We went to an open house this last weekend to get a better understanding of the area. The house was listed at 1,750 sq feet but only 2 bedrooms so something seemed off. Once we saw it, it was clear. The agent decided to include a cramped unfinished basement as...
Today's Shopify tip is a simple one: Every time you publish a new theme, go through a full checkout. It sounds too simple but when it catches a checkout-blocking bug just once, you'll be happy you did it. If you have the time or a team, ideally you'd have a...
Last week my wife and I went out for soup for lunch. It was a sunny day but something about a warm, rich soup sounded good. When we showed up there was only one other person there which seemed odd at first. This place was super popular a few months...
The last day of the 3rd quarter has now passed. "What are you doing to end it on a high note?" "Are you happy with the direction things have gone over the past 3 months?" "How will you start the 4th quarter?" You should ask yourself questions like this regularly....
Recently the kiddo started school again. For me, this marks the start of the fall busy season. Much more than the changing leaves or cool weather. That's about two months of time to get any final features developed and released before the holiday crunch starts. I usually don't like to...
You need to take into account your strengths when marketing. If you're naturally a shy person, don't make PR and interviews a core strategy you use. Use writing, ads, or email marketing. Something you can do the bulk of the work without having to interact with the public. Or if...
Last week I went in for a checkup first thing in the morning. The problem is that mornings are my prime time for running and writing which meant I'd lose the most valuable 2 hour block of my day. I thought about rescheduling but this doctor had a three month...
One thing I've been noticing recently has been the attention paid to unboxing experiences (and the lack of attention). On one end is Apple where their products feel like they had a considerable amount of time and care put in to make the experience pleasant. Then on the other end...
Bundling has been a popular tactic for years as a way to increase your Average Order Value. It's gotten so big that there are entire Shopify apps dedicated to product bundling. But you don't have to go all enterprise with bundles. You could get started by just creating a single...
This last weekend we went looking at a few open houses. Not because we're interested in buying but because we wanted to see the different architectures and remodels people have done. (Many homes in this area are from the 1920s) We barely walked into the last one before the agent...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.