Shopify articles - Page 89

Selling products like an obnoxious real estate agent

This last weekend we went looking at a few open houses. Not because we're interested in buying but because we wanted to see the different architectures and remodels people have done. (Many homes in this area are from the 1920s) We barely walked into the last one before the agent...

Itty bitty product images, how your Shopify theme might be hurting conversions

Upgrading your Shopify theme can be risky but sometimes that risk is warranted, especially if it will help conversions. One good reason to upgrade is because your theme is using too small of product images. Some people think Shopify resize product images automatically but it's actually your theme that's creating...

As rare as a lightning strike

Last week some heavy thunderstorms rolled through Portland. They freaked out the kid because she heard that lightning will hit tree and knock them onto houses. We explained to her how rare that is and not to worry about it. Well... About a hour later we heard reports of lightning...

Your product line determines customer loyalty

Recently Kevin Hillstrom wrote: The result is this ... our product assortment dictates customer loyalty ... not the other way around. If you sell something that a customer only "wants" 1.5 times per year, you can flail away all you like with loyalty efforts and you'll be successful and the...

How to assemble a VIP customer list in Shopify

You know it's important to reward your best customers. Before that can happen, you need to know who they are. The first step is to define what you mean by best customers. Are these customers who have spent the most? Referred the most people to your store? Or bought several...

Today's tiny task: try to subscribe to your own email list

Email marketing is consistently near the top of the list for driving purchases on Shopify stores but it's also a strategy that gets way less attention and resources than other flashy options. Today's tiny tip is to help make your email marketing a tiny bit better. Open a browser you...

The complexity of using survey data for decision making

Last week I was helping someone dig through self-reported survey data to try to find some interesting metrics to report on. Oh boy was that complicated... Even ignoring the self-reporting aspect, the responses were so complex that it took forever just to understand the results of a single question. Even...

Consistency over shiny

I don't feel like I'm that good of a marketer. The thing I do well is that I'm consistent. Every day I'm writing my emails and sending them out. Every day I'm helping customers by answering their questions and trying to make my writing clearer. Every month I'm scheduling dozens...

Today's tiny task: optimizing your product image alt text in Shopify

Today's tip is around adding alt text to images. Alt(ernative) text is a small amount of text that is used to describe an image. It's primarily used by screen readers for visually-impaired customers but search engines also use the content to better understand the image and rank it in the...

Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.