Recently while looking over a Shopify store I was reminded of one of Google's quality guidelines: Don't deceive your users. I'm not going to get into what the store was doing because that's not the point (and hopefully they'll fix their store now that they know the rules). What does...
A JSON-LD for SEO customer Tom wrote in: To cut a long story short I've started to notice quite a few images (in google image search) that are definitely taken from my site, but link to other (spam) sites. My concern is that on some of the examples the title...
Updating the content of your page titles and meta description can have a significant impact on your Shopify store's SEO. Lin asks a related question: Does it matter that I write the keywords in the "Page Title" section or the "Meta Description" section? Can the words be repetitive for the...
Every now and then while helping JSON-LD for SEO customers, I see some who have enabled their store passwords. Enabling your store password for any extended period of time will wreck your SEO. If you need to enable it for a couple of hours or maybe a day while you...
My website is over 11 years old. In that time it's created a lot of links and gone through several reorganizations. And those reorganizations broke a lot of those links. If you've ever reorganized your Shopify store's products, collections, or changed your theme, there's a good chance you have some...
Recently I was talking with a business owner who was seeing some significant revenue growth. He wasn't sure exactly why because he rolled out a lot of changes recently: a redesign, better sales copy, and SEO work. When we went over his sales funnel, we found that the majority of...
Recently a customer emailed asking about how to get started with SEO with their new Shopify store. The SEO fundamentals like the title, description, and plenty of content are important. It's common to under-estimate how important those are. Once you've done that, the other major fundamental component is building links...
The other day I was trying to describe why Google and search engines have delays before changes show up. The problem I was having is the sheer amount of technical jargon and insider knowledge required to explain even an overview of it. Then I had a flash of inspiration... Don't...
Continuing the story about my long-lasting running sandals, there's another lesson. Since customers only placed one order per year, it can be difficult to know when they need another pair. They don't want to go too aggressive on the sales messages or it could burn people out on their company....
Two SEO terms that are frequently confused are indexing and ranking. Indexing means that Google is aware that a page exists. That's a purely mechanical process of Google finding a page and making an entry in their database for it. Ranking means that the page shows up in the search...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.