Shopify articles - Page 84

Check your Shopify theme for SEO-harming duplicate title tags

I've been noticing a lot more Shopify stores have invalid title and description tags. These are what Google uses for your search results and have a major factor in ranking, conversions, and customer trust building. But now I'm seeing multiple stores per week with duplicate title and description tags, often...

It's not Google's responsibility to index your Shopify store

I've seen this come up a few times, especially in Shopify forums. It's not Google's responsibility to index your store. You need to have content that is good enough for Google to want to index it. They want to index everything but if you have no content, content copied from...

Deciding on which strategy to use when the economy shifts

Kevin Hillstrom has written a short strategy-level retrospective on what the different business responses he's seen to the recent economic changes. "The Great Experiment" It's interesting in that it matches my own advice on the subject but with some additional perspectives. Using his wording, my own strategy is the "wait...

First Product Analysis: find which products create better customers

For years I've been wanting to add product analysis to Repeat Customer Insights. There are a lot of great behavioral data you can get from orders, but products have their own great data points especially around initial customer behavior (i.e. what causes the first purchase). I'm happy to announce that...

SEO for Shopify and ecommerce VS non-ecommerce SEO

A JSON-LD for SEO customer asked: In your experience, do you think e-commerce SEO is a bit different than non e-commerce SEO? At the core, SEO for ecommerce is the same as any other website at least on the tactical level (the what you do). On a higher, strategy-level there...

The slow simmer SEO

I've been slacking on my own SEO. With the kiddo home, the stuff happening in the world, and the new projects I'm working on for my apps, time has definitely become a premium resource. Which means it's been a few months since I've looked at or actively worked on my...

A/B tests are a great safety net when you can use them

I've been working on a new design for Repeat Customer Insight's pricing page. It's been functional and describes what each level of account receives, but it was designed a long-time ago when the app had fewer features and only needed a paragraph or two. Now that the app has matured...

Start planning for the 2020 holidays

I'm starting to hear rumors of some Shopify brands getting ready for the winter holiday season. Some are finishing redesigns and laying conversion improvements. Perhaps you're one of them, but even if you're not it's probably a good idea to start thinking about your overall strategy. When will you start...

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