Your competitors influence how your customer behaves. On one end, if you're the only producer of a product and it's patent-protected, you're going to attract all of the customers who need and can afford the product. You have a lot of flexibility to do what you want without losing too...
When you offer multiple levels of a product, you want to make it easy for a customer to compare them. You could build in a custom compare feature into your Shopify store which can be useful for complex products with detailed specs. But not every product needs such a power...
For decades, every study and evaluation on customer buying behavior rates referrals as an important reason why someone bought. It's one of the sources that cannot easily be bought, at least not without long-term harm to relationships. That means you'll need to work extra hard to make sure your Shopify...
For the first time in 3.5 years, I came close to not getting a Shopify Tip out. Portland had some unprecedented levels of wind storms that started on Monday afternoon and have taken out hundreds of trees in the area. In the city of trees, that means lots of power...
Last week I improved the First Products report in Repeat Customer Insights so that it will now show you which products produce the most repeat customers. It does this by analyzing the product and customer data to calculate the Repeat Purchase Rate for each individual product (and variant). This means...
Our neighbor has been removing and cleaning up some overgrown shrubs and trees recently. While the plants added some nice privacy between our yards, a set of invasive blackberries took up residence under them and started to take over their yard (as blackberries will do). So they've been cutting, digging,...
I shattered my phone screen the other day. I pulled it out of my pocket, it slipped from my hand, and hit the hardwood floor just perfect enough to shatter the entire screen. Even with a wraparound case. It still runs but the screen is so covered with cracks that...
Awhile back I redesigned the pricing page of Repeat Customer Insights and wanted to write about the decisions I made that can apply to your Shopify store. A simple one that can really help is to highlight the popular option. This is done all the time in the software industry...
Ah, September. This has been one of the longest and one of the shortest years ever. Now would be a good time to start to analyze the customer behavior of last year's holiday shoppers. Did you have a lot of one-time buyers from the holidays? How many stuck around and...
Last week we had our A/C replaced. The old unit finally stopped working right before Portland's annual heatwave. We went with a previous contractor and by the end of the job they beat every expectation we had: Price, while high was close to what I expected and was still lower...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.