Shopify articles - Page 86

How some contractors keep winning our repeat business

We've been getting some construction done around the house to take care of deferred maintenance from the previous owners. We're getting 2-3 bids each time so we have ones to compare (except for when I made a mistake and had 6 arborists come out for a tree removal...) The interesting...

Finding your most loyal customers in Shopify

A Repeat Customer Insights customer recently asked: What is the best report to determine most loyal consistent purchasers? You'll want to use the Customer Segmenting reports for that. You can also use the Customer Grid as it's a more visual report of the same data. Clicking on any of the...

Small successes stack over-time

I've started to harvest some of the first main crops from the garden. The yields have been much lower than where they should have been. But I have to keep reminding myself that this is the first year and the soil will take awhile to get up to speed. (Especially...

How to start sending more emails and getting more sales

With a few exceptions the more you email your customers, the more sales you're going to make. And the easier it will be. Here's a quick way to get started without making it a "something I'll do someday". First increase how frequently you email. If you're not emailing at all,...

When is your Shopify store sending too much email?

I was emailing with a customer about email marketing and how much is too much: Do you have any opinions on how much is too much email? I mean, won't customers feel that you are being pushy if you email them too much? It all depends on your subscribers and...

Spending resources on the areas that matter the most to customers

Repeat Customer Insights has had a lot of features and reports added over the years. Enough that different customers use different reports for different purposes. That's caused me to start thinking about how to better understand which reports contribute the most value to customers. Once I know that, I can...

Promote the winners, closeout the duds

Some of your products are great. They make you money and keep customers coming back for more. Other products... not so much. Knowing which products are which is vital. If you promote the duds, your Shopify store could be in financial trouble. But if you promote the winners, things will...

How rushing to quick results ended up making things worse

Last week I started digging out of a large planting strip in the front of our house. It was full of crushed stone but had enough soil in there that caused a jungle of weeds to start to take hold. I wanted to deal with it before they got out...

Staying loyal to a store though the hard times

We have a local game store in the neighborhood. The owners are friendly, there are constantly people there playing games, and they do quite a bit with the local kids and community. Overall a great company who treats their customers well. About five months ago a new game came out...

Three marketing campaigns every Shopify store should be running

It's best to have at least three marketing campaigns to attract and keep customers. You can use many different tactics or mixes of them: email marketing, social media, ads, etc. The important thing is to make sure you're tracking their performance and change or cut out tactics that under-perform. Customer...

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