I look at a lot of Shopify themes as part of the initial review I do for every new JSON-LD for SEO Plus+ customer. While reviewing one store, I happened to take a look at what their theme was adding for the structured data when I spotted this beauty: This...
A customer recently emailed me about their frustration with how Google ads use review data: Amazon competes with me for the term in paid ads. They say [CUSTOMER's TRADEMARK] and show their star rating in the ad. But the stars have nothing to do with a product, but for Amazon...
46% in 2015. 54% in 2016. 64% in 2017. 66% in 2018. And now 69% in 2019. That's the trend of how many sales happen on mobile during Black Friday / Cyber Monday across all of Shopify. Yet a lot of stores still design for desktop first and then leave...
Tom wrote me the other day: [For SEO,] would you recommend me starting a blog via the: 1) Shopify Blog feature? or 2) On a WordPress Site? I have heard that WordPress have better SEO. TBH I think Shopify is pretty good (but I have absolutely no idea!). WordPress has...
As I wrote in yesterday's Shopify Dispatch, the last week of the year has always been framed as Business-mas for me. It's the last week businesses can make purchases to offset taxes for the calendar year. It's also the time when they know how well the year went so they...
Last year around this time I wrote a few Tiny Tasks. They distilled my advice into quick things you can do while in the middle of the busy season. They were well received so I'm going to start those back up, starting with today (but with a better name). Today,...
One thing I find myself thinking about regularly is sawdust. Yes, sawdust. Not in the "stuff that collects when you cut a piece of wood" sense. Sawdust in the sense that Jason Fried wrote about over a decade ago. That's where your business is creating by-products or waste through its...
With summer over and the kiddo back in school, I've finally started to get back into my regular routine. Much of my business has been built on routines. They are one of my Secret Weapons Of Success (TM) (C) (R). Much of that is intentional. My marketing channels, processes, and...
The other other day my grocery store sent out a receipt for a purchase months ago. Then later on they sent out this email. Yesterday, our email receipt system sent out receipts from past purchases you made in January and February. If you got one, please rest assured: You were...
With my Shopify customers' getting ready for their busy season, I've scheduled time to work on smaller tasks that have been put off. Many of these are optimizations to my business processes and systems to make things run smoother. One was to remove the AdRoll retargeting code I was using....
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.