Shopify articles - Page 83

Time to get out your recession playbook

Now that the US is officially in a recession as of February and other nations are or are close to it themselves, it's time to open up your recession playbook. Recent events have hinted at what was going on and many stores have already started to shift their strategies. Hopefully...

Tiny tip: go through your checkout and find what blocking your sales

Today's tiny tip is a simple one, but it could find some major improvements in your Shopify store. That's to go through your checkout process. Add an item to your cart, start checkout, enter your address, pay, and end up on the order confirmation page. This is the critical path...

The new Shopify store marketing plan

Recently I was asked how a new Shopify store should get started with their marketing. They were considering SEO and Google Ads but ran into problems with both and wasn't sure where to start. Roughly I'd recommend getting your analytics, structured data, and Rich Results started first and then then...

Capability for learning

On Sunday we taught our daughter a new card game. It's meant for older players but since it was a favorite game my wife and I played in the past, we wanted to see if she could pick it up. While it was difficult and took longer to play than...

SEO problems with using JavaScript-based redirects in Shopify

Whenever you move a page from one url to another, you should setup redirects so the old url still works. This is even more important when you switch domain names, as that's a chief cause of sudden SEO loss. Shopify has built-in URL redirects but sometimes developers will reach for...

Cohort Reports now include all historic customer purchasing behavior

When I first built the Cohort Report for Repeat Customer Insights, I was limited by the amount of data I could show. Due to Shopify's design for embedded apps, large pages would get chopped off and become messy. Since moving the app outside of Shopify's admin area, I've been able...

No way to ignore it, you have to send that email

If you want repeat customers, you have to email them. Sure some might come back on their own or when they see you on social media. But you'll have no control when that happens. Sending an email, even a simple one, will let you decide when you want customers to...

It's the end of May: time to work on your holiday SEO strategy

With May wrapping up next week, now is the time to be starting up your holiday SEO strategy. It seems far away right now, but since SEO can take awhile to get going you should always be looking out 5-6 months at a time. It's now about 6 months until...

During low trust times, work on your customer retention

With the low levels of consumer trust right now, one metric you should be watching is your repeat purchase rate. This is the time to focus on retaining as many customers as you can as you don't know if they'll ever come back otherwise. You can start with a simple...

Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.