Awhile back I watched my 2nd grade daughter play in a for-fun soccer game. About midway through the match, her team started to slow down and was struggling to move the ball. By the end, they were barely able defend the goal. The reason why? Fatigue. They only had 5...
I'm reminded again and again how people don't think about opportunity costs. I was talking with a friend last week about a house that was for sale down the street. It's vacant and the owners have been trying to sell it for years now. Every spring they'd list it at...
Today's tiny tip is to make sure your abandoned cart emails are going out correctly. Abandoned cart campaigns can be highly profitable but also invisible since they don't have a single time they are sent. Today take a minute and check whatever system you use to make sure the emails...
My daughter's school called a snow day so classes started two hours late. At her school there was no snow and barely a smattering of ice. But the school district is large enough that it covers a wide area including hills 500 feet above sea level. Right where the snow...
For a few months I've had a worry about a key metric of my business. My gut was telling me it was a major problem but there was no way to know for sure with my current analytics. So finally yesterday I wrote some code to extract the data and...
When analyzing your customers, it's important to compare how they perform relative to the other customers. If you have a customer who has spent $1,000 in their lifetime, would you consider them a good customer? It's hard to answer that. $1,000 sounds like a lot. But if your average order...
If you're struggling with planning what to do with your Shopify store for the holiday season, here's one way to focus. Plan out what one thing you're going to do each week. This one thing should be about 2-4 hours of focused work. Something that you can do in half...
As this email shows, don't be afraid of sending your customers a short email. If you have something useful, share it. Don't hold onto it waiting for it to be perfect. Eric Davis
Recently a Repeat Customer Insights customer asked: I want to find out the average time between repeat orders? The average time between orders would be in the Customer Purchase Latency Analysis. Latency is the the delay between events so purchase latency is the delay between purchases. e.g. 2nd order is...
With Halloween almost over, it's time to prepare for your next promotion. But which one? Thanksgiving? Christmas? New Years? What holidays you use for promotion should depend on what your store sells. Each industry has its own moments and important days. The best thing to do is to take the...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.