Yesterday Shopify announced that they are starting to release a Product Cost feature. On Thursday October 25th, Shopify will start introducing Product Cost. This feature enables merchants to record the unit cost of their variants, track margin, and report on product performance within Shopify. This feature will roll out to...
A Repeat Customer Insights customer was asking about how the automatic segmenting works: How does Repeat Customer Insights Define its types, like a "Whale"? The segments are defined based on the 2 of the RFM scores. If you look at the Customer Grid you can see how two scores intersect...
With the new version of Google's Search Console officially launched, I'm starting to review what it offers compared to the old version. One tool that's heavily promoted is the new URL Inspection Tool. It's linked to from the sidebar but also in that big search box on top of every...
While poking around Google's new Search Console, I found a new report on Rich Results. From what I've gathered in their help docs, it looks like it'll tell you how many clicks and impressions you've received for Rich Results including Rich Snippets. I wouldn't trust Search Console as the sole...
One thing I've been predicting is that Google's structured data guidelines will be getting tougher. For the past few years Google Search hasn't required a lot of data. Supplying more data was nice but it didn't seem like Google would use it. Then in December's Google update, much of that...
Sometimes you'll happen across SEO advice that mentions modifying the robots.txt file. That file does quite a few things but it's also fully controlled by Shopify so you can't modify it. That's probably a good thing since it's a bit arcane and really easy to mess up. Some things like...
I saw a comment in a business community I'm a member of that I wanted to call out. The business owner was lamenting that they were progressing too slowly. Which then lead to my response: My point is that labeling your work as "too slow" is comparing what you're doing...
A customer recently asked a quick question about sitemaps: After I change many urls in my shop, should I resubmit the sitemap to google? Resubmitting your sitemap after major changes could be useful. It won't hurt and could speed up Google finding the new urls in the short term. In...
One question I get frequently from Repeat Customer Insights customers is, when should I contact customers? The simple answer is: frequently and as soon as possible. But that's not useful is it? Based on the data I've seen, the biggest gap Shopify stores have with repeat customers is getting a...
Your Shopify store's Repeat Purchase Rate is an important metric that shows how loyal your customers are. An even more important metric is the Repeat Purchase Rate between the 1st and 2nd orders. This measurement tells you how well your store is converting one-time customers into repeat customers. A 10%...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.