Shopify articles - Page 92

Step-by-step, day-by-day

With summer over and the kiddo back in school, I've finally started to get back into my regular routine. Much of my business has been built on routines. They are one of my Secret Weapons Of Success (TM) (C) (R). Much of that is intentional. My marketing channels, processes, and...

Taking advantage of a software mistake to increase customer loyalty

The other other day my grocery store sent out a receipt for a purchase months ago. Then later on they sent out this email. Yesterday, our email receipt system sent out receipts from past purchases you made in January and February. If you got one, please rest assured: You were...

Trashing old Shopify code that slowed down conversions

With my Shopify customers' getting ready for their busy season, I've scheduled time to work on smaller tasks that have been put off. Many of these are optimizations to my business processes and systems to make things run smoother. One was to remove the AdRoll retargeting code I was using....

Make your Shopify homepage start converting customers

Your Shopify homepage is the first or one of the first impressions on new customers. It should clearly convey what your store is and who it serves. And no, everyone is not a valid answer unless you're willing to go toe-to-toe with the behemoths like Amazon and Walmart. There are...

Using personal outreach to build new customer loyalty

Too many Shopify stores jump right into automation because that's what the big stores use. They then skip over many things that can't be automated easily but could produce amazing results for them at their current stage of business. One tactic for customer loyalty that can do wonders as a...

Keep your Shopify store out of the digital shredder

Yesterday I spent some time shredding a basket of credit card offers, business loans, and other mass-mailed junk. While cutting open the envelopes for the shredder, I couldn't help but glance at some of the sales copy. There were a few gems but the majority of it was vague, generalized...

Borrow your success from the winners

Yesterday I noticed that one of the tech newsletters I subscribe to just reached their 476th issue. They only email weekly so that's nine years of email they've produced. It started as just a side project for the founder and has now morphed into his full-time business (with employees). You...

How many emails should your new customer welcome campaign include?

Welcome emails are one of the most effective emails you can send when it comes to trust building. A Repeat Customer Insights customer emailed me a question about them: How many emails do you recommend in a Welcome Series, when someone purchases and or just signs up and should they...

A simple, quick email campaign you can use with your best customers

This close to Black Friday, your options for building a marketing campaign are limited. You still can, you'll just need a simpler campaign than if you had months to prepare. Here's a simple one that you can launch: Create a simple offer. Either a percentage off coupon, a complementary product...

Wrong pitch, wrong market, wrong time

The school here has a small Halloween trick-or-treat parade every year. Kids of all ages and parents walk down one of the main streets while the community cheers and passes out treats. It's great for the young kids because they can get quite a haul without having to stay up...

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