The major yardstick used in Shopify SEO is how your Shopify store ranks for specific search terms. That's like that standardized commodity or unit of measure that's talked about. Like a liter. (Don't get me started on the USA and the metric system...) "I'm ranked #1 for woman's shoes." "I...
Recently a JSON-LD for SEO customer emailed me about their collections in Shopify: I would like to check with you if this will create rich snippets for my collections? So for example the brand "collection" - Acme? Will this show an accumulative total of reviews for each product within the...
Recently my daughter graduated preschool and getting ready for kindergarten. It's an important day for her because she sees it as her becoming a Big Kid day. A big kid who gets to go to the big kid school. As part of her graduation we're going to take her out...
A customer Andrew emailed me a question about his traffic and SEO. I was curious if you have any tips outside of using your app to help with our website SEO? I'm getting roughly x people a day coming to the website, which is pretty low for sure. I'm not...
Recently a new customer for JSON-LD for SEO was asking about product tags and their role with SEO. We have 20 product tags per product which are keyword rich - is the only way to get these indexed by google to have them on the product images - surely they...
A Repeat Customer Insights customer emailed me a great question that every shop should think about: What do you see is the best way to increase the first repeat purchase rate? The first repeat purchase rate is the most critical because what happens there determines if a customer will only...
A subscriber Jeremy asked: I was basically trying to figure out why I'd use the "snippet" thing inside of Shopify instead of just a regular html snippet. Is there any benefit to creating a Shopify snippet instead of just using that directly? A snippet is just a piece of HTML,...
In a few hours from now the solar eclipse will be visible from my house. I'm just outside the totality but it wasn't worth dealing with the crowds of people to drive someplace that was. A lot of companies have jumped on this event and created marketing campaigns around it....
Tyler recently wrote me: One quick question - If I add one of the product review apps to my website do I have any control over removing negative reviews or is it basically no matter what the review is, they all show up? This is a common fear because on...
Subscriber Norma had a great question about having Rich Snippets on out of stock pages: But what's the point of having out of stock pages with rich snippets? Is it just to get people to her site in general? (even though they'll land on an out of stock page? Seems...
Each tip includes a way to improve your store: customer analysis, analytics, traffic, SEO, customer acquisition, Rich Results, CRO... plus plenty of puns and amazing alliterations.