Yesterday I wrote about how I ignored a pain in my foot and ended up with a blister that made it painful to walk. I've dealt with blisters before. Running long distances in sandals has taught me a lot about foot care. That night I ended up "dealing with it"...
A week ago I ordered a new set of socks. They were a bit thinner than normal but very comfortable and warm. But yesterday I went out for an unplanned hike to the grocery store (uphill both ways). By the time I got back, my left heel was killing me....
With the pace of change going on, it's hard to believe that March and Q1 is almost over. I've been writing about making plans around your business and Shopify store but I haven't shared much of mine. My high-level business strategies are staying the same. They've been refined and matured...
Speed is often good. Good for muscle cars. Good for web performance. Good for payment processing. But with decision-making, speed is the source of many problems and will make small issues into big ones. As people speed up decision-making they introduce errors. Some might be trivial and not even worth...
While in the middle of a crisis it's important to take care of yourself, the people around you, and your loved ones. That's so clear and self-evident that I'm not going into more depth on it. Once that's taken care of it becomes important to making sure your short-term (1-6...
If you find yourself with some spare time on your hands, have you considered adding to your product descriptions? Having enough content on every page is a major component to SEO and attracting organic traffic. Sadly, the majority of Shopify stores I review don't have enough content so their SEO...
I was chatting with another business owner this week. They were worried about the current situation and how to get through it. They had a plan for a major improvement but it was clear that hope played a big factor in their plan. They were planning (hoping) their business would...
While many of us have immediate fears and problems to solve with the coronavirus, the majority of us will need to figure out how to run our business post-pandemic. Things may get back to "normal" but it won't be the normal we had before. Government policies will be different. Markets...
With an unstable economic climate like we've had recently, your customers are going to shift into risk-avoidance. That means they are looking for guarantees and sure-bets. Most customers would rather buy from businesses they know and have already worked with. Spending the time and energy to evaluate someone new might...
It's never a bad time to build up your earned traffic (e.g. SEO, content, email, community marketing). In good times it'll add to your bottom line. In bad times it can keep your head above water. In uncertain times it can give you a steadying effect as things swing back-and-forth....
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.