Shopify articles - Page 97

As rare as a lightning strike

Last week some heavy thunderstorms rolled through Portland. They freaked out the kid because she heard that lightning will hit tree and knock them onto houses. We explained to her how rare that is and not to worry about it. Well... About a hour later we heard reports of lightning...

Your product line determines customer loyalty

Recently Kevin Hillstrom wrote: The result is this ... our product assortment dictates customer loyalty ... not the other way around. If you sell something that a customer only "wants" 1.5 times per year, you can flail away all you like with loyalty efforts and you'll be successful and the...

How to assemble a VIP customer list in Shopify

You know it's important to reward your best customers. Before that can happen, you need to know who they are. The first step is to define what you mean by best customers. Are these customers who have spent the most? Referred the most people to your store? Or bought several...

Today's tiny task: try to subscribe to your own email list

Email marketing is consistently near the top of the list for driving purchases on Shopify stores but it's also a strategy that gets way less attention and resources than other flashy options. Today's tiny tip is to help make your email marketing a tiny bit better. Open a browser you...

The complexity of using survey data for decision making

Last week I was helping someone dig through self-reported survey data to try to find some interesting metrics to report on. Oh boy was that complicated... Even ignoring the self-reporting aspect, the responses were so complex that it took forever just to understand the results of a single question. Even...

Consistency over shiny

I don't feel like I'm that good of a marketer. The thing I do well is that I'm consistent. Every day I'm writing my emails and sending them out. Every day I'm helping customers by answering their questions and trying to make my writing clearer. Every month I'm scheduling dozens...

Today's tiny task: optimizing your product image alt text in Shopify

Today's tip is around adding alt text to images. Alt(ernative) text is a small amount of text that is used to describe an image. It's primarily used by screen readers for visually-impaired customers but search engines also use the content to better understand the image and rank it in the...

Segment based on what customers do, instead of what they say

Individual customer behavior is hard to detect. People say the craziest things sometimes and trying to make sense of it will be frustrating. But when you can look at groups of customers, trends and patterns can appear. Customer segmenting tries to group similar customers together. It can be by demographics,...

Pretty bad predictions: Portland snow in summer

While waiting at the dentist recently, my phone alerted me about some snow starting. In Portland. In summer. When it was 59 F outside. Predicting the weather is difficult but there are rare predictions and crazy predictions. Predicting snow at sea level when it's 59 is a crazy prediction. That's...

Another Google bug: Invalid value type for field "availability"

In the first few months of 2019 Google released a bunch of new reports for Search Console for structured data. Along with the new reports come various new bugs. Bugs in Search Console are nothing new, I've discovered and written about several of them over the years. With the new...

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