When looking at your Shopify store's metrics it's important to compare how they are performing versus your past performance. Comparing your store against the industry or a competitor can be useful for benchmarking, but it doesn't tell you much about how you've improved. Only that you're better, equal, or worse...
Though we are all unique individuals, the majority of our activities are driven by habits. If your customers habits are to reorder after they run out of your product and you can see that, it's reasonable then to predict when they'll be buying again. Even the best habits get broken...
With the weather warming up for Spring here I've started to plant the next phase of our garden. We want to plant seeds when the soil is warm enough but we also don't want to wait too long or we'll miss out on our short growing season. Last Friday when...
One thing I've been wondering has been the impact of the COVID-19 crisis on long-term customer behavior. With April over, there's now a couple of months of data that can be used to see the actual impacts for your Shopify store. In Repeat Customer Insights the Customer Cohort report would...
With the weather improving, last weekend we took a plant inventory at our new house. There are dozens of plants around the yard and we had no clue what half of them where. So with a plant identification app and a couple of hours of time, we photographed and documented...
I've started taking a stronger interest in my own SEO process recently. For most of 2019 I was doing the minimum for much of it (e.g. creating content, adding structured data). But with the growing importance of having stable, low-cost marketing channels I've renewed my focus in it. And oh...
Now that unpacking is mostly done, we've been doing some work around the house. Last week we had an electrician come by and upgrade a lot of our writing so it's grounded. The quotes we received for a rewire were a bit too high for us so we opted to...
A Repeat Customer Insights customer was asking about how the Frequency scores are calculated: How are your coming up with your frequency scores of 1-5? I get the recency and grading methodology but would like to better understand how those are being calculated. All three of the RFM scores are...
With Spring heating up competition for merchants, I'm having a lot more stores asking me for product review app recommendations. Those apps can be a conversion booster for social proof but many where impacted by Google's algorithm update last September/October. Given the amount of (in)action I've seen by them, I've...
When working on your product descriptions it's important to use all of the words customers use. I was searching our hardware store's website for a crowbar but their search turned up nothing. Even with different spelling combinations. Odd... I did a more general search to see if there was an...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.