Shopify articles - Page 94

An extra Saturday for everyone

Our solar system has blessed us with an extra Saturday this month. You could use it for a "sale that happens only once every four years". Or take a day off and recover from the month (or new year). Whether you take the more work or more play option, make...

Why Open Graph tags don't help your Shopify SEO

A JSON-LD for SEO customer was asking recently about Open Graph tags and Rich Results: Our tech audit is now showing that our Open Graph tags are incomplete for some pages and products. Does this have anything to do with Rich Results? Open Graph tags are different than Rich Results....

Give your metrics a gut check

After you've collected last years metrics, take a quick at them and write down what they're telling you. For example, Where there more orders than you expected? How does the Average Order Value (AOV) of the entire year compare to what you've been using? Where the most successful campaign results...

A simple call to action might be all you need

Calls to action (CTAs) are important but they don't need to be perfect. Start with something basic and then work to improve it as you go. The simplest one is to just describe how your product helps your customer. For example: Repeat Customer Insights helps you better understand your customer...

It's time to shift into brand building

With the winter holidays over, now's the time to start nurturing your new customers. They're probably burnt out with product offers by now so focus on brand building types of content: how to use their products, other customer's experiences, proactive customer service. Keep it up during the post-holiday slump and...

Paid ads and Product Rich Results

A customer recently emailed me about their frustration with how Google ads use review data: Amazon competes with me for the term in paid ads. They say [CUSTOMER's TRADEMARK] and show their star rating in the ad. But the stars have nothing to do with a product, but for Amazon...

This Black Friday trend is crystal clear for Shopify stores

46% in 2015. 54% in 2016. 64% in 2017. 66% in 2018. And now 69% in 2019. That's the trend of how many sales happen on mobile during Black Friday / Cyber Monday across all of Shopify. Yet a lot of stores still design for desktop first and then leave...

Should you use WordPress or Shopify for your store's blog?

Tom wrote me the other day: [For SEO,] would you recommend me starting a blog via the: 1) Shopify Blog feature? or 2) On a WordPress Site? I have heard that WordPress have better SEO. TBH I think Shopify is pretty good (but I have absolutely no idea!). WordPress has...

Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.