Shopify articles - Page 82

How Google crawling your Shopify store will adjust your rankings

A JSON-LD for SEO customer was asking about Google sees and re-ranks their Shopify store based on what's changed: And my question is... Google goes through the pages from time to time, and takes into account the changes made by improving or worsening the ranking of the pages in the...

Finding patience in the two-week data import

I've been working on a new feature for Repeat Customer Insights over the past couple of months. I'm not ready to announce it yet, I hate when companies talk about things that never get released, but the process has illustrated a few things. The first of which is the importance...

World's best hype, perfect to turn away customers

Customers are sick of marketing hype. If you use any of these terms in your store, remove them and replace them with a real descriptor of your product or business: Innovative World's best Groundbreaking Industry-leading Best in class Market leader State of the art ... you get the point ......

Accumulating SEO benefits over the long-haul

Yesterday I noticed that Shopify Dispatch is approaching 5 years of weekly issues. Consistency is what's needed to make content marketing and SEO work. You might not need 5 years but you do need to keep working and improving over the long-term. In the grand scheme, seeing any level of...

Have something on deck and ready to go

One thing I learned this weekend was to always have an inventory of plants started for the garden. That way when something is done and pulled out (or eaten by slugs), I can fill the open space. More production. Less weeds. Nicer looking garden. Totally worth the extra minutes of...

Avoid the risks that come with a Shopify store redesign

Another strategy change during a recession is to stop big rebrands and big redesigns. They have their places, but many times big changes will cause drops across the board until the new stuff has been re-optimized (unless the post-launch optimization is skipped). In their place it's safer and easier to...

Time to get out your recession playbook

Now that the US is officially in a recession as of February and other nations are or are close to it themselves, it's time to open up your recession playbook. Recent events have hinted at what was going on and many stores have already started to shift their strategies. Hopefully...

Tiny tip: go through your checkout and find what blocking your sales

Today's tiny tip is a simple one, but it could find some major improvements in your Shopify store. That's to go through your checkout process. Add an item to your cart, start checkout, enter your address, pay, and end up on the order confirmation page. This is the critical path...

Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.