With autumn here now, I placed an order for several trees and berry bushes. Even though I knew I wanted them back in spring, by waiting I'll get stronger plants that'll produce faster (fall and winter planting is best). But it requires planning months ahead of time. Even then it'll...
The more customers your Shopify store has, the more valuable customer segmenting can be. But even new and small stores can benefit from segmenting... ...when you segment your customers from your non-customers. Both groups have a major difference in behavior, one bought from you and the other hasn't. That one...
This week, Shopify had a problem where two support employees stole store information and now there's a full criminal investigation into the incident. (And to preempt any worry, per-Shopify you weren't impacted unless Shopify has already contacted you about it. I know of one store who has already started to...
One of the primary functions of your business should be to keep customers you've already won. Existing customers are easier to entice to buy again (e.g. 27% vs 3% conversion rates), they spend more, and you've already built-up some measure of trust with them. Every week you need to be...
Between the high winds, power outages, and wildfire smoke, I've been stuck inside the house for the past week. Finally last Friday the rain moved in and started to clear out the smoke. Throughout the day in-between the rain cells I was able to finally clean up and disassemble what...
With the wildfires nearby, deliveries have gone really sideways. As it was USPS has been having massive delays due to administrative policies. With the smoke, the unsafe air quality, and full-on closures of roads, even other carriers are having problems. Amazon's started refunding orders because the shipments are so backed-up....
In five minutes of wind, I lost all of my corn. Portland's crazy high winds buffeted the entire yard but it was the corn that took much of the damage. In a span of five minutes it went from leaning to bent horizontal on the ground. Luckily I was out...
Your competitors influence how your customer behaves. On one end, if you're the only producer of a product and it's patent-protected, you're going to attract all of the customers who need and can afford the product. You have a lot of flexibility to do what you want without losing too...
When you offer multiple levels of a product, you want to make it easy for a customer to compare them. You could build in a custom compare feature into your Shopify store which can be useful for complex products with detailed specs. But not every product needs such a power...
For decades, every study and evaluation on customer buying behavior rates referrals as an important reason why someone bought. It's one of the sources that cannot easily be bought, at least not without long-term harm to relationships. That means you'll need to work extra hard to make sure your Shopify...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.