Rankings are a 0-sum game. You're directly fighting with competitors. If one is doing a better job at SEO then they can beat you in rankings. Meaning even if you're doing everything right, if they are doing 1% more than you then they'll win. The best SEO strategy includes work...
With July underway, it's important to be looking forward to the rest of the year. Especially the holiday season. It might seem premature but many of the bigger ecommerce stores plan their campaigns and promotions months in advance. Then there's SEO which takes months before it's impact is noticed. Take...
I review a lot of Shopify stores each week. One thing that comes up time and time again is old code lying around from apps that have been uninstalled. For back office only apps like my Repeat Customer Insights that don't touch the storefront, uninstalling is simple and clean. It's...
The other night my daughter was told to clean her room. Like any kid, her room tends toward a state a chaos but we let her slide over the past few weeks. But it got bad enough that she was told to start cleaning before bedtime instead of reading or...
One problem businesses create for themselves is rewarding only new customers. From new customer only discounts to free products, many stores are so focused on acquiring a new customer that they devalue their current customers. Ideally you'll want to treat repeat customers better than new customers. In almost every industry...
The other day I was emailing with a JSON-LD for SEO customer about how Google crawls a new Shopify store and I realized that I've never wrote about crawl budgets here. It's time to correct this now. Google's crawler is a program that crawls the internet. Which is just a...
Last week I bought one of those wifi-enabled security cameras to keep an eye on the outside. We started testing it and it wasn't even mounted yet before it caught a pair of people wandering into our backyard. Then two days later, it caught someone dumping trash on a street...
There are about 1,030,000,000 webpages about increasing your store's Average Order Value. (Thanks Google) Pretty popular topic right? It's a good activity if you have nothing else to do, but in reality there are 1,000s of other things you could be doing instead of increasing your Average Order Value. So...
The other day a customer of Repeat Customer Insights mentioned to me how limited Shopify's order and customer export. Chiefly that they are capped to only 9,000 records per export. This was news to me. That means when you have more than 9,000 customers you'd have to manually export them...
Once you've built up trust with customers, they are more likely to buy faster and more frequently. Normally repeat purchases should occur sooner and faster as a customer is more familiar with your brand. e.g. the third purchase will happen sooner than the second. It's recommended to compare how the...
Each tip includes a way to improve your store: customer analysis, analytics, traffic, SEO, customer acquisition, Rich Results, CRO... plus plenty of puns and amazing alliterations.