October and early November are busy times for myself and other Shopify consultants. Our busy cycles start as stores are prepping for their own cycle. And some stores operate on completely different cycles. A swimwear customer has peaks in spring and summer. Cycles happen, whether you like them or not....
In Repeat Customer Insights there's a metric called the Repeat Sales Percentage that I haven't seen anywhere else. It's a simple metric that is just a simple percent. But embedded in it is some insights that can reveal a lot about your Shopify store and your customers. Repeat Sales Percentage...
Finding which sets of customers to target with your marketing messages is important. A customer of Repeat Customer Insights was asking about how to find their potential best customers and if possible, ones who've ordered during a specific time. Today, we are trying to identify now who are our potential...
Product reviews are a solid strategy to boost social proof and trust. But how often do you review your reviews? I'm not talking about a moderation strategy or responding to negative reviews. I'm talking about, how often do you look at your reviews as a way to better understand your...
Yesterday I was asked by an author for a quote about retention that I wanted to share: What is your #1 tip to improve customer retention for an eCommerce store? Make sure you're sending emails to new customers that eventually leads them to make a second purchase. Don't assume they'll...
Recently a new store emailed me about how fake reviews work in Google. Just to make sure, the star will appear even if it not real reviews ? I mean I can put fake reviews on my website as I launched it few weeks ago so I do not have...
With the recent release of Repeat Customer Insights' Automatic Customer Segmenting feature, I was finally able to add a powerful visualization feature I've been wanting for awhile: This is the Customer Grid. It uses the same underlying RFM algorithm that powers the Automatic Customer Segmenting so it's completely automated. This...
Yesterday Shopify announced that they are starting to release a Product Cost feature. On Thursday October 25th, Shopify will start introducing Product Cost. This feature enables merchants to record the unit cost of their variants, track margin, and report on product performance within Shopify. This feature will roll out to...
A Repeat Customer Insights customer was asking about how the automatic segmenting works: How does Repeat Customer Insights Define its types, like a "Whale"? The segments are defined based on the 2 of the RFM scores. If you look at the Customer Grid you can see how two scores intersect...
With the new version of Google's Search Console officially launched, I'm starting to review what it offers compared to the old version. One tool that's heavily promoted is the new URL Inspection Tool. It's linked to from the sidebar but also in that big search box on top of every...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.