Shopify articles - Page 83

Optimize your critical marketing processes and ignore the rest

Last week I finally got around to cleaning up my list of writing ideas. It's been a year since my last cleaning so I took this time to review all of my ideas, throw away old ones that aren't relevant, and group them into new categories. It took some time...

Put a name on it: naming your customer segments

Recently we decided to name our garden beds. We have a dozen or so different beds now and my numbering scheme wasn't easy to remember (and a bit boring to be honest). We brainstormed a few names based on local animals and assigned them to beds. I used as many...

Throw your emails into the arena

Based on the number of sale emails I've received over the past few days, many people are making a final push to end the year on a good note. While it felt overwhelming, I still received a few emails that have prompted me to place some orders. Some for things...

Sell your best products with a quick promotion

The Black Friday season is nearing its end. There's not much time to start a new campaign but still enough for a promotion or two, especially for email. One tactic that could be useful is to promote your best products. You can use Shopify's reports to find the ones that...

Just right

With Black Friday here it's time to put your plan into action. Follow your checklists. Start your campaigns. Test your store changes. Do everything you can to have a calm day. You know your customers are going to act crazy with all the pent-up energy from the year. I hope...

Make sure to test your changes

We had a problematic gutter at the corner of the house. It drained oddly so the previous neighbors created this odd-shaped drainage setup that blocked off most of the side yard. Downspout to extension to spare gutter on the ground propped up with bricks, which was supposed to feed into...

Shopify Apps holiday performance report 2020

As we get into the holidays, it's time for my annual app performance update. This year I've done a lot of performance updates for both Repeat Customer Insights and JSON-LD for SEO. Repeat Customer Insights just completed one large update about two weeks ago which has been running smoothly ever...

The last weekend before Black Friday

Tomorrow starts the last weekend before Black Friday. There are different ways to approach it: Take a break and relax because the next few weeks are going to be busy. Work on the last minute things you need done. Or a mix of both. Given how 2020 has been, any...

Create the right environment to grow customers

I planted quite a bit of garlic in our newest garden beds that have been quite fertile. I had some leftover so I planted some in our old lawn that was recently covered with cardboard and wood chips. The garlic in the garden beds is mostly up after two weeks....

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