative to the other customers. If you have a customer who has spent $1,000 in their lifetime, would you consider them a good customer? It's hard to answer that. $1,000 sounds like a lot. But if your average order...
If you're struggling with planning what to do with your Shopify store for the holiday season, here's one way to focus. Plan out what one thing you're going to do each week. This one thing should be about 2-4 hours of focused work. Something that you can do in half...
As this email shows, don't be afraid of sending your customers a short email. If you have something useful, share it. Don't hold onto it waiting for it to be perfect. Eric Davis
Recently a Repeat Customer Insights customer asked: I want to find out the average time between repeat orders? The average time between orders would be in the Customer Purchase Latency Analysis. Latency is the the delay between events so purchase latency is the delay between purchases. e.g. 2nd order is...
With Halloween almost over, it's time to prepare for your next promotion. But which one? Thanksgiving? Christmas? New Years? What holidays you use for promotion should depend on what your store sells. Each industry has its own moments and important days. The best thing to do is to take the...
A customer linked me to their Shopify theme where I found this gem: Fake counters real benefits! It's all about perceptions! This Awesome fake counter and views helps you boost your sales. [screenshot of faking traffic, views, and orders] Ummm. It's not all about perception. When a customer finds out...
Happy Halloween-eve. While the holiday is different this year, it does mark my stabilization phase of the year. Every year at the start of November I wind down major development of my Shopify apps to gets things ready for the holidays. Even though my apps are stable from day-to-day, stabilization...
Recently a customers asked about getting historic data into Google Analytics: I'd love to know how to get Shopify data (prior to embedding Google tracking code) on to Google Analytics to see previous years data. At first I didn't think that was possible but after a bit of searching I...
A Repeat Customer Insights customer asked: In your experience, what has been successful when trying to re-engage with the defected loyal customers? I've heard of successes with win-back campaigns. The offer and incentive would depend on your brand (e.g. discount vs freebie) but with loyal customers you might be able...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.