I've received a lot of questions about Google's structured data update from last week. Today I want to address what Errors and Warnings are and how Google treats them. (They are Capitalized like Proper Nouns because they are Important Things) Errors are problems with the data or format of the...
Over time you'll be updating, renaming, and deleting pages and products from your Shopify store. Each time you do that, you risk losing the search results and search enhancements for the previous pages. That's because Google treats each url as a unique page. So even if you're just updating an...
Meta descriptions are extremely important to SEO. They are short summarizes of the page that search engines use for ranking and directly in the search results. A well written and descriptive meta description can end up directly in the search results which lets you tailor the sales copy to convince...
Google is now showing image thumbnails for more mobile searches. Based on data collected from RankRanger, images are showing up for 44% of search results now (up from 15%). This combined with Google's mobile-index and various other updates shows that mobile search is where many of Google's improvements are focused...
Sometimes in order to grow you have to quit. That might mean quitting bad habits or replacing them with better ones. It could mean quitting something you love doing because there's something you have to do. Or if could be admitting to yourself that you just can't do it. But...
Welcome to the 4th quarter of 2018. You've made it. Soon things are going to start getting crazy. Hopefully in good ways. Ways that involve order notifications and large deposits. I'm an over-planner by nature so whenever I see a busy period coming up, I'll try to get a head...
Recently a JSON-LD for SEO customer emailed about a drop in her traffic which she thought was due to a Pinterest change, but wasn't sure how to check. My first recommendation is to look in Google Analytics at your traffic by source/medium. That report will separate out your traffic sources...
While poking around Google's new Search Console I ran into this little option in the URL inspector. Notice the last item there, "Google-selected canonical" which is the inspected URL. I also popped up the help text for you too. The url I tested was the product-only url, one that looks...
Normally you want to have your products show up in Google. But every now and then you might want one to be hidden. For example, maybe there's a special version only for a specific reseller or maybe your supplier doesn't allow you to advertise a product at all. That's the...
Google is now using what they call mobile-first indexing for many stores. To understand this, you need to understand indexing first. Indexing is just the process where Google has software that downloads copies of your store, analyzes them, and adds the analysis to their database. It's also called crawling because...
Each tip includes a way to improve your store: customer analysis, analytics, traffic, SEO, customer acquisition, Rich Results, CRO... plus plenty of puns and amazing alliterations.