I'm frequently asked for recommendations to consultants or service providers. I have a handful I've worked with or been in close contact with over the years. Conversion Rate Optimization, Customer Experience, Design: Ilana Davis (yes we're related) - she finds where buying friction exists in ecommerce stores and adapts the...
Yesterday I went out to lunch to a local food cart pod. (Food carts are a big thing here in Portland) Normally during the middle of winter, their business slows overall but some still stay busy due to the foods they offer. This week two of the carts joined forces...
Two things today. First, I launched a simple calculator "app" for Shopify that will let you estimate how much your Shopify bill would be at various plans. Several customers were asking for recommendations on which Shopify plan to use or if upgrading would be worth it so I figured I...
This past weekend I worked on our taxes. Our accountant uses a computer program to collect our data which she then turns into the reams of paper the IRS wants. The software is customized to include our prior years data and forms which speeds everything up. Annoyingly though, every year...
As part of Repeat Customer Insights I'll review the metrics for some Shopify stores and give them some advice. One common piece of advice I give is to improve how new customers are treated and to try to get them to place a second purchase. Kevin Hillstorm gives the same...
The last couple of years I've been hearing that it's a "best practice" to delete inactive subscribers from your email lists. Basically, find those people who aren't opening and clicking and delete them. The only two reasons I've heard are: It makes deliverability "better" Your open and click rates will...
Before Enlightenment chop wood, carry water. After enlightenment chop wood, carry water. Zen Buddhism quote I keep a version of this quote in a file I look at everyday. Even though I don't follow Buddhism, it serves as a reminder to me about effort and what I consider 'best...
Customer behavior can be difficult to understand when you're looking at only a handful of customers. I was looking at some reports for my apps recently and I saw several people who started to install JSON-LD for SEO but then stopped halfway through. The most curious ones where the ones...
Recently a Repeat Customer Insights customer was asking what were the order counts in Customer Purchase Latency analysis. In there the orders are "sequenced" for each customer and then aggregated by that order sequence along with other aggregate metrics. Simple right? Just joking... An example is easier to understand: Say...
Today I had to wash my mouse pad. Even though it looked fine, it was causing too much friction with my mouse that it was grating on my nerves. Friction is good in same cases but not with computer mice or ecommerce. Friction is what causes visitors to leave your...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.