While many of us have immediate fears and problems to solve with the coronavirus, the majority of us will need to figure out how to run our business post-pandemic. Things may get back to "normal" but it won't be the normal we had before. Government policies will be different. Markets...
With an unstable economic climate like we've had recently, your customers are going to shift into risk-avoidance. That means they are looking for guarantees and sure-bets. Most customers would rather buy from businesses they know and have already worked with. Spending the time and energy to evaluate someone new might...
It's never a bad time to build up your earned traffic (e.g. SEO, content, email, community marketing). In good times it'll add to your bottom line. In bad times it can keep your head above water. In uncertain times it can give you a steadying effect as things swing back-and-forth....
A Repeat Customer Insights customer was asking about the different segment types and sizes. Since each store has a couple hundred segments created automatically, it can be difficult to know how they work. One set of segments comes from the RFM algorithm. Each Recency (R), Frequency (F), and Monetary (M)...
I've been wanting to update the design of Repeat Customer Insights for awhile now. Since it's been functional and good enough, I put it off in favor of more useful features that customers would care about (e.g. Cohorts, Automatic Segmenting, etc). While planning 2020 I realized that the current design...
If you're going to give discounts, bonus offers, or otherwise incentivize customers, your repeat customers should get the same deals (or better). I'm still surprised at how many companies don't do that and treat new customers better than their loyal customers. You'd expect bad behavior from cell phone carriers and...
Sometimes I'll hear stories about a new marketing channel and how amazing it is, but then there's no sales data to back it up. It just "feels" good (read: fun to use). It's similar to how much social media is talked up as an email marketing disruptor, but then (not)...
Time-to-revenue. In the early stages of your Shopify store or whenever you're deciding between multiple big decisions, it's useful to use this to influence your decisions. Looking at only the revenue or sales potential misses how costly time is. Doubling your sales sounds great. But if it takes 10 years...
One of Kevin Hillstorm's recent articles got me thinking about the larger economic picture. (Yes it's in relation to a certain global event going on right now but the thinking goes back to the threat of any large economic downturn) Kevin's point is that one of three things can happen...
With a mild winter so far the spring flowers are in full bloom here. They save up their energy during the winter and have a burst of growth that brings a smile to everyone. Spring is the time when I focus on new features in my Shopify apps. Photosynthesis sadly...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.