Shopify articles - Page 99

An early start to the holiday campaigns

Recently while digging through past emails, one caught my eye: Gift Guides for early shoppers. This was sent out on October 8th. October Looks like some retailers have already started their holiday marketing campaigns. Is yours ready? You still have time to install JSON-LD for SEO and receive Rich Results...

Start the month with a bang by using email marketing with your Shopify store

I'm amazed at how fearful Shopify stores are of email marketing. Sure there are examples of stores running some crazy complex system, but that's not required. You don't need an elaborate strategy or marketing automation. All the growth hacks, workflows, and flowcharts are optional (and useless in many cases). All...

High traffic doesn't always yield business success

Near where I live is a street full of high-rent retail. There is a ton of foot traffic in the area so the rents are probably justified, but not every business can make it work. The high-quality bakery? Absolutely. Line out the door and around the block. The artisanal tea...

Spotting behavioral changes in your customers

In data-heavy reports like Repeat Customer Insights' Cohort Report it can be difficult to understand what the data is telling you. That's why the report uses shading in addition to the values. The shading is automatic and makes it easier to spot changes, trends, and outliers without having to read...

Google algorithm update for June

This week expect some fluctuations in Google Search as they release another core algorithm update. They release these updates a few times per year and have been more transparent about their releases recently. This one they even pre-announced a couple of days ahead of time. Search Engine Journal has some...

How to understand what a customer cohort is doing

With the recent release, Repeat Customer Insights now includes 10 different cohort reports. Sadly, in my rush to get them into customers' hands I haven't written much about them at all. It's time to change that. Cohort reports can be very information dense, especially if you're not familiar with their...

Using latency to detect defecting customers in your Shopify store

Detecting defecting customers is a valuable step in optimizing a Shopify store's revenue. If you can find and predict when a customer decides to buy from your competitor, you can try to preempt that and bring them back to your store. Even capturing a small percentage of those customers can...

Give each customer segment a purpose

One way to approach customer segments is to define your segments and then give each one a purpose. First create a segment of customers based on some common behavior behavior. Then reflect and think about their behavior by putting yourself in their place. What do they want? What do you...

How to find the top 1% of your customers using RFM

Recently Richard asked how to find their best 1% customers in Repeat Customer Insights. In the majority of the sources I've researched, Recency is the most valuable measurement followed by Recency/Frequency. Some ignore the Monetary one completely, but it has many uses. The big question to start with is, what's...

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