Having put out a bird feeder a couple of months ago, we've started to see and hear a lot of wonderful birds... and a pair of annoying ones. There's a family of jays, two adults and two teens. The adults are fine but the teens are exactly how you'd expect...
A JSON-LD for SEO customer was asking about Google sees and re-ranks their Shopify store based on what's changed: And my question is... Google goes through the pages from time to time, and takes into account the changes made by improving or worsening the ranking of the pages in the...
I've been working on a new feature for Repeat Customer Insights over the past couple of months. I'm not ready to announce it yet, I hate when companies talk about things that never get released, but the process has illustrated a few things. The first of which is the importance...
Customers are sick of marketing hype. If you use any of these terms in your store, remove them and replace them with a real descriptor of your product or business: Innovative World's best Groundbreaking Industry-leading Best in class Market leader State of the art ... you get the point ......
Yesterday I noticed that Shopify Dispatch is approaching 5 years of weekly issues. Consistency is what's needed to make content marketing and SEO work. You might not need 5 years but you do need to keep working and improving over the long-term. In the grand scheme, seeing any level of...
One thing I learned this weekend was to always have an inventory of plants started for the garden. That way when something is done and pulled out (or eaten by slugs), I can fill the open space. More production. Less weeds. Nicer looking garden. Totally worth the extra minutes of...
Another strategy change during a recession is to stop big rebrands and big redesigns. They have their places, but many times big changes will cause drops across the board until the new stuff has been re-optimized (unless the post-launch optimization is skipped). In their place it's safer and easier to...
Refocusing on SEO in a recession can be a great strategy. It's possible for it to become a no/low-cost traffic strategy that'll persist into the economic recovery. You can do much of it yourself and many tools can be purchased for a one-time payment or can be used for a...
Now that the US is officially in a recession as of February and other nations are or are close to it themselves, it's time to open up your recession playbook. Recent events have hinted at what was going on and many stores have already started to shift their strategies. Hopefully...
With all of the data and reports included in Repeat Customer Insights now, it can become difficult to know where to get started. Once you know which report includes what, it's easy to get back to it but if the dozen or so reports are new to you it's easy...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.