Every year I have to buy a new phone case. Not because I've upgraded my phone, it's because I've worn out my old case. Spending $20-$50 per year to protect a $600 device makes sense. But it's a hassle because every year as it gets harder and harder to find...
This week I released a new metric for Repeat Customer Insights, your store's Average LTV. While it can be misused, it is a good metric to watch so you have an idea about how valuable each customer is on average. In the app it's also segmented by acquisition source. That...
With winter kicking in (dropped below freezing today) we've been using our new heaters more now. The one in my office is interesting. I have it set to the coldest temperature for the heater, and it's still too warm. Part of it is because I'm directly in the path so...
Today I was searching in an ecommerce store for a specific product. They had two search boxes, one on the top of the page and one on the bottom. That's great for usability when you have a large catalog of products. But when I tried to use the lower search...
For months now I've been making a plan for the final garden beds setup. It'll be 8x-10x of the amount of growing space we had this year. I couldn't work on the last parts because I was blocked by things that were still growing. But with the summer beds cleared...
Yesterday I pulled the last plants from our garden for the summer to make room for the autumn/winter plants. The star was the gourds, which took over their bed and the neighboring two beds (and the paths, rock wall, and everything else they could reach). Even though there were only...
We have our first frost coming next weekend which means every gardener in the area is starting to finish up for the season. I just replaced the cover on a garden bed, removing the mesh cover (insect protection) and adding a fleece cover (holds heat, like a light blanket). While...
It's starting to get cooler here as we get into autumn. Cool, but not quite cold yet. You know, that borderline area where you might turn the heat on for a bit but it's not quite needed all the time yet. This year we also replaced our central heat with...
When you start to improve anything, having a guiding question or two can help you focus on the important. If you're trying to improve your customer loyalty, ask yourself: "What actions am I taking that will make customers want to come back?" Not what deals. Not what campaigns. What actions....
One metric in Repeat Customer Insights that often gets overlooked is the Repeat Sales Percentage: Percentage of your total sales that are from repeat customers. It's a simple percentage metric but it speaks volumes about your customer base. If it's low, your customers aren't coming back and ordering very much....
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.