Shopify articles - Page 98

Promising the world, but only delivering 54%

We went to an open house this last weekend to get a better understanding of the area. The house was listed at 1,750 sq feet but only 2 bedrooms so something seemed off. Once we saw it, it was clear. The agent decided to include a cramped unfinished basement as...

Business downturn or are you selling soup in the summer?

Last week my wife and I went out for soup for lunch. It was a sunny day but something about a warm, rich soup sounded good. When we showed up there was only one other person there which seemed odd at first. This place was super popular a few months...

Shipping out Q3 and getting Q4 from the Shopify warehouse

The last day of the 3rd quarter has now passed. "What are you doing to end it on a high note?" "Are you happy with the direction things have gone over the past 3 months?" "How will you start the 4th quarter?" You should ask yourself questions like this regularly....

Back to school, time to prepare for Q4 in your Shopify store

Recently the kiddo started school again. For me, this marks the start of the fall busy season. Much more than the changing leaves or cool weather. That's about two months of time to get any final features developed and released before the holiday crunch starts. I usually don't like to...

Marketing to your strengths

You need to take into account your strengths when marketing. If you're naturally a shy person, don't make PR and interviews a core strategy you use. Use writing, ads, or email marketing. Something you can do the bulk of the work without having to interact with the public. Or if...

Stealing back lost time

Last week I went in for a checkup first thing in the morning. The problem is that mornings are my prime time for running and writing which meant I'd lose the most valuable 2 hour block of my day. I thought about rescheduling but this doctor had a three month...

The easy way to start bundling products for bigger orders

Bundling has been a popular tactic for years as a way to increase your Average Order Value. It's gotten so big that there are entire Shopify apps dedicated to product bundling. But you don't have to go all enterprise with bundles. You could get started by just creating a single...

Selling products like an obnoxious real estate agent

This last weekend we went looking at a few open houses. Not because we're interested in buying but because we wanted to see the different architectures and remodels people have done. (Many homes in this area are from the 1920s) We barely walked into the last one before the agent...

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