This morning I willingly subjected myself to 16 minutes of pain. It was my first run in over four months. Back in September I had a health issue come up so I decided to stop running for a bit so it could clear up. At the time I had already...
When deciding where to focus your SEO time, should you spend time on product pages that have Rich Snippets already or ones that don't have any yet? Ideally both. There's good reasons to promote all of your products. When you focus your SEO work on the products with Rich Snippets,...
There's an investment you can make this year that has the chance to get you a 10x, 100x, or maybe even a 1,000x return. It will take a few hours of time at first but the payoff will be worth it. It is... Books Those little bundles of dead tree...
This morning, customers of Repeat Customer Insights received a nice present in their email inbox. They've gotten the first Monday Morning Metrics report. Monday Morning Metrics is a new feature of Repeat Customer Insights that serves to highlight and celebrate how your Shopify store did last week. Its focus is...
With higher end products it can be difficult to get a customer to make a purchase. You should do everything you can to drive home the value of the product and how it's worth more than the price, but the price still can have a major impact on your conversion...
Yesterday I was talking to a friend about his plans for 2018. He runs a one-person ecommerce/coaching business with a very personal oriented marketing. He wanted to increase his sales this year and had a bunch of plans around attracting new customers. But one thing he said caught my attention....
When you're trying to make advertising work, there's a simple calculation you can use to get a rough idea on how much you can spend per click. Multiply your purchase conversion rate by the first order's average value (AOV) and your margin. For example, 3% conversion rate X $50 AOV...
Starting in November I had to lower my own advertising budgets because there was a high demand which was driving prices up. I ended up dropping my own advertising to 1/8th of the prior levels. But now that the holiday season is winding down I'll be starting to increase it...
For the past month writing has been difficult for me. Yes, even I the writer of the daily email has struggled many days to write. It's not writers block or not having any ideas for topics. It's simpler than that. I became complacent enough in my writing process that I...
A customer wrote me with an SEO question about using collections as a way to get additional, long-tail SEO traffic. Was curious on your thoughts on creating collection pages for specific key phrases. [...] I created a collection page and used my tags [REDACTED] and [REDACTED] to populate the page....
Each tip includes a way to improve your store: customer analysis, analytics, traffic, SEO, customer acquisition, Rich Results, CRO... plus plenty of puns and amazing alliterations.