Shopify articles - Page 86

Keep the working strategies and evolve the day-to-day tactics

With the pace of change going on, it's hard to believe that March and Q1 is almost over. I've been writing about making plans around your business and Shopify store but I haven't shared much of mine. My high-level business strategies are staying the same. They've been refined and matured...

When everyone else speeds up, slow down

Speed is often good. Good for muscle cars. Good for web performance. Good for payment processing. But with decision-making, speed is the source of many problems and will make small issues into big ones. As people speed up decision-making they introduce errors. Some might be trivial and not even worth...

Plan your endgame and next beginning

While in the middle of a crisis it's important to take care of yourself, the people around you, and your loved ones. That's so clear and self-evident that I'm not going into more depth on it. Once that's taken care of it becomes important to making sure your short-term (1-6...

When you're bored but still want to improve your Shopify store

If you find yourself with some spare time on your hands, have you considered adding to your product descriptions? Having enough content on every page is a major component to SEO and attracting organic traffic. Sadly, the majority of Shopify stores I review don't have enough content so their SEO...

Bet the farm or sure-bets?

I was chatting with another business owner this week. They were worried about the current situation and how to get through it. They had a plan for a major improvement but it was clear that hope played a big factor in their plan. They were planning (hoping) their business would...

Change is happening but you can make it easier on your Shopify store

While many of us have immediate fears and problems to solve with the coronavirus, the majority of us will need to figure out how to run our business post-pandemic. Things may get back to "normal" but it won't be the normal we had before. Government policies will be different. Markets...

Help your customers stick around through uncertainty

With an unstable economic climate like we've had recently, your customers are going to shift into risk-avoidance. That means they are looking for guarantees and sure-bets. Most customers would rather buy from businesses they know and have already worked with. Spending the time and energy to evaluate someone new might...

Build up your earned traffic for your Shopify store

It's never a bad time to build up your earned traffic (e.g. SEO, content, email, community marketing). In good times it'll add to your bottom line. In bad times it can keep your head above water. In uncertain times it can give you a steadying effect as things swing back-and-forth....

How waiting on a Shopify theme redesign can protect your profits

I've been wanting to update the design of Repeat Customer Insights for awhile now. Since it's been functional and good enough, I put it off in favor of more useful features that customers would care about (e.g. Cohorts, Automatic Segmenting, etc). While planning 2020 I realized that the current design...

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Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.