Here's a quick tip today to help keep your best customers. Find your top 10 customers. You can use your memory, their total spent, or the segmenting in Repeat Customer Insights (the VIP segment is great). Write a 2-3 sentence email to each of them, sending it from your individual...
We've been getting some construction done around the house to take care of deferred maintenance from the previous owners. We're getting 2-3 bids each time so we have ones to compare (except for when I made a mistake and had 6 arborists come out for a tree removal...) The interesting...
A Repeat Customer Insights customer recently asked: What is the best report to determine most loyal consistent purchasers? You'll want to use the Customer Segmenting reports for that. You can also use the Customer Grid as it's a more visual report of the same data. Clicking on any of the...
I've started to harvest some of the first main crops from the garden. The yields have been much lower than where they should have been. But I have to keep reminding myself that this is the first year and the soil will take awhile to get up to speed. (Especially...
With a few exceptions the more you email your customers, the more sales you're going to make. And the easier it will be. Here's a quick way to get started without making it a "something I'll do someday". First increase how frequently you email. If you're not emailing at all,...
I was emailing with a customer about email marketing and how much is too much: Do you have any opinions on how much is too much email? I mean, won't customers feel that you are being pushy if you email them too much? It all depends on your subscribers and...
Repeat Customer Insights has had a lot of features and reports added over the years. Enough that different customers use different reports for different purposes. That's caused me to start thinking about how to better understand which reports contribute the most value to customers. Once I know that, I can...
Some of your products are great. They make you money and keep customers coming back for more. Other products... not so much. Knowing which products are which is vital. If you promote the duds, your Shopify store could be in financial trouble. But if you promote the winners, things will...
Last week I started digging out of a large planting strip in the front of our house. It was full of crushed stone but had enough soil in there that caused a jungle of weeds to start to take hold. I wanted to deal with it before they got out...
We have a local game store in the neighborhood. The owners are friendly, there are constantly people there playing games, and they do quite a bit with the local kids and community. Overall a great company who treats their customers well. About five months ago a new game came out...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.