Shopify articles - Page 95

Key performance indicators for single-purchase products

Repeat Customer Insights focuses on repeat customer metrics but one customer was asking about what to look for with new customers: This may seem like a strange question but do you have any suggestions for an app/methodology/dashboard to capture New Customer Insights? Traffic and conversion metrics are going to be...

Optimize a New Customer Welcome campaign

When it comes to repeat customers, getting the second order is the hardest thing. Most stores I review for Repeat Customer Insights are limited by their one-time customers failing to convert to two-time customers. It's an industry-wide phenomenon. Breaking through that wall can really make a difference though. Once a...

Create a New Customer Welcome campaign

One high leverage email campaign for Shopify stores is the New Customer Welcome campaign. Usually its the newer stores that are missing this, though even popular and established stores lack them too. With a New Customer Welcome campaign you're trying to start off a customer relationship on the right foot....

It's not a SEO problem, it's a lack of content problem

Many Shopify stores are under-equipped for SEO. One of the main purposes Google exists is to help people search for information. Facts, statistics, opinions, essays, documents, images, videos, etc. That's all lumped into the boring term: content. The first step to Search Engine Optimization is having something that people want...

"Extremely happy with this new tool now one of my most valuable in our site"

Last week a Repeat Customer Insights customer left me this review about the Cohort report: COHORT ANALYSIS automatically created from your store is unbelievable and a must-have for any startup focused on growth. Extremely happy with this new tool now one of my most valuable in our site! The Cohort...

Create your own Amazon Prime Day

Amazon's Prime Day is a good example of rewarding your best customers. Even though you have to pay to becoming a Prime member, Amazon has repeatedly said how those customers spend more than other segments. It acts as an interesting way to let your customers self-segment. Whether you love or...

How Amazon nailed SEO with Prime Day

While reading about Prime Day, I stumbled across this: Google has over 71 million search results for "amazon prime day". 2015 was the first Prime Day. That means in four years Amazon has had Prime Day mentioned on 71 million webpages. Even 1/100th of that would be a massive SEO...

Why your Shopify collections are showing nonsense text in the search results

A customer recently emailed me asking why Google was showing their product tags for their search result descriptions: It seems like search results for my collection pages are containing product tags of products contained within the given collections. Is there a way to prevent product tags from displaying in search...

When should you launch your Shopify store?

Recently a customer was launching their first Shopify store and they were trying to figure out when to launch. Finally: is just opening with things being "good enough for now" better than having everything set up in an ideal way? The only reason I'd delay launching would be because you...

Today's tiny task: add SEO data for one product

Now that everyone is getting ready for the 4th quarter rush, I wanted to give you some different advice. Instead of The Massive All You Ever Wanted to Know About Ecommerce During this Winter Holiday to Make Your Store Growth Hack to Success Like These Other 42 Stores guide... (one...

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