With the low levels of consumer trust right now, one metric you should be watching is your repeat purchase rate. This is the time to focus on retaining as many customers as you can as you don't know if they'll ever come back otherwise. You can start with a simple...
One thing to keep in mind, even if your store isn't showing positive growth doesn't mean it's not growing. If every other store is losing sales and market share like crazy but yours is holding steady or in a slight decline, that means your growth is holding back the losses...
I sowed some lettuce seeds in our garden awhile ago but they still haven't come up. The temperature was good so it was probably a problem with a nearby tree or they got washed away in some heavy rains we've had. Yesterday I re-sowed more into a tray. That way...
Last week we had a few warm days in Portland but they brought with them some high winds. High enough that they ripped out the old nails holding a a half-fence up in our side yard. The wood is old and the nails aren't the right type so the half-fence...
Someone was asking recently about the steps involved with switching domains. The current domain is hyphenated abc-xyz.com and want to switch to abcxyz.com. What's the recommended course of action here? While it's possible to switch domains, there's a short-term risk to their SEO. The best path is to follow these...
One important part of SEO is content. Without content, you'll find winning and keeping great results near impossible. Today's tiny tip is to start a list of story and topic ideas. Jot down pieces of things you hear about, see, or read about that sound interesting. When you need to...
When looking at your Shopify store's metrics it's important to compare how they are performing versus your past performance. Comparing your store against the industry or a competitor can be useful for benchmarking, but it doesn't tell you much about how you've improved. Only that you're better, equal, or worse...
Though we are all unique individuals, the majority of our activities are driven by habits. If your customers habits are to reorder after they run out of your product and you can see that, it's reasonable then to predict when they'll be buying again. Even the best habits get broken...
With the weather warming up for Spring here I've started to plant the next phase of our garden. We want to plant seeds when the soil is warm enough but we also don't want to wait too long or we'll miss out on our short growing season. Last Friday when...
One thing I've been wondering has been the impact of the COVID-19 crisis on long-term customer behavior. With April over, there's now a couple of months of data that can be used to see the actual impacts for your Shopify store. In Repeat Customer Insights the Customer Cohort report would...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.