Your Shopify store's Repeat Purchase Rate is an important metric that shows how loyal your customers are. An even more important metric is the Repeat Purchase Rate between the 1st and 2nd orders. This measurement tells you how well your store is converting one-time customers into repeat customers. A 10%...
Yesterday I was able to clear three hours out of my schedule. No emails. No busywork. No interruptions. No servers having issues with Shopify's overwhelmed API. In that (short) block of time I started on a feature for Repeat Customer Insights that I first read about over a year ago...
A JSON-LD for SEO customer was asking me a few questions about his Shopify store's performance the other day. The product pics I use in my shop range approx.. from 100kb to 1.2mb. Is it worthwhile to reduce the large ones to a smaller size? And what is a kind...
Customer lifetime value (LTV or CLTV) is a useful metric for a lot of things in Shopify. One area where I like to urge caution with it in as part of your customer acquisition budget. The common advice is to make sure you spend less to acquire a customer than...
The other day I had a pleasant customer service experience from a large company. These are so rare these days that it stuck with me so I wanted to share it in hopes you get an idea or two on how you could do something similar. I use Walgreens to...
Ah Valentine's Day, one of the starting retail holidays of the new year. For some stores, it's a big one too. Easily in the top five sales-wise outside the winter holidays. It's probably too late to plan a big campaign around it this year if you haven't started yet. Though...
Roy was comparing his repeat customer metrics in Shopify, Google Analytics, and Repeat Customer Insights and noticed they were all different: How do you define "repeat purchaser"? Your numbers are way different from the numbers I get from Shopify and Google analytics. Each system defines "repeats" differently. In Google Analytics...
Last week our internet contract ended so I setup a new one with Comcast. Same address. Same billing. Same account. Then yesterday I received a letter from them asking us to take their service with them on our move. Our move. Yeah for some reason, renewing a contract with Comcast...
While reading about what's new in Google's Search Console I heard that their (buggy) Rich Cards report has finally been retired. For years that report would include the wrong data and was confusing everyone by mixing up Rich Cards and Rich Snippets. (Rich Snippets are better looking results, Rich Cards...
With Shopify releasing their 2018 Black Friday to Cyber Monday stats recently, I wanted to compare them to last years. The first one I'm interested in is the conversion rate by source. Conversion rate is such a key metric for your business that it's an important one to watch. The...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.