Shopify articles - Page 81

Better customer segmenting by looking at more than one analysis

When you're marketing to your best customers, how do you decide who is the best? Is it based on how much they spend? Or how many times they've ordered? Or how long ago they last ordered? Each of those is a component of the RFM algorithm but it doesn't give...

How the time period works in Repeat Customer Insights

A Repeat Customer Insights customer was asking about how the time period works and why shorter periods had lower repeat purchases. In order for a customer to be considered a repeat customer, they need to have made at least two purchases within the selected period. All-time means they'll just need...

Talk to your VIP customers

Here's a quick tip today to help keep your best customers. Find your top 10 customers. You can use your memory, their total spent, or the segmenting in Repeat Customer Insights (the VIP segment is great). Write a 2-3 sentence email to each of them, sending it from your individual...

How some contractors keep winning our repeat business

We've been getting some construction done around the house to take care of deferred maintenance from the previous owners. We're getting 2-3 bids each time so we have ones to compare (except for when I made a mistake and had 6 arborists come out for a tree removal...) The interesting...

Finding your most loyal customers in Shopify

A Repeat Customer Insights customer recently asked: What is the best report to determine most loyal consistent purchasers? You'll want to use the Customer Segmenting reports for that. You can also use the Customer Grid as it's a more visual report of the same data. Clicking on any of the...

Small successes stack over-time

I've started to harvest some of the first main crops from the garden. The yields have been much lower than where they should have been. But I have to keep reminding myself that this is the first year and the soil will take awhile to get up to speed. (Especially...

How to start sending more emails and getting more sales

With a few exceptions the more you email your customers, the more sales you're going to make. And the easier it will be. Here's a quick way to get started without making it a "something I'll do someday". First increase how frequently you email. If you're not emailing at all,...

When is your Shopify store sending too much email?

I was emailing with a customer about email marketing and how much is too much: Do you have any opinions on how much is too much email? I mean, won't customers feel that you are being pushy if you email them too much? It all depends on your subscribers and...

Spending resources on the areas that matter the most to customers

Repeat Customer Insights has had a lot of features and reports added over the years. Enough that different customers use different reports for different purposes. That's caused me to start thinking about how to better understand which reports contribute the most value to customers. Once I know that, I can...

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