One secret (not so secret) method to get repeat customers is to force them. Errr... I mean let your customers opt-in for receiving regular shipments of your fine products. Yeah that. Jokes aside, creating subscription or recurring orders can be a solid strategy to ensure repeat orders. The product type...
I was helping a customer who discovered their product reviews app was grouping reviews on the collections (against Google's policy), and he got me thinking... ...which is never a good thing on a Monday... For years Google's been fighting websites that abuse review structured data. Google wants to help customers...
I'm a member of a small community of Shopify consultants and app developers. This year, like every year around this time, conversations start up around about when people stop accepting new clients for the rest of the year. Some already have and are planning projects for 2020 right now. Just...
Halloween. The day many kids look forward to every year. Stay up late, try to scare people, beg for candy. Everything a kid wants, all wrapped up in one night. My kiddo is going as a princess this year, though she might take her viking sword and shield too. But...
One way to increase sales is to give each new customer a one-time offer. A discount is a typical option but it can be a bonus or free gift too. As long as it's something valuable. You could make the offer conditional too, in that it'll only apply on purchases...
Last week and into the weekend I've been planning out my 4th quarter. I had a solid set of app improvements planned out but I wanted to take a look at the rest of my business projects and see where to invest my attention and focus. Since most of my...
Eleda asked a common question the other day that could save a lot of Shopify store owners a lot of problems around new themes: Do apps, like your JSON SEO app (and my pile of other apps) have to have anything done in order for them to function when a...
This week I was talking with a customer who uses some AMP app in Shopify. The app was doing some things right SEO-wise but conversions-wise it had room for improvement. The checkout process was a huge one. The store enabled some of the accelerated checkouts like PayPal and Google Pay...
We went to an open house this last weekend to get a better understanding of the area. The house was listed at 1,750 sq feet but only 2 bedrooms so something seemed off. Once we saw it, it was clear. The agent decided to include a cramped unfinished basement as...
Today's Shopify tip is a simple one: Every time you publish a new theme, go through a full checkout. It sounds too simple but when it catches a checkout-blocking bug just once, you'll be happy you did it. If you have the time or a team, ideally you'd have a...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.