Shopify articles - Page 89

When you're bored but still want to improve your Shopify store

If you find yourself with some spare time on your hands, have you considered adding to your product descriptions? Having enough content on every page is a major component to SEO and attracting organic traffic. Sadly, the majority of Shopify stores I review don't have enough content so their SEO...

Bet the farm or sure-bets?

I was chatting with another business owner this week. They were worried about the current situation and how to get through it. They had a plan for a major improvement but it was clear that hope played a big factor in their plan. They were planning (hoping) their business would...

Change is happening but you can make it easier on your Shopify store

While many of us have immediate fears and problems to solve with the coronavirus, the majority of us will need to figure out how to run our business post-pandemic. Things may get back to "normal" but it won't be the normal we had before. Government policies will be different. Markets...

Help your customers stick around through uncertainty

With an unstable economic climate like we've had recently, your customers are going to shift into risk-avoidance. That means they are looking for guarantees and sure-bets. Most customers would rather buy from businesses they know and have already worked with. Spending the time and energy to evaluate someone new might...

Build up your earned traffic for your Shopify store

It's never a bad time to build up your earned traffic (e.g. SEO, content, email, community marketing). In good times it'll add to your bottom line. In bad times it can keep your head above water. In uncertain times it can give you a steadying effect as things swing back-and-forth....

How waiting on a Shopify theme redesign can protect your profits

I've been wanting to update the design of Repeat Customer Insights for awhile now. Since it's been functional and good enough, I put it off in favor of more useful features that customers would care about (e.g. Cohorts, Automatic Segmenting, etc). While planning 2020 I realized that the current design...

Give your repeat customers your best offers

If you're going to give discounts, bonus offers, or otherwise incentivize customers, your repeat customers should get the same deals (or better). I'm still surprised at how many companies don't do that and treat new customers better than their loyal customers. You'd expect bad behavior from cell phone carriers and...

Do you know where your Shopify store sales actually come from?

Sometimes I'll hear stories about a new marketing channel and how amazing it is, but then there's no sales data to back it up. It just "feels" good (read: fun to use). It's similar to how much social media is talked up as an email marketing disruptor, but then (not)...

Using time-to-revenue in your store to make short-term decisions easier

Time-to-revenue. In the early stages of your Shopify store or whenever you're deciding between multiple big decisions, it's useful to use this to influence your decisions. Looking at only the revenue or sales potential misses how costly time is. Doubling your sales sounds great. But if it takes 10 years...

Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.