This last weekend we went looking at a few open houses. Not because we're interested in buying but because we wanted to see the different architectures and remodels people have done. (Many homes in this area are from the 1920s) We barely walked into the last one before the agent...
Upgrading your Shopify theme can be risky but sometimes that risk is warranted, especially if it will help conversions. One good reason to upgrade is because your theme is using too small of product images. Some people think Shopify resize product images automatically but it's actually your theme that's creating...
Repeat Customer Insights now tracks how a customer was acquired. This article will explain how it translates Shopify's data into a useful filter. First order sources Every order in Shopify includes the order's source. On some orders it's a name like pos or web but others it's just a number...
Last week some heavy thunderstorms rolled through Portland. They freaked out the kid because she heard that lightning will hit tree and knock them onto houses. We explained to her how rare that is and not to worry about it. Well... About a hour later we heard reports of lightning...
Recently Kevin Hillstrom wrote: The result is this ... our product assortment dictates customer loyalty ... not the other way around. If you sell something that a customer only "wants" 1.5 times per year, you can flail away all you like with loyalty efforts and you'll be successful and the...
You know it's important to reward your best customers. Before that can happen, you need to know who they are. The first step is to define what you mean by best customers. Are these customers who have spent the most? Referred the most people to your store? Or bought several...
Email marketing is consistently near the top of the list for driving purchases on Shopify stores but it's also a strategy that gets way less attention and resources than other flashy options. Today's tiny tip is to help make your email marketing a tiny bit better. Open a browser you...
Last week I was helping someone dig through self-reported survey data to try to find some interesting metrics to report on. Oh boy was that complicated... Even ignoring the self-reporting aspect, the responses were so complex that it took forever just to understand the results of a single question. Even...
I don't feel like I'm that good of a marketer. The thing I do well is that I'm consistent. Every day I'm writing my emails and sending them out. Every day I'm helping customers by answering their questions and trying to make my writing clearer. Every month I'm scheduling dozens...
Today's tip is around adding alt text to images. Alt(ernative) text is a small amount of text that is used to describe an image. It's primarily used by screen readers for visually-impaired customers but search engines also use the content to better understand the image and rank it in the...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.