Loyal Buyers Decay, Too
The title of Kevin Hillstrom's article serves as a stark reminder that customer loyalty is temporary unless you keep working at it.
Analyze your customer's behaviors before they defect
Your customers aren't yours forever. One might have defected today, never to be seen again.
You need to analyze your customer behavior so you can reach them before they defect.
My articles this week
Snacking your way to a better converting Shopify store
The art of changing a customer's behavior with triggers
Designing a data analysis to remove risk
Eric Davis