My website is over 11 years old. In that time it's created a lot of links and gone through several reorganizations. And those reorganizations broke a lot of those links. If you've ever reorganized your Shopify store's products, collections, or changed your theme, there's a good chance you have some...
Recently I was talking with a business owner who was seeing some significant revenue growth. He wasn't sure exactly why because he rolled out a lot of changes recently: a redesign, better sales copy, and SEO work. When we went over his sales funnel, we found that the majority of...
Recently a customer emailed asking about how to get started with SEO with their new Shopify store. The SEO fundamentals like the title, description, and plenty of content are important. It's common to under-estimate how important those are. Once you've done that, the other major fundamental component is building links...
The other day I was trying to describe why Google and search engines have delays before changes show up. The problem I was having is the sheer amount of technical jargon and insider knowledge required to explain even an overview of it. Then I had a flash of inspiration... Don't...
Continuing the story about my long-lasting running sandals, there's another lesson. Since customers only placed one order per year, it can be difficult to know when they need another pair. They don't want to go too aggressive on the sales messages or it could burn people out on their company....
Two SEO terms that are frequently confused are indexing and ranking. Indexing means that Google is aware that a page exists. That's a purely mechanical process of Google finding a page and making an entry in their database for it. Ranking means that the page shows up in the search...
Happy 4th of July to you. As the US's Independence Day, it gets a lot of attention every year. Today and through the weekend is a good time to feature your summer promotions (or create one if you don't have one yet). It will be competitive though as many other...
Rankings are a 0-sum game. You're directly fighting with competitors. If one is doing a better job at SEO then they can beat you in rankings. Meaning even if you're doing everything right, if they are doing 1% more than you then they'll win. The best SEO strategy includes work...
With July underway, it's important to be looking forward to the rest of the year. Especially the holiday season. It might seem premature but many of the bigger ecommerce stores plan their campaigns and promotions months in advance. Then there's SEO which takes months before it's impact is noticed. Take...
I review a lot of Shopify stores each week. One thing that comes up time and time again is old code lying around from apps that have been uninstalled. For back office only apps like my Repeat Customer Insights that don't touch the storefront, uninstalling is simple and clean. It's...