Friday morning we woke up to the first snow of the season. About an inch and a half by our measure but it was sticking which was an improvement over prior storms. With the snow comes a bunch of emails from local companies about the weather, the storm, etc. Timely,...
Our first tree order was delivered on Wednesday and the second is due later today. Since they are live plants and from local-ish nurseries, they both shipped out with next-day delivery, one after the other. That meant I received the shipment confirmations and had to scramble to get the planting...
Yesterday I cut down two yew trees that were causing problems. They were too close to the house, blocked the view of the front door (confusing visitors), and the branches were starting to separate making them look like a 90's mohawk. I hate cutting down trees but since we have...
Today's a short exercise for you. Take one minute and write down the top reason why customers come back to your store to buy again. Keep it short. Done? Now open your store's homepage and start a timer. How quickly can you find a mention of that reason on your...
Back when I would build custom software for ecommerce stores I would be tempted to use a lot of new technology that was constantly coming out. Some of it was innovative and let me build something not possible before. The problem was that often that new technology would fail or...
Come spring it's going to get busy around here as I get the garden ready again. To save time I started some seeds outside in the cold, rainy winter. Couple of weeks in and some have already sprouted, even during a freeze. This works for a few plants, especially native...
Last month a Repeat Customer Insights customer was asking about who their top 40 active customers were based on total spend. Both of those segments can be found in the RFM analysis. Active would use the Recency portion and spending would use the Monetary. These customers would be highlighted by...
Recently a Repeat Customer Insights customer was asking about which reports help with unpaid traffic: We heard of Repeat Customer Insights from our web dev team, who has another client who has worked with you previously. They use these lists primarily for paid advertising, creating lookalike audiences, etc. That's all...
With January closed out, it's time to look back and see how customers acquired during the holidays have been behaving. Have they reordered yet? Are they opening and clicking links in email? Basically, have they converted into a regular customer yet or are they still just a one-off holiday buyer?...
We've been ordering produce from a local wholesaler for a few months now. They have flat-rate next-day delivery and are 3 miles away so it makes sense to order bulky things from them instead of getting smaller quantities from our regular grocery store. The problem is that since their business...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.