Shopify articles - Page 94

Getting back on the treadmill

This morning I willingly subjected myself to 16 minutes of pain. It was my first run in over four months. Back in September I had a health issue come up so I decided to stop running for a bit so it could clear up. At the time I had already...

One of the best investments of 2018

There's an investment you can make this year that has the chance to get you a 10x, 100x, or maybe even a 1,000x return. It will take a few hours of time at first but the payoff will be worth it. It is... Books Those little bundles of dead tree...

Monday Morning Metrics: see how your Shopify store performed last week

This morning, customers of Repeat Customer Insights received a nice present in their email inbox. They've gotten the first Monday Morning Metrics report. Monday Morning Metrics is a new feature of Repeat Customer Insights that serves to highlight and celebrate how your Shopify store did last week. Its focus is...

Don't assume you need more traffic to your Shopify store

Yesterday I was talking to a friend about his plans for 2018. He runs a one-person ecommerce/coaching business with a very personal oriented marketing. He wanted to increase his sales this year and had a bunch of plans around attracting new customers. But one thing he said caught my attention....

Make your advertising budgets fluid as customer behavior changes

Starting in November I had to lower my own advertising budgets because there was a high demand which was driving prices up. I ended up dropping my own advertising to 1/8th of the prior levels. But now that the holiday season is winding down I'll be starting to increase it...

The early marketer catches the customer

For the past month writing has been difficult for me. Yes, even I the writer of the daily email has struggled many days to write. It's not writers block or not having any ideas for topics. It's simpler than that. I became complacent enough in my writing process that I...

Catching long-tail keyword traffic with Shopify collection pages

A customer wrote me with an SEO question about using collections as a way to get additional, long-tail SEO traffic. Was curious on your thoughts on creating collection pages for specific key phrases. [...] I created a collection page and used my tags [REDACTED] and [REDACTED] to populate the page....

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