Many Shopify stores are under-equipped for SEO. One of the main purposes Google exists is to help people search for information. Facts, statistics, opinions, essays, documents, images, videos, etc. That's all lumped into the boring term: content. The first step to Search Engine Optimization is having something that people want...
Last week a Repeat Customer Insights customer left me this review about the Cohort report: COHORT ANALYSIS automatically created from your store is unbelievable and a must-have for any startup focused on growth. Extremely happy with this new tool now one of my most valuable in our site! The Cohort...
Amazon's Prime Day is a good example of rewarding your best customers. Even though you have to pay to becoming a Prime member, Amazon has repeatedly said how those customers spend more than other segments. It acts as an interesting way to let your customers self-segment. Whether you love or...
While reading about Prime Day, I stumbled across this: Google has over 71 million search results for "amazon prime day". 2015 was the first Prime Day. That means in four years Amazon has had Prime Day mentioned on 71 million webpages. Even 1/100th of that would be a massive SEO...
A customer recently emailed me asking why Google was showing their product tags for their search result descriptions: It seems like search results for my collection pages are containing product tags of products contained within the given collections. Is there a way to prevent product tags from displaying in search...
Recently a customer was launching their first Shopify store and they were trying to figure out when to launch. Finally: is just opening with things being "good enough for now" better than having everything set up in an ideal way? The only reason I'd delay launching would be because you...
Now that everyone is getting ready for the 4th quarter rush, I wanted to give you some different advice. Instead of The Massive All You Ever Wanted to Know About Ecommerce During this Winter Holiday to Make Your Store Growth Hack to Success Like These Other 42 Stores guide... (one...
One over-arching theme I've seen since Google's latest structured data update has been the value of having your store's structured data handled by a specialized Shopify app. Sure you could hope you find a theme with that data built-in. Or use an app that includes it as a bullet point...
With any migration, major change, or even just moving around products it's easy to break product urls. Shopify does an okay job of catching and setting up redirects automatically but sometimes they miss a few or the moves are complex enough that they get confused. Here's how you can test...
With all the writing and email marketing I do, I've had to quickly improve how I create my titles. I don't have the luxury of taking days to create the perfect title. Here's the system I use. Draft 3-5 basic titles that give the gist of the article. Pick the...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.