A Repeat Customer Insights customer was asking about how the Frequency scores are calculated: How are your coming up with your frequency scores of 1-5? I get the recency and grading methodology but would like to better understand how those are being calculated. All three of the RFM scores are...
With Spring heating up competition for merchants, I'm having a lot more stores asking me for product review app recommendations. Those apps can be a conversion booster for social proof but many where impacted by Google's algorithm update last September/October. Given the amount of (in)action I've seen by them, I've...
When working on your product descriptions it's important to use all of the words customers use. I was searching our hardware store's website for a crowbar but their search turned up nothing. Even with different spelling combinations. Odd... I did a more general search to see if there was an...
The other day my wife saw a sweatshirt she really liked on sale. She grabbed it and a few other things for our kiddo at the same time. But when it came time to ship, it turned out that the sweatshirt wasn't in stock and the order was shipped without...
A Repeat Customer Insights customer was asking how to filter the exported customer list to find specific segments for their analysis. In Google Sheets: Load the customer export into a new spreadsheet or sheet Use Data > Create a Filter on the columns Then click the filter icon on the...
A customer emailed me about Repeat Customer Insights: Interested in your app. How technical do I need to be to install and utilize the app? Installing is easy, once you authorize the payment it'll get your data from Shopify and run the analyses automatically for you. I've tried to make...
Boxes. That's what much of my life has become. Anyone who has moved understands how unpacking boxes will take over all of your free time for weeks afterwards. I'm chipping away at it little by little. Unpack a box and wash some plates in the morning. Move some books to...
Last weekend we moved. Weeks of planning and hours of packing all cumulated in moving about a 1/4 mile away. It sounds silly to put that much work into such a short move but it's already made a world of difference. Even though we now have weeks of unpacking ahead...
Your actions influence your results. If you spend everyday working on your SEO, you'll grow your organic traffic. If you spend everyday helping customers and answering questions, you'll build their trust and earn repeat business. If you spend everyday talking on social media, you'll grow a following there. But the...
Yesterday I wrote about how I ignored a pain in my foot and ended up with a blister that made it painful to walk. I've dealt with blisters before. Running long distances in sandals has taught me a lot about foot care. That night I ended up "dealing with it"...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.