Yesterday I was looking at my support metrics and saw that 42% of my support conversations for JSON-LD for SEO were problems in another app's or the theme's structured data. While it's not the fault of my app, I do know enough about how structured data works that I'll still...
A JSON-LD for SEO customer emailed about blogging on Shopify: I have two Shopify sites [for international sales] (planning on getting more too). How would the Shopify Blog handle this - or best to choose one (say .com) and go from there? Unless there's a major difference in the types...
I've been noticing a lot more Shopify stores have invalid title and description tags. These are what Google uses for your search results and have a major factor in ranking, conversions, and customer trust building. But now I'm seeing multiple stores per week with duplicate title and description tags, often...
Someone was asking recently about heading tags with Shopify stores and how they work with SEO. Google doesn't care if you use h1 or h3 or h6s. They will consider the lowest ones on your page to be heading, next lower subheadings, and so on. Even if you use h5...
I've seen this come up a few times, especially in Shopify forums. It's not Google's responsibility to index your store. You need to have content that is good enough for Google to want to index it. They want to index everything but if you have no content, content copied from...
Kevin Hillstrom has written a short strategy-level retrospective on what the different business responses he's seen to the recent economic changes. "The Great Experiment" It's interesting in that it matches my own advice on the subject but with some additional perspectives. Using his wording, my own strategy is the "wait...
For years I've been wanting to add product analysis to Repeat Customer Insights. There are a lot of great behavioral data you can get from orders, but products have their own great data points especially around initial customer behavior (i.e. what causes the first purchase). I'm happy to announce that...
A JSON-LD for SEO customer asked: In your experience, do you think e-commerce SEO is a bit different than non e-commerce SEO? At the core, SEO for ecommerce is the same as any other website at least on the tactical level (the what you do). On a higher, strategy-level there...
I've been slacking on my own SEO. With the kiddo home, the stuff happening in the world, and the new projects I'm working on for my apps, time has definitely become a premium resource. Which means it's been a few months since I've looked at or actively worked on my...
I've been working on a new design for Repeat Customer Insight's pricing page. It's been functional and describes what each level of account receives, but it was designed a long-time ago when the app had fewer features and only needed a paragraph or two. Now that the app has matured...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.