Shopify articles - Page 98

Testing URL redirects in Shopify to rescue lost traffic

With any migration, major change, or even just moving around products it's easy to break product urls. Shopify does an okay job of catching and setting up redirects automatically but sometimes they miss a few or the moves are complex enough that they get confused. Here's how you can test...

How to spawn titles quickly for content and email marketing

With all the writing and email marketing I do, I've had to quickly improve how I create my titles. I don't have the luxury of taking days to create the perfect title. Here's the system I use. Draft 3-5 basic titles that give the gist of the article. Pick the...

Don't deceive your users.

Recently while looking over a Shopify store I was reminded of one of Google's quality guidelines: Don't deceive your users. I'm not going to get into what the store was doing because that's not the point (and hopefully they'll fix their store now that they know the rules). What does...

How to deal with other stores stealing your content and SEO

A JSON-LD for SEO customer Tom wrote in: To cut a long story short I've started to notice quite a few images (in google image search) that are definitely taken from my site, but link to other (spam) sites. My concern is that on some of the examples the title...

Fixing holes in your SEO bucket via broken link repairs

My website is over 11 years old. In that time it's created a lot of links and gone through several reorganizations. And those reorganizations broke a lot of those links. If you've ever reorganized your Shopify store's products, collections, or changed your theme, there's a good chance you have some...

Double your traffic, double your revenue

Recently I was talking with a business owner who was seeing some significant revenue growth. He wasn't sure exactly why because he rolled out a lot of changes recently: a redesign, better sales copy, and SEO work. When we went over his sales funnel, we found that the majority of...

Shopify SEO: the fundamentals are important to get right

Recently a customer emailed asking about how to get started with SEO with their new Shopify store. The SEO fundamentals like the title, description, and plenty of content are important. It's common to under-estimate how important those are. Once you've done that, the other major fundamental component is building links...

Remember CARS to remember how Google and SEO works

The other day I was trying to describe why Google and search engines have delays before changes show up. The problem I was having is the sheer amount of technical jargon and insider knowledge required to explain even an overview of it. Then I had a flash of inspiration... Don't...

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